This document discusses communication in business. It first defines communication according to Harold Lasswell's model of "who says what in which channel to whom with what effect." It then lists the top factors that drive success in the financial planning industry according to a survey, with people and communication skills being the most important. Finally, it outlines the main functions of communication as conveying information, educating, entertaining, influencing, and promoting.

1. PENGANTAR
KOMUNIKASI BISNIS

2. Apa itu Komunikasi ?

3. Who Says What
In Which Channel
To Whom With
What Effect?
Harold Lasswell

4. Mengapa perlu berkomunikasi ?

5.  People & Communication Skills  3.7
 Referrals from Clients  3.6
 Educational Background  3.3
 Having 'Advance License‘  3.2
 Keeping up with Continuing Education  3.1
 Specialization  2.8
WHAT DRIVES SUCCESS ?
SOURCES OF SUCCESS WITHIN THE FINANCIAL
PLANNING INDUSTRY
Sources: Financial Planning Conference-Singapore

6. Importance of Competencies in Hiring Decision
Rank/Order Factors/Skill Evaluated
1 Oral Communication
2 Self-motivation
3 Problem Solving
4 Decision Making
5 Leadership
6 Human Relations
7 Teamwork
8 Work Experience
9 Time Management
10 Personal Appearance
11 Written Communication
12 Academic Performance
13 Creativity
14 Delegation
15 Multilingual ability

7. 7
KOMUNIKATOR
Gangguan
PESAN MEDIA KOMUNIKAN
Ya, saya mengertiO… dia mengerti
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Encoding
Decoding

8. FUNGSI
KOMUNIKASI

9. Menyampaikan Informasi
(To Inform)

10. Mendidik
(To Educate)

11. Menghibur
(to Entertain)

12. Mempengaruhi
(to Influence)

13. Mempromosikan
(to promote)