Amazon.Com VS Overstock.Com

Amazon.com VS Overstock.com
Amazon.com and Overstock.com are the two companies that will be researched in detail. Their financials will be comb through and synopsis of their
financial status will be developed. These two companies are within the same industry of selling discounted products online. This is a tough industry to
do well in and competition is tough. The e–commerce marketplace is intensely and savagely competitive. Their financials tell the story and show how
lean and mean these companies must run. This paper is going to touch on briefly on each company, what they do, where they are financially, ratios
between the two and their industry, and look at their cashflow.
The first company, Amazon.com, has been in business since 1995 when Jeff Bezos started his... Show more content on Helpwriting.net ...
Overstocks balance sheet included 3 years of data: 2003–2005. The current assets included all entries they owned, such as cash, receivables and
inventory. They also listed non–current assets, which was property, depreciation, and intangibles. Overstocks inc. liabilities included current short–term
debt items, and the non–current liabilities included long–term debt items. The shareholders equity included preferred and common stock, which gave
the company their total equity amounts.
Overstocks income statement included 3 year of date: 2003–2005. The total revenue increased 15% each year. The gross profit included all operating
expenses and research development and was the totaled out after deducting cost of good sold by the revenue. Overstock included their operating
Income and loss, which included all cost of income from the current operations, expenses and interest. The income statement also included the Net
Income, which was what the company earned after the operating loss was calculated. Overstocks general ledger would include all assets, liabilities,
sales and expenses and list all increases and decreases. Overstocks T account would include the company's depreciation, insurance, revenue, rent and
investments. (Overstock.com, 2006)
When looking at Overstock.com's last 10–K statement for 2005, there was one accounting policy within the document on how to handle inbound
freight changes alerts investors that there will be some
... Get more on HelpWriting.net ...

Essay about Amazon.Com Case Study
Amazon.com
1.How would you define Amazon's industry? What difficulties do you encounter identifying primary competitors and key lines of business?
Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce retailer. But over the years the brand has developed
into something grander. Originally the company started out as an online bookstore but now has diversified its inventory to include dvds, software,
video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a producer of their own brand of consumer electronics,
most notably their line of Kindle e–book readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing services. Now
Amazon ... Show more content on Helpwriting.net ...
What do all these sites have in common? They are all multi–channel bricks and clicks meaning that in addition to an online shopping experience, they
also offer a traditional retailing experience as well in the form of physical stores. Yet the site above all of them and most popular in terms of internet
traffic is Amazon.com. So how has Amazon achieved its current level of success without a physical manifestation of itself? Success at its core is often
a case of being good and lucky. Amazon was no exception to the rule. From the startJeff Bezos and his team did a lot of things well. A well–conceived
business plan and an innovative business model that immediately set them apart from other online e–tailers and put them on the road to success. The
ability to improve on its supply chain and distribution model, to take advantage of advancements in information management, to brand, market, and
advertise itself correctly, and to execute all these initiatives successfully enabled Amazon to rise above its initial competitors and establish an enduring
foothold in the market. An emphasis on customer service and relations ensured that a large percentage of new customers would turn into repeat
clientele. Amazon successfully took the artificial and inhuman component of online shopping and put a caring human element into the act of clicking a
button.
3.Given its internet base, can Amazon's success be

Marketing Analysis : Amazon.com Inc.
Amazon.com Inc. Report
Stephen Hesson
Mrs. Robinson–Jones
EH–300–01
University of Alabama – Huntsville
June 23, 2015
Amazon.com, Inc.(Amazon) is an online retailer, which offers a variety of products and services through its website, they also produce and sell the
Kindle e–Book reader. Amazon.com, Inc. is located at 410 Terry Avenue North, Seattle Washington 98109 5210, USA, Amazon is also located in
Redlands, CA, Chattanooga, TN, Lexington, KY and numerous other locations. Jeff Bezos started Amazon.com, Inc. in 1994, and launched the
Amazon.com website 1995, as a book retailer on Netscape, and AOL. In 1998 Amazon expanded by acquiring Bookpages, Telebook, Internet Movie
Database, Planet All, and Junglee Corp, Then in 2004, Amazon struck a strategic alliance with the Bombay Company to sell their products on new
e–commerce technology website and then entered the Chinese market by acquiring joyo.com, one of China's largest online retailers of books, music,
and videos. A year later in 2005, Amazon launch their own search engine and acquired BookSurge, the leader in book printing and fulfillment. In 2006,
Amazon bought Shopbop.com retailing women fashion clothing and accessories and launched Endless.com for shoes and accessories. In 2007
dpriveiw.com, a digital camera information site, and Brilliance Audio, the largest audio book publisher in the US, joined Amazon' expanding online
retail portfolio. Company acquisition continued each year with

The Amazon.Com Essay
1.) What portion of the business should be focused on sales of products, sales of services to consumers, business partnerships for sales, and
partnerships for order fulfillment/Web services? The portion of the business that should be focus on sales of products is advertising, sales promotion,
publicity, personal selling, sales force management, customer relations, and dealer relations. These activities are especially critical when a firm pursues
a market penetration strategy. The effectiveness of various selling tools for consumer and industrial products varies. Personal selling is most important
for industrial goods companies, and advertising is most important for consumer goods companies. With regard to advertising products and ... Show
more content on Helpwriting.net ...
The company can ensure that it can compete effectively by market share, product quality, product life cycle, customer loyalty, competition's capacity
utilization, technological know–how, control over suppliers, and distributors.
3.) How should the company decide on opportunities for entering new international markets? How much emphasis should be placed on this strategy?
The company should decide on opportunities for entering new international markets by checking population of the city, rival computer store
openings, vehicle traffic passing store up, vendors average, senior citizen use of computers, small businesses growth in the area, desire for Web site
by realtors, and desire for Web sites by small firms, and by knowing of threats, like opening of new stores nearby, malls, and gas prices in the area. The
amount of emphasis that should be placed on this strategy is inventory turnover increase, average customer purchase increase, employee morale,
in–store promotions, stores' debt–to–total assets, and revenues of employees.
4.) Should Amazon continue to offer "super saver shipping," free shipping plans, and membership plans that offer free express shipping, or do these
services cost too much to be a useful strategy? Sometimes the variables included in a cost/benefit analysis cannot be quantified or even measured, but
usually reasonable estimates can be made to allow the analysis to be performed. One key factor to be considered is risk. Cost/benefit

Company Profile : Amazon.com, Inc.
Company Profile
Amazon.com, Inc.
NAME:
DIEGO FERNANDEZ PROFESSOR: JOSE CASAL COURSE: MGMT 390–455
Amazon.com, Inc. is an American electronic commerce company that started as a bookstore on the internet with a different name, Cadabra.com.
Jeffrey Bezos, founder and CEO of Amazon.com, incorporated the company on July, 1994. The site went online as Amazon.com in July 1995, with
headquarters in Seattle, Washington, United States (Securities, 3). Bezos named the company Amazon.com, because he wanted a name for his
company that began with "A" so that it would appear early in alphabetic order when someone look for it in the internet. He looked through the
dictionary and settled on "Amazon", ... Show more content on Helpwriting.net ...
It had a strategy of building strong brand recognition, customer loyalty and supplier relationships.
In its two first two months of business, Amazon sold to all 50 states and over 45 countries. Its sales increased rapidly. Through December 31, 1996,
Amazon had sales of more than $16 million to approximately 180 000 customer accounts (Securities, 4). Amazon began as an online bookstore, but
over the last decade has branched out into additional product areas. The company diversified and started selling DVDs, VHSs, CDs, MP3, video
games as digital and physical copies, toys, food, apparel, furniture, electronics, and jewelry. Besides, Amazon selling products created by other
industries. The company has also created its own products. They sell exclusive products like the Fire TV, Fire kindle, and Amazon Fire phone; these
products can be purchased on its own website. They also provide a membership that offers two–day shipping and an instant streaming of selected
movies and TV shows. This membership is called Amazon Prime. Thanks to this variety, Amazon started to compete with other industries like Apple,
Netflix, Hulu, and to expand to different area of the world. New Amazon sites were created as Amazon.co.uk and Amazon.de. This helped to service
customers outside of the United States.
Amazon has always sold goods out of its own warehouses, but it has created a way to help other retailers and individual sellers. Retailers like

Amazon.Com
Amazon.com
A case report prepared for MG 495 Business Policy
INTRODUCTION
Executive Summary/ Situation
Amazon.com offers one touch shopping experience for millions of consumers around the world. You now have the ability to conduct all your shopping
needs, wants and desires ... Show more content on Helpwriting.net ...
When Amazon was first established, the goal of the management team was to create an environment that offered superior customer service and
satisfaction. As time went on and they were able to see the importance of diversifying the company to not only sell books, but to also sell hundreds of
other products in order to continue the satisfaction of the consumers. This is where the idea was formed to create partnerships with other companies in
order to sell their products on Amazon's search engine. Using the BCG growth–share matrix you are able to see where and why certain products were a
good choice and other where a little more risky. StarsCash Cows Dogs
Music Downloads Online book sales,Amazon on Demand Online consumer goods
2.Operations
Amazon.com knowing what needed to be done to grow the industry had to take a step back and determine ways that would maximize company
growth. They took this approach in few ways, the first being to invest in other online companies that could benefit from the high traffic generated
from Amazon.com 's web site. (Collins, P., Mockler, R, & Gartenfeld, M, pg 6, 2003) For the management team of Amazon this step created a
bigger risk due to the fact of the stock market crash, which caused a lot of big investors to face bankruptcy and therefore have Amazon write off those
investments. In addition to partnering with other online retailers, Amazon.com, due to its patented

Business Environment, Target Customers, Market Needs Of...
Amazon.com Market Analysis
Marketing Management
Lin KE
1670998
28/02/2015
Words: 1806
Executive Summary
This paper explains the business environment, target customers, market needs of Amazon.com. The main purpose of using Amazon.com as the case
study is that, it is the leading company in the multinational electronic industry and it has faced many variations in its growing period.
Amazon.com is the biggest e–commerce company based in Seattle,Washington,United States. It started as an online bookstore in 1995, but soon
diversified to sell DVDs, MP3, electronic device, software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online
sales pattern and economic scopes has contributed a great ... Show more content on Helpwriting.net ...
During ten years developing, Amazons.com has become a fortune 500 company and a drive force of e–commerce industries. Amazo.com currently
employs 51,000 people, ships packages to customer in 50 states, also has separate retail websites for 14 countries, includes America, England, France,
Canada, Germany, Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. Amazon.com expanded its business empire in different
fields as innovated its own brand consumer electronics–notably products like Amazon Kindle, Fire tablets, Fire Televison and Fire Mobile phone, also
established own cloud computing services system, Amazon Publishing, launched Amazon Art and film products. Jeff's innovative idea and
technological advancements have allowed Amazon.com to grow rapidly as a result its cash flow has increased from $800 millions

Marketing Analysis : Amazon.com, Inc.
Amazon.com, Inc.
Introduction
Amazon.com, Inc. was founded in the year 1994 by Jeffrey P. Bezos after he left his employment with D. E. Shaw & Co. (Wall Street firm) as
vice–president and moved to Seattle.
After reading a report about the future of the internet projecting annual web commerce growth at 2,300%, Bezos created a list of 20 products that
could be marketed online. He, finally narrowed the search five most promising products including compact discs, computer hardware, computer
software, videos, and books. Bezos finally decided that his new business would sell books online, due to the large world–wide demand for literature,
the low price points for books, along with the huge number of titles available in print.
Jeff Bezos ... Show more content on Helpwriting.net ...
In May 2012, the Company acquired Kiva Systems, Inc. (Kiva). In October 2013, Amazon.com Inc acquired TenMarks Education Inc. Effective
February 5, 2014, Amazon.com Inc acquired Double Helix Games LLC. Effective May 6, 2014, the Company acquired Iconology Inc.
The Company offers its customers the lowest prices possible through low everyday product pricing and shipping offers, including through membership
in Amazon Prime, and to improve its operating efficiencies so that it can continue to lower prices for its customers. The Company also provides
easy–to–use functionality, fast and reliable fulfillment, and timely customer service. It offers programs that enable sellers to sell their products on its
websites and their own branded websites and to fulfill orders through them.
The Company serves developers and enterprises of all sizes through Amazon Web Services (AWS), which provides access to technology infrastructure
that enables virtually any type of business. The Company serves serve authors and independent publishers with Kindle Direct Publishing. It also offers
programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content.
North America
North America segment consists of amounts earned from retail sales of consumer products and subscriptions through North America–focused websites
such as www.amazon.com and www.amazon.ca and include amounts earned from AWS. This segment includes export sales from www.amazon.com and

Jeff Bezos: The Founder of Amazon.com Essay
Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born
and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who
escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon.
Jeff went to Princeton and studied electrical engineering and computer science. He graduated summa cum laude in 1986 with a GPA of 4.3 on a 4.0
scale.
After he graduated from Princeton, Jeff joined a high–tech startup in New York called FITEL. After two years at FITEL, he joined Bankers Trust
Company. At Bankers Trust, he setup... Show more content on Helpwriting.net ...
He helped the company build the most technically advanced hedge funds on Wall Street. In 1994, Jeff read a statistic that said the Internet was
growing at a rate of 2300% per year. He decided to leave D.E. Shaw and Company to form Amazon.com, which he named after the seemingly endless
South American River.
He and his wife, MacKenzie, drove to Seattle to be close to a book wholesaler called Ingram. Jeff, a programmer named Shel Kaphan, and a contractor
named Paul Barton–Davis built the prototype for Amazon.com in Jeff's garage in Seattle. They spent a year developing database programs and creating
the website.
Jeff raised a million dollars to finance the company through twenty–two angel investors, whom consisted of family, friends, and former colleagues.
On July 16, 1995, Amazon.com went live to the world and Jeff told the testers to spread the word that it was open. Within 30 days, the company had
sold books to all fifty states and forty–five foreign counties. By September, the site had sales of $20,000 a week.
Jeff has a unique management style. He invokes loyalty from his employees and most of them see him as a colleague. He has a distinctive, loud laugh
that he uses to "charm and disarm" people. He is known as a fun person to work with, but his employees and investors know that he is serious about his
company.
The main focus of Jeff's corporate strategy is customer service. Instead of focusing on the competition, he focuses on how he can improve his customers'

Amazon.Com: the Brink of Bankruptcy
Amazon.com: The Brink of Bankruptcy Jeffrey Bezos, formerly a senior vice president for D. E. Shaw & Company, founded Amazon.com in
1994. D. E. Shaw is a Wall Street–based investment bank, and Mr. Bezoswas assigned to find good Internet companies in which to invest. During the
summer of 1994, he stumbled across a Web site that showed the number of Internet users was growing by 2,300 percent per month. He quickly realized
the vast potential of the Internet, and began putting together a list of possible products that he could sell on the World Wide Web. He eventually
narrowed his list to music products and books. Although music products and books both had enormous potential, he eventually selected books because
he believed that he could... Show more content on Helpwriting.net ...
These objectives are reasonable. However, objectives should be specific and measurable. Some alternative objectives would be to focus the
Company's resources toward achieving profitability by the fourth quarter of 2000 (an annual objective), and to increase profitability by 5 percent per
year for the next 3 years (long–term objective). These objectives would give meaningful, measurable goals that management would need to obtain, or it
would require management to re–evaluate the Company's objectives or the Company's strategy to achieve the objectives. With the aforementioned
objectives in mind, the Companyneeds to implement a strategy to achieve the desired results. It is necessary to evaluate alternative strategies before
selecting the actual strategy to implement. The SWOT or TOWS, SPACE, Grand Strategy, IE, and QSPM Matrices are tools to help in the evaluation
and selection of alternative strategies. The matrices indicate that Amazon is in a strong competitive position, and that the Companyshould build and
grow. The matrices indicate that, despite Amazon's financial position, the Companyhas some distinct competitive advantages in a high–growth or
unstable industry. Some strategies for companies that fit this profile are backward, forward and horizontal integration, market penetration, market
development, product development and joint venture. One strategy that would fit into

Amazon: Online Shopping and Amazon.com
BINS 7250–01
Strategic Management of Information Systems and Technology
Fall 2014
CASE ANALYSIS INSTRUCTIONS– AMAZON.COM: BRINK OF BANKRUPTCY
(Points: 100)
Due: Sunday, September 17, 2014 before 6:00 p.m.
Write a 1–page, single–space, 10–point font case analysis on the Amazon Case making sure to address the following questions:
1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager?
2. Trace the evolution of the Amazon.com business from the company's launch in 1995 to the dot–com collapse in 2000. How did the company's
strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? 3. Do you ... Show more content on
Helpwriting.net ...
The company also created a barrier to entry by being the first large online bookseller.
Since its incorporation in 1994, Amazon's business model had expanded from offering a simple internet marketplace for books to providing web
services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to
produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the
company's 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year–end 2001. I
would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on
the previous year's investments in infrastructure.
While many expenditures in 2000 were related to Amazon's efforts to implement its strategy for growth, operating costs had also increased. Amazon's
fulfillment costs were 11 11% of sales in 1997 and 1998, increased to 14

14% in 1999. Because e–Commerce was still new and just beginning to establish customer trust, it's critical that these costs be reduced without
negatively impacting quality, speed of delivery or customer service. Because of Amazon's large scale and repeatable processes, I would recommend a
continuous improvement strategy such

Business Analysis Of Amazon.com Inc. Essay
Consolidations of Financial Statements
Corporate Structure Amazon.com Inc. maintains a corporate structure like any other corporation, with a board of directors, management and
stockholders. The board of directors consists of 10 directors and is chaired by the company's CEO Jeffery Bezos. Amazon's corporate governance
guidelines (2016) state the responsibility of the board of directors is to control and direct the company while maintaining accountability to the
shareholders and building long–term shareowner value. In addition to Amazon proper, the company has established two key subsidiaries, Amazon Web
Service and Worldwide Consumer Services (International) to further its reach. Both subsidiaries maintain a respective CEO who are part of the
management team along with the CFO, Worldwide Controller, Business Development Officer, and General Counsel Officer (
Amazon.com Inc., 2016).
Both Amazon Web Service and Worldwide Consumer maintain separate entities while being wholly owned subsidiaries of Amazon. Eachsubsidiary is
essentially a division of Amazon and serve to meet the needs of the consumer and developer customer sets and extend Amazon's market reach.
Additionally, Amazon provides a list of significant subsidiaries in the 2015 Annual Report. Hoyle et al. (2015) suggests business combinations are part
of an overall managerial strategy to maximize shareholder value and expand into diversified areas (p. 40, 41). Along with the significant subsidiaries
Amazon owns a

Launching Amazon.com Self Service Lockers Essay
Launching Amazon.com self–service lockers
In a modern fast paced world, people seek instant gratification. On a national level this can be seen in companies such as Mc Donald's which have
adopted this notion by preparing hot, quick food for customers. This can be delivered on a local level as well as we see in a company like Comet
Cleaners which offers a same–day service. According to Entrepreneur and Online Marketing Expert, Neil Patel, "Humans are hardwired to want things
–– now. It's called instant gratification, and it's a powerful force." The sensation associated with instant gratification is a delightful feeling. A feeling
of seeking pleasure, which can be easily fulfilled in today's world. One simple form of instant gratification is the desire of wanting packages to arrive
faster. While online retail stores utilize standard mail carriers, Amazon.com, has found a way to meet faster delivery demands. Releasing their new,
self–service lockers, Amazon is able to leverage their title as the "e–retail giant."
With a majority of people wanting instant gratification, online retail businesses should cater to and satisfy the wishes of consumers. Patel argues, "The
most important thing is not necessarily to feed your customer's hunger right away, but to be completely transparent with them about what you can and
can't provide." Some online retail stores can provide twenty–four seven live chat while others can send out auto–response emails. These types of
measures have become the

The, Inc. ( Amazon.com ) Is An E Commerce Company
Amazon.com, Inc. (Amazon.com) is an e–commerce company. The Company sells a range of products and services through its Websites. The
Company 's products are offered through consumer–facing Websites, which include merchandise and content that it purchases for resale from vendors
and those offered by third–party sellers. It designs its Websites to enable products to be sold by the Company and by third parties across various
product categories. It also manufactures and sells electronic devices, including Kindle e–readers, Fire tablets, Fire TVs, Echo and Fire phones.
Amazon.com operates in two segments: North America and International. The North America segment focuses on retail sales earned through North
America–focused Websites. The International segment focuses on the Company 's operations done through its international Websites. It serves
developers and enterprises through Amazon Web Services (AWS). It serves authors and independent publishers with Kindle Direct Publishing.
(Amazon.com Inc.) When Amazon opened its virtual doors in 1995, it was with the mission to be Earth's most customer–centric company, where
shoppers everywhere can discover anything they might want to buy online. (hourly fulfillment associate jobs) In fact, Amazon 's AWS will become the
most important business, its cloud technology is the unbelievable power and might be the single most important piece of technology to the modern
tech boom. Amazon Web Services (AWS) is a set of cloud

eBusiness Model: Amazon.com
E–Business Model of Amazon.com––Assignment #2 Questions and Answers
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. After reviewing the Amazon.com annual report, I
feel that it has not lost its identity by expanding into different online markets beyond selling books. Online merchandising is a large and lucrative
market that most competitors are taking advantage of this profitable business. Furthermore, online commerce has saved time and money for consumers,
so Amazon made the right business decision to pursue this window of opportunity. Next, Amazon is more competitive than any other online bookstore
such as Barnes and Noble and Borders. After browsing the Barnes and Noble and Border ... Show more content on Helpwriting.net ...
Since Amazon has a competitive edge over Barnes and Noble and Borders in most aspects of online merchandising, they have to develop innovative
strategies to increase their online market share. These strategies include increasing their marketing campaign, expanding into the international growth
segment, nurturing existing vendor relationships, establishing new long–term vendor relationships, and adding new product categories.
Barnes and Nobles and Borders must be competitive in their book pricing. Since the book business has gone digital, whichever online company can
sell the most e–readers will also be in the best position to sell books to customers. Barnes and Nobles and Borders will have to develop low cost
e–readers that can compete with the popular Kindle e–reader created by Amazon. Also, Barnes and Nobles and Borders should enable consumers to
read digital books on different devices, including the iPod and cellular phones.
I think that Barnes and Noble and Borders can utilize some creative strategies that most consumers may find appealing. First, Barnes and Noble and
Borders can increase rewards for loyal shoppers by offering them discounts based on multiple orders made in a certain time–frame, or even give them a
discount for orders made on their birthday. Furthermore, Barnes and Noble and Borders can offer online rewards to their nearest retail store location
which is advantageous to both companies since Amazon does not have retail stores.

History of the company Amazon.com
History of the company
Amazon.com is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world 's
largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games,
electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics–notably the Amazon Kindle–book reader and
the Kindle Fire tablet computer–and is a major provider of cloud computing services. Jeff Bezos started the company in his garage. He started out by
selling just books, but now they sell just about anything.
The Mission and Vision Statement of Amazon.com:
Amazon.com has had a ... Show more content on Helpwriting.net ...
In 2002 Amazon launched a web services platform. Perhaps it was risky for a young company that had only reached profitability in that same year to
invest its innovation resources in new business models rather than stick to its core, but within five years the site used by Amazon 's web–services
platform had grown into the seventh–largest in the world. And Amazon kept going. In late 2007, it set up Lab126, whose first product, the Kindle
e–book reader, came to market wrapped in a business model not only foreign to Amazon 's DNA but also potentially disruptive to the entire publishing
industry. To launch this high–margin, product–based offering, Amazon had to become an original equipment manufacturer (OEM). It wrapped this
technology in a seamlessly integrated iTunes–type digital media platform that combined both transaction– and subscription–based content delivery. It
partnered with content producers in innovative ways and created an open back–end that allowed independent publishers to generate new content for the
Kindle. In its first year, Amazon sold an estimated 500,000 Kindle. Amazon has greatly expanded the market for e–books and positioned itself for
success not only in this market but in newspaper and periodical distribution as well. Amazon at its roots is built to transform. When it finds
opportunities to serve new customers, or existing customers in new ways, it conceives and builds new business models to exploit them. Amazon has

Business Analysis: Amazon. Com
Abstract:
Amazon.com is an On–line retailer of, originally, books. The company was established as a micro enterprise in the US in 1994. Since then it has
enjoyed rapid expansion in all aspects of its operations, including business turnover, and a spectacular rise in share value since public floatation in
1997. New on–line sites based in Germany and UK and a distribution center in Amsterdam were established in 1998 to cater for European markets. On
August 30, 2000 Amazon.com launched its third site outside the US, Amazon.fr in France. Amazon.com sells only on–line and is essentially an
information broker. It holds a relatively small, though increasing, inventory and outsources most aspects of its operations. Almost every aspect of
amazon ... Show more content on Helpwriting.net ...
Although Jeff Bezos had no previous experience in the book trade, he saw a business opportunity in selling books solely on the Web. He started the
company out of his garage in a Seattle suburb, wrapping orders and then delivering them to the post office in the family car. The characteristics of the
books retailing industry make it amenable to electronic commerce: a great variety of products and consumer tastes, and tastes which hanker after a lot
of information about the products. Moreover, there is room for bringing down margins, i.e. offering customers deep discounts.
Jeff Bezos picked the name Amazon because it is the biggest river on earth. He wanted his on–line bookstore to become "Earth 's Biggest Bookstore",
but without the need to stock vast quantities of books. Amazon.com would be lean, fit but hungry.
A screenshot of Amazon.com 's very first homepage
Amazon.com opened its virtual doors in July 1995 with 1.1 million titles, almost ten times the number of books carried by an average bookstore.
Amazon quickly became the largest online seller of books and has since parlayed that lead and leveraged its large customer base (17 million and
growing) to rapidly expand into additional retail categories. Today, Amzon.com is considered the largest and most aggressive pure
–play consumer
e–commerce company, offering its customer an estimated 18 million unique products : books, music, videos, toys,

Amazon.com Case Study Essay
Case Analysis
September 20, 2013
IS 6672–Information System and Business Strategy
Dr. Ryan–Fall 2013
1–2 Amazon Discussion Questions
1. On a scale of "1" (Very Poor) to "5" (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating
manager? Support your rating from case specifics.
I would rate Jeff Bezos 10 as an entrepreneur, and 7 as an operating manager.
On one hand, he identified book retailing as an industry segment that could exploit the power of emerging Internet technologies and found the
Amazon.com, which enjoyed several years of tremendous growth, from an online bookstore into an online superstore, expanding the online business
from retailing to auctions and ... Show more content on Helpwriting.net ...
Stage III: Amazon created for itself a unique asset base comprising of its brand, customer relationships, the technical and fulfillment infrastructure, and
leveraged it to create for itself a capability that could not be easily imitated by its competitors (online and traditional) or new entrants.
Stage IV: Using IT to create sustainable advantage: Amazon's digital business infrastructure, which linked its customer facing processes to its backend
processes, helped it create a sustainable advantage for itself which served as an entry barriers for competition. The IT enabled commerce platform that
Amazon built for itself is the key to its success.
The value it delivered to all shareholders is its brand, customer relationships, technology, infrastructure, financial strength, people, and leadership in the
dot com industry
At the heart of Amazon's value proposition is the fact that it leveraged its existing IT system and transformed it into a commerce platform, and this
allowed Amazon to pursue new IT enabled strategic growth initiatives. In this process Amazon created value for all its stakeholders.

Customers: Amazon's sophisticated browsing experience with enhanced search capabilities, wish list, recommendations, shopping carts, one click
shopping, personalized consumers shopping experience.
Industry: Amazon's business concept not only helped Amazon grow, rather it developed a value network for all the industry

Amazon.com Case Study Essay
The objective of this case study is to outline and provide a brief overview of Amazon.com's (Amazon) mission, strategic direction, core competencies,
relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.
In addition, we have analyzed Amazon's strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we
have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take
advantage of available opportunities.
Amazon's Mission and Strategic Direction
Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington ... Show more content on Helpwriting.net ...
This strategy will help Amazon increase its low profit margin, decrease its operational cost, increase customer response and order processing services
and pass that savings on to the customer.
Amazon's Core Competencies
Amazon's core competencies are in its ability to effectively use and develop technology to drive site traffic and enhance the customer experience.
Their distinctive use of website real estate coupled with their ability to leverage their brand and effectively use that leverage to deliver low prices and
high quality products, makes them a leader in online retailing. Their partner brands and their ability to adapt and recognize deficiencies enable them to
effectively cut out the middle man, or at the very least, partner with them.
Relied Technologies and Their Impact on Future Business
Amazon strives to provide customers with the best possible online shopping experience by leveraging their powerful and innovative technologies. Part
of the company's competitiveness lies in their proprietary technology, which is licensed to companies like Target to run their e–commerce site. Its
patented portal technology allows the customer to customize their on–line experience with personalized home page,

Suggest and evaluate one possible strategy for Amazon.com,...
Suggest and evaluate one possible strategy for Amazon.com, using the Value Chain methodology. According to Webb and Schlemmer (2008) the firm's
infrastructure related to Amazon.com is that they consist of having the utilisation of technology so that they can connect with services in worldwide
locations which cut costs and investment. Customer data is stored in warehouses where details can be saved in their data banks, although there has
been a case when customer data has been lost so it's not too reliable (Webb and Schlemmer, 2008). According to the Amazon strategic plan of the value
chain, for the Human resources, Amazon grant their employees fringe benefits such as holiday pay, relocation allowances health insurance etc. This
means... Show more content on Helpwriting.net ...
Also the payment systems are functional and reliable. Customers can contact Amazon's customer service and will get thorough feedback. For
outbound logistics, there is a fulfilment centre in the UK that is close to the motorways, which makes it easier for stock that is ordered in being
able to be ready to dispatch to the customers. In marketing and sales, if a customer has ordered from Amazon before, Amazon knows what type of
products that customer purchases. For example a customer buys a product that is at a low price, so Amazon will suggest similar products that
have that same price range. This also applies when the products are at a high price. They also offer free deliveries depending on how much they
spend and discounts are available which varies with suggested product mixes. In services, Amazon offer a 30 day returns policy if customers are
unhappy or an error has occurred with the product. This makes the company more reliable because if they sort their customers problems efficiently
then the customers will remain loyal in the future. Critically reflect upon your learning experience by referring to one SM model as set against
modules learning outcomes. The model that is being used is Porter's Five Forces. It contains the power of suppliers, threat of suppliers, competitive
rivalry, threat of new rivalry, and power of buyers. The presentation that I did for the Global forces and the European

Amazon.Com Case Study/Swot
Amazon.com: An E–Commerce Retailer
I. INTRODUCTION
A. EXECUTIVE SUMMARY
1. Summary statement of the problem: Increased competition, a consistently poor economic environment and a possible repeal of the Internet sales tax
exemption has forced Amazon.com to generate new strategies on how to remain competitive in the e–Commerce business. This issue seems to be, how
to retain a competitive edge while minimizing costs and still remaining focused on the core vision of the company. The strategies focused on the
services side of the company instead of the products side, as the services side was the best suited for new opportunities.
2. Summary statement of the recommended solution: Amazon.com has two solutions to entertain regarding their ... Show more content on
Helpwriting.net ...
12).
3. Marketing
If you have been on a web site with an Amazon ad, you have been on an Amazon web services partner. Also, if you order online, many sites take you
right to Amazon.com's website to order. This brand of marketing is practically free since the partners that want a bigger market share join with
Amazon.com, giving Amazon a broader customer base without even trying.
4. Finance
A close examination of Amazon's financial sheets from 2000 to 2003 show how hard it is to sustain profitability and why the company is looking at
taking a different course. While Amazon had operating earnings of $52 million in the third quarter of 2003–it's first operating profit in a quarter that
doesn't include the holiday season–it was a muted accomplishment. Once interest payments of $30 million are subtracted, Amazon is left with just $22
million in profits on revenues of $1.1 billion. This is a very weak financial portfolio.
5. Strengths, Weaknesses, Opportunities and Threats
a. Strengths Customer Intimacy –The degree of customer intimacy, community building, and one–to–one marketing is the forte of Amazon. It can be
argued that Amazon has successfully created a "community feel" with its customers, and by virtue of its omnipresence and comprehensive information

management systems has garnered superior knowledge of consumer purchasing habits. Thus we can say that Amazon excels at customer intimacy. This
can be supported by the fact that it is one of the most

Analysis of Amazon.com Essay
Industry Description
History
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail
marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become
one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field.
Both companies were launched in 1995 and are still extremely successful. The creation of e–mail in 1996 had a huge impact on the development of
online retail by introducing a fast and easy way to communicate with customers. For this two–year period Internet usage ... Show more content on
Helpwriting.net ...
Companies need to provide an omnichannel experience to their customers in order to keep them. However, with the huge variety of retailers and
brands, it is becoming harder and harder to maintain customer loyalty. Another problem may arise from the fact that currently the U.S. legislators are
enforcing laws on making online retailers to collect sales tax. Up until now, the law has been enacted in at least 12 states.
b. Challenges: One of the biggest challenges in nowadays virtual world is that competitiveness among companies is higher than ever – almost everyone
is going online and fighting for a bigger market share and a secure position there. This makes it harder for companies to stay appealing to customers by
offering lower prices, while generating sustainable profits in the meantime. Another big challenge for online retailers is customer data mining and
conducting useful analysis of this data, which is mostly important for developing business strategies for the future.
c. Opportunities: Being able to personalize customer targeting is a big advantage of the

Financial Statement Analysis Of Amazon.com, Inc.
Financial Statement Analysis AMAZON.COM, INC. History Incorporated in 1994 and launched in 1995 as an online bookstore, Amazon.com was
founded by Jeff Bezos with a vision of creating "the everything store" (Stone, 2013) and the largest of its kind; hence, it was named after the largest
river in the world (D'Onfro, 2014). In 1997, Amazon announced IPO and trading began on NASDAQ under "AMZN". That same year, Amazon sold
to its one–millionth customer copies of a Windows NT manual and The Royals, Kitty Kelley's biography of the British Royal family, hand–delivered
to Japan by founder Jeff Bezos. Since 1998, Amazon has started expanding and opened its doors to international trading by launching its first
international websites: Amazon.co.uk (UK) and Amazon.de (Germany). In 2000, Amazon publicly showed its intention of selling all goods by
adding a curved arrow from A to z on the company logo (Hayes, 2015). That same year, Amazon Marketplace allowed third party sellers (individuals
and companies) to sell new and used products on the Amazon platform. By 2001, Amazon finally earned a quarterly profit of $5 million on revenues
of over $1 billion. In 2005, Amazon launches Amazon Prime, a membership that gives faster deliveries and access to Amazon's film and tv streaming
service, of which Google chairman, Eric Schmidt, is a member (Stone, 2013). In 2007, Amazon Kindle e–book reader was launched and as of 2014,
there are 2.5 million e–book titles available (Hayes, 2015).

Essay about Amazon.com
Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store Amazon.com is considered one of the most
innovative entrepreneurs of the e–commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a
challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (
Jeff Bezos, 2007). Born in January 12, 1964, Bezos demonstrated intense scientific and mechanical interests since an early age. Parents, Miguel Bezos,
a Cuban immigrant engineer, and Jackie Gise Jorgensen were impressed when their three–year–old Jeff dismantled his crib apart using a screwdriver ...
Show more content on Helpwriting.net ...
Working this start–up company Bezos focused in creating a network for international financial trade. Unfortunately, the start–up failed and Bezos'
inspiration was cut early and forced to move to Banker Trust Company. At Banker, it took only two years for Bezos to reach the Vice
–President
position. In 1990, after a lucrative proposition Benzos left Banker Trust to became Vice–President of D.E. Shaw & Company, a financial trading
company leading the computer technology race. David Shaw, Bezos' new employer soon discovered his VP's innovative work skills and promoted
him little after one year to Senior Vice–President. Shaw, described Bezos in an interview with Time magazine in 2003 as "sort of an entrepreneurial
odd–job kind of person" (December 27, 2003). Two years later, in 1994, Bezos found himself leaving D.E. Sha to pursuit his wild Internet idea
(Business, 2006). Bezos' entrepreneurial vision perceived new opportunities in the rapid growing usage of the Internet. He believed a 2300 percent
increase in web trafficking every year could develop into a new sphere of commerce. After reviewing top mail order business, Bezos discovered that
no mail order catalogue existed for selling books. Big name libraries like Barnes and Nobel considered that a catalogue including all the feature titles
would need thousand of pages therefore making it expensive to mail. Bezos saw an Internet database as a solution to this issue and decided to serve this
unattended market by launching

Amazon.Com (Financial Analysis)
ADMN919: Financial Accounting Project Company: Amazon.com Bikram Gautam UNH (MANCHESTER) Q1– 9. Brief Description of the
Company: Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com's online store in July 1995. The company was incorporated in
1994 in the state of Washington and reincorporated in 1996 in Delaware. The Company's principal corporate offices are located in Seattle,
Washington. Amazon.com completed its initial public offering in May 1997, and its common stock is listed on the NASDAQ National Market
under the ticker symbol AMZN. Amazon.com's fiscal year is based on the calendar year, and the last day of the fiscal year is December 31. The
closing stock selling price for February 1, 2006 was $43.98.... Show more content on Helpwriting.net ...
Q 22. Does the company have contingent liabilities? If so, briefly describe them. The company does not have any contingent liabilities. Q 23. Does
the company have any commitments? If so, briefly describe them. The company does have few commitments. The following table summarizes the
company's principal contractual commitments, including open orders for inventory purchases as of December 31, 2005. (In millions)
20062007200820092010ThereafterTotal Total commitments$512$212$172$1037$687$183$2808 The company's total operating and capital
commitments are broadly categorized into: Debt principal and other, Debt interest, Capital leases, Operating leases, and Purchase Obligations. The
company reported a total of $ 1523 millions for debt principal and other commitments, and $ 350 millions for debt interest. Similarly, a total of $7
millions, $ 595 millions and $333 millions are reported for capital leases, operating leases and purchase obligations respectively. Q 24. Does the
company have notes or bonds payable? If they do, what is the detail of the debt maturity schedule? As of December 31, 2005, the company had long
term indebtedness of $1.52 billion. The company makes annual and semi–annual interest payments on the indebtedness under its two convertible notes,
which are due in 2009 and 2010. The company has not issued any bonds. Q 25. Items:Year 2005(in millions)Year 2004 (in millions) Current

Amazon Business Model Essay
A case report prepared for
MG 495 Business Policy
(Fall I 2012)
Miguel Lopez
26 August 2012
I. INTRODUCTION
Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. In
addition, its new line of products is the compact disc, digital video disc and movie videos, to include many other products from retail partners from
around the world as partnership agreements, which sell their goods through the Amazon.com website. This agreement known as "powered by Amazon,"
... Show more content on Helpwriting.net ...
"Because all its products were shipped, Amazon.com offered a number of shipping options, including free shipping on orders over $25. Amazon.com
also posted links to shipping companies, so its customers could easily track their orders. Product returns needed to be shipped back to Amazon.com by
the customer". (Collins, Mockler, & Gartenfeld, 2003, p. 5). By charging monthly management fees and commissions on completed purchases,
Amazon.com developed a steady revenue stream without incurring much expense. (Collins, Mockler, & Gartenfeld, 2003, p. 6). This type of
operations was the cornerstone for Amazon, and can be rated as "stars" for generating the most operating profit.
3. Marketing – "In order to be the most complete retailer possible, Amazon.com realized that it needed to expand beyond offering its own products
for sale. The best way to accomplish this was to use the Amazon.com selling platform as a basis to offer additional goods and services for sale".
(Collins, Mockler, & Gartenfeld, 2003, p. 5). Amazon.com partnered with retailers and invested in other online retailers, offered the zShops program to
small and medium–sized businesses as an e–commerce platform. In early 1999, Amazon.com decided to invest in other online companies that could

profit from selling their products thru the website. "To help pay for these investments, Amazon.com used its high stock prices to purchase ownership
stakes in other online retailers. Some of the

Customer Fulfillment in the Digital Economy Amazon.Com
Customer Fulfillment in the Digital Economy
Amazon.com
E–tail Customer Fulfillment Networks Pioneer
"The logistics of distribution
Scorecard
are the iceberg below the waterline of online bookselling."1
B–web type
–Jeff Bezos, founder and CEO, Amazon.com
Aggregation (e–tail) /Agora
(auctions, Zshops) hybrid model
KEY PARTICIPANTS
"Ten years from now, no one will remember whether
Consumers and business buyers
Context providers

Content providers
Amazon.com and small online merchants (Amazon.com associates, Zshops, auctions)
Suppliers and b–web partners
(publishers; producers [OEM]; distributors e.g. Ingram Micro,
Baker & Taylor Books, and others)
Customers
Amazon.com spent ... Show more content on Helpwriting.net ...
Already the largest online e–tailer of books, music, and videos, the company has expanded its product offering to include toys, gifts, and electronics,
and in September 1999 launched "Zshops," a new initiative (online flea market on Amazon.com's Web site) which offers customers "universal
selection."4 Zshops empower small merchants and customers to set up online stores on the Amazon.com Web site for a monthly fee of $10, and a
transaction fee of 1–5% of every sale.
With a market capitalization of approximately $31.4 billion (as of November 1999), 12 million loyal customers, 18 million items on sale, projected
1999 sales of $1.4 billion, and the most recognized brand name on the Internet,5 Amazon.com aspires to become the supermall of choice for online
shoppers. Its recipe includes innovation driven by "customer obsession" and the ability to provide a secure, enjoyable shopping experience online, but
its dominance is due to a customer fulfillment process that delivers.
A carefully orchestrated and adroitly executed "sell all, carry few" strategy explains Amazon.com's success with e–tail customer fulfillment. Its
business web
(b–web) (for books) includes Ingram Book Group and
Baker & Taylor, the two largest book wholesalers in the
US, as well as dozens of others. In 1998, Amazon.com obtained 60% of its books through Ingram, which operates seven strategically located US
warehouses.
Amazon.com pays Ingram a wholesale markup a few
percentage

Marketing Analysis Of Amazon.com, Inc.
Marketing Analysis of Amazon.com Company Overview Jeff Benzo founded Amazon.com, Inc., simply known as Amazon in 1994 in Bellevue,
Washington. Benzo started the company with the name of "Cadabra" on July 5, 1994 and a year later in 1995 changed the name of the company
to what it is now, Amazon. The reason Benzo picked the word Amazon to name his company after was because he knew the Amazon river was
special and unique just like he wanted his company to be, not only that but he knew the Amazon river was the biggest in the world which is what
he strove for when making his company. What started off as a website to purchase books grew into what is now known as the largest online retailer
worldwide. Take note that the Amazon logo has an arrow going from "a to z" to show that Amazon carries everything from A to Z. As Amazon grew
not only did they sell books but also they grew to their goal of selling all retail good from "A to Z". As Amazon continues to soar they are adding
other products to their brand extension. Amazon has now added one of its most popular features, Amazon Prime which allows for free two–day
shipping if you are a member, but also Amazon has branched into the world of digital goods such as Amazon Video, Amazon Art, and Amazon Games,
allowing for members who have purchased these extensions to access digital goods at the click of a button. Amazon has now started adding more
convenient features like Amazon Local, giving members deals within their neighborhoods,

Amazon.Com Essay 23
Question 1)
How does Amazon.com create value for its customers? How has its approach to creating value changed since its founding?
Amazon creates value for its customers by offering customer satisfactory services by managing retail operations with efficient use of technology.
Operational efficiency is the strength of Amazon.com and supports the management to maintain its competitive advantage and enhance corporate
performance.
Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely
delivery of products to exhibit high level of commitment towards their business and customers
Amazon.com was a venture into an emerging market of internet and had to ... Show more content on Helpwriting.net ...
Wholesalers e.g. C and S wholesale Grocers. IT allows retailers to order directly from their wholesale partners via their website. Retailers can check
stocks and look at current promotions. This approach is more effective than depending entirely on merchandisers.
Agents e.g. Avon Representatives. There are a number of different types of agents. One well known example is that of Avon cosmetics and their
workforce of extremely loyal representatives. The representatives are in reality agents. eMarketing allows customers to choose between the services of
their traditional Avon rep or the Avon Online Shop i.e. using an agent or going direct.
Franchises e.g. KFC. There are many examples of franchises. The online equivalent of a franchise is an affiliation or 'affiliate.' This gives the
franchise owner the opportunity to develop a network of affiliates that display goods, services or solutions on the affiliate website. A commonly
cited example is that of Amazon.com. So if you are a golf enthusiast, and you have developed a site that give tips on how to play better golf, then
you can apply to Amazon.com for an affiliation that allows you to place tailored Amazon ad boxes on your site. They can be adapted to sell golfing
books, and you as the site owner can adapt the ads to match the feel of your site. For every golf book sale that your leads generate, you are paid a
commission.
Vending and automated retailers e.g. Coke machines. Vending is very much based upon

Amazon.com
CASE STUDY
Amazon.com© 2007–early 2009
Gary J. Stockport
This case study is concerned with the continual roll–out of Amazon's global strategy through the development of resources and strategic capabilities. It
is about global dominance through the development and use of technology and acquisitions and alliances to offer an increasing array of products and
services and continually enhancing customer experience. The case discusses the widening of Amazon's business through serving three distinct and
different groups of customers. The case highlights a number of potentially disruptive technologies including Kindle and cloud computing.
G G G G G
Introduction
By 2008, Amazon.com had a market capitalisation of some US$29.4 billion1 ... Show more content on Helpwriting.net ...
Bezos had already chosen books as his preferred product due to their low price point and the size of the global market, estimated at over US$80 billion
at the time. He believed web–based technology would provide customers with a much larger range of titles at their п¬Ѓngertips as well as enable better
organisation and presentation of the millions of books. Seattle was a logical choice to locate the business as it was close to Ingram Books, the largest
US book distributor. It also had access to a large supply of computer software talent. Furthermore, the State of Washington had a more favourable sales
tax climate. Over the next 12 months, whilst operating from the garage of his rented home, Bezos, his wife, and three others established relationships
with shippers and wholesalers, developed the software and tried to raise money. The business went 'live' with an online store in July 1995.
Silicon Valley funding for a further $8 million. During 1997, an initial public offering (IPO) comprising 3 million shares raised $50 million and
enabled an aggressive expansion of the

Amazon.Com Business Model
Amazon.com's E–Business Model
Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer with a
customer base of over 30 million people. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer
electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply,
and more. Despite their large product offering, Amazon has maintained its strong brand.
Imagine if Toys–R–Us, the largest toy retailer began selling books or if the NBA began selling hardware online. The threat of consumer confusion
would rise, thus bringing into ... Show more content on Helpwriting.net ...
Amazon.com has made a deal in the online car industry boosting the fortunes of a new player; Greenlight.com; while laying the foundation for the
addition of its own car "tab" by year 's (2000) end. These moves will further entrench the model of direct auto sales over the Internet. Amazon.com has
expanded its stake in Drugstore.com (it now owns nearly 28 percent of the firm), and has given Drugstore.com a "tab" on the Amazon site. In 1999,
Amazon.com opened up stores selling software, video games and home improvement products. Amazon's long–term strategy appears to be in harmony
with its resources and capabilities. As Amazon.com realizes its long–term strategy and solidifies its brand even further, Amazon.com hopes that
e–commerce sites that sell only books and music, such as Barnesandnoble.com will face increased challenges to lure people to come to their site to
buy books and music, as opposed to going to Amazon.com for a more complete shopping experience.
Determine the impact if Amazon.com had split up and become a family of brands (for example, "Amazon" for books, "Supertoys" for toys, etc.), each
with a different public face but all run by the same parent company.
There are many reasons and pros and cons of having a parent company. Amazon will have to look at the following aspect

Amazon.Com Case Study
IT ELECTIVE
(E–BUSINESS)
Chapter 1
Case 1
AMAZON.COM
Angeles, Catherine Marie
Cabral, John Kevin
Pangilin, Kristel Mae
Sabater, Shenalou
1. New Jersey judge ruled that Amazon.com Inc. violated its agreement to give toy retailer Toys"R" Us Inc. the exclusive right to sell toys and baby
products on Amazon 's Web site. In the ruling,New Jersey Superior Court Judge Margaret Mary McVeigh said Toys "R" Us can sever theagreement it
signed with Amazon in August 2000, in which it agreed to sell toys onAmazon.com 'sWeb site, effectively putting Amazon in control of the Web
address www.toysrus.com. The rulingpaves the way for Toys "R" Us to operate the Web site independently. Judge McVeigh deniedmonetary damages to
both ... Show more content on Helpwriting.net ...
3. One possible recommendation is that Amazon could offer to only allow zShops that sell toys notavailable from Toys R Us. This scenario would
allow Amazon to honor the exclusivity agreementwith Toys R Us, but continue to realize profits from specialty toy retailers. Toys R Us would
benefitfrom this scenario because zShops would not be able to undersell on identical products. Also,consumers who go to Amazon searching for a
specialty toy may end up ordering a toy from Toys RUs instead.
Amazon should've negotiated instead coming up with penalty. Penalty which will make Amazon.com pay either cash or they will suspend the contract
in few months. From this, it will avoid litigation and their contract as well as working relationship will continue. Another is coming up in a renewed
agreement, which will specifically state that Amazon.com is not allowed to work with other toy retailer and if not met, Toys R Us must be paid in
cash for breaking the agreement.

4. The partnership made sense at the first wave of E–commerce, but is no longer good for the two companies because the holiday sales fell well short
of expectations and rival and category leader Best Buy surged ahead. It's better to end the partnership seeing the effects rather than keeping the contract
and both companies are no longer getting benefits from it. Amazon investors did not seem fazed by the development, with the e–tailer 's shares up
about half a percent in

Amazon.Com E-Business Model
This paper will discuss how the largest retailer of books, Amazon.com has expanded into many other markets besides books and maintained
profitability. It will examine how Amazon was able to maintain its brand identity and also look at whether Amazon should consider retail locations.
Furthermore this paper will compare and contrast the websites of Borders.com, Barnes and Noble.com, and Amazon.com according to the functionality
and design and other criteria.
Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
Amazon has not lost its identity by expanding into markets beyond books however has matured in ... Show more content on Helpwriting.net ...
Furthermore it would help to make sure that their website's design is functional and effective for their viewers. They would need to do some
marketing research and survey many consumers to see maybe what they are looking for and approximately at what cost. This will probably show
how low prices, availability, and expedient delivery are very important factors to consumers. Maybe Barnes and Noble will need to look at creating a
new innovation to aid in recapturing its online market share.
At one time Dell sold computers exclusively online, now the same computers are available in retail stores (Wal–Mart for example). Discuss whether or
not you foresee Amazon expanding its channel of distribution to include retail locations.
I really don't foresee Amazon expanding its channel of distribution to include retail locations. If it does expand to that channel then it might only be a
small portion of products. I think that Amazon will stay true to its brand of being an online retailer. Because Amazon is always researching to stay
ahead of the game and if the research showed that it would be profitable for them to expand to retail locations then I think that they would definitely
give it a try. But online shopping is becoming more of the norm versus going into a store to shop. Because of the convenience, personalization, and
lower prices more consumers

Amazon.Com Case Studies
Name: PRASHANTH BALAKRISHNAN
Student ID: 071090070
Course: BIS 541/03 –MANAGING INFORMATION SYSTEMS
Program: CEMBA Commonwealth Executive Master of Business and Administration
TMA 1: "Amazon.com"– A Business History
Tutor: Prasanan P.T. Kannan
Submission Date: 07.March. 2009
[pic]
TABLE OF CONTENTS
ChapterTitlePage 1.0Executive Summary 2.0Problem Statement1 3.0Analysis of Causes 3.1 Amazon's Debt 2–3 3.2 Competition3–4 3.3 Expansion4–6
4.0Decision Criteria and Alternative Solutions 4.1 Reduce ... Show more content on Helpwriting.net ...
For example, in March of 1999, Amazon introduced an auction service. After a few months effort, its auction business performed slightly, indicating
how difficult it is to challenge the giant's eBay and Yahoo! Auctions.
|Auction Sites |27–Sep–99 |Multiplier needed to equal eBay listings |
|Amazon Auctions |4.80% |15.3 |
|eBay |73.60% | |
|Yahoo! Auctions |21.60% |3.4 |
Source: Auction Web sites and C.E Unterberg Towbin
Consumer Behavior Amazon.com is widely regarded as having one of the best management team of any internet company. However, there are some
outside forces that are not easy to manipulate. вќ– Security; as the number of Internet crimes increases, customers are becoming aware of the possible
danger involved in the process of on–line shopping. This security problem may not be difficult to improve since security technology is innovated

quickly, but to convince customer of this is not as easy вќ– Etailers vs. retailers Another factor is hard to manage customer purchasing habits. Most
consumers still prefer the capability of seeing a

Critical Appraisal Of Amazon.Com Current E-Business...
Business strategies and activities play a very crucial role in the future development of the organization. These strategies become more important, in case
of e–business organization such as Amazon.
Every organization uses different business strategies in order to remain in business. Some adopt customer– centric strategies; some uses strategies to
maximize their profit. For a long time, many organizations have made quality as their selling point.
The goal of this report is to analyze the Amazon's e–business strategies and activities. This report also discusses the result of strategies adopted by
Amazon and how far it has been successful.
Introduction
According to the definition of Whatis.com "E–business (electronic business), derived ... Show more content on Helpwriting.net ...
Amazon has been changing its business model according to market conditions.
One indication of a smart company is to continuously change its business model; it is an indication of smart company and ultimately the smart
management team. It is also an indication that the company is learning and adopting itself to the external and internal environment.
For the first time in year 2000, Amazon management has set its focus of making profit. Again, it is an indication of nothing but smart, opportunistic
management that utilized its strength to grow. It is very clear that Amazon management team is very focused.
In order to meets its future targets, Amazon has implemented a restructuring plan. It will allow Amazon to reduce operating costs, reduce employee
staff, and strengthen some of its fulfillment and customer service operations. According to the quarterly report released byamazon.com for quarter
ended September 30, 2004 "There has been a steep decline in operating costs."[2] This has improved the performance of the company.
Amazon Business Strategies
Since its beginning, Amazon has adopted various e–Business model to increase its customer base and recently set its focus on making profit. Given
below are the strategies adopted by Amazon.
Expertise and scaling
Amazon has a track recording of first gaining expertise in the market and then scaling into other areas. For ex. Amazon started with a web–based
bookstore

Amazon.Com the Brink of Bankruptcy
Question 1 – Achieve Positive Cash Flow
"Would Amazon.com achieve its aggressive goal of becoming cash flow positive by the end of 2001" (Applegate, Austin, Soule, 2009, p. 155)?
Amazon.com will be cash flow positive by the end of 2001. A close analysis of operating expenses for Amazon.com from 1997 to 2000 indicates the
company has experienced significant increases in fulfillment, marketing, technology, and restructuring costs. Amazon has experienced a positive
growth over several years and the upward trend will likely continue in 2001. In 2000 the company had almost 30 million customers. Amazon.com
should consider conducting market research and collecting customer information (Applegate, Austin, Soule, 2009). To... Show more content on
Helpwriting.net ...
Amazon.com spent over $400 million on digital business infrastructure that linked nine distribution centers and six customer service centers throughout
the U.S., Europe, and Asia during 1998 and 1999. Due to the company's larger customer base from expansion with the infrastructure in place
Amazon.com will earn profits quickly. The digital business infrastructure allowed Amazon.com to cut their cost drastically because they did not have to
stock every item. Customers received shipments faster which increased customer loyalty and satisfaction. IT capabilities enabled Amazon.com to cut
cost, earn higher profits, and reduce competition by gaining partnerships (Applegate, Austin, Soule, 2009).
Questions 3 and 4 – Time Requirements "How much time did the company have and how much time would it need to spend to prove that it could
create and sustain value over time" (Applegate, et al., 2009, p. 155)? Amazon.com had 5 years since the company went public in 1995 and needed 1
year to create and sustain value over time. Many of the investments have been made to build the state–of–the art digital business infrastructure. The
company has tremendous opportunities according to the SWOT analysis. Amazon.com is ranked 48th worldwide and online retail sales are growing
rapidly. Amazon.com has good leadership and digital infrastructure with excess capacity. Amazon.com has built high barriers to entry and is the leading
online retailer globally and has a

Essay about Amazon.Com and Mattel
Amazon.com, from a strategic approach, is dominating the world–wide–web. They have become the world leader in online sales of books, music,
videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain
relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage. After researching and reading the
2009 and 1997 Annual Reports, it was determined, that in order to achieve this recognition, they needed to acquire the United Kingdom and German
online booksellers. By these acquisitions, they increased book sales in the European markets. They have also formed the following strategic
partnerships: 1)... Show more content on Helpwriting.net ...
(1999, Annual Report) In order to develop a strong supply chain, Mattel has outsourced their manufacturing to Asian and Mexican partners and also
uses company–owned facilities. By outsourcing, Mattel aim was to prevent disruption in distribution and provide sufficient inventory for future
seasons. Competition is increasing due to increasing technology, shorter toy life cycles of, and co–branding is becoming prominent. Mattel is currently
researching and developing and forming new alliances with partners all over the world to expand product development in the technology field. Mattel
spends millions of dollars in legal fees to operate as an international toy company in protecting trademarks, copyrights and patents. This must be done in
order to protect the company from infringement of products developed exclusively by Mattel. They must also license third–party suppliers that
"...allow Mattel to utilize the trademarks, characters or other inventions of the licensor in products that Mattel sells" (2009 Annual Report). Supplier
agreement must be drawn up for purchases and goods and services for future manufacturing needs. These agreements ensure guaranteed

Amazon 's Largest Online Bookstore Amazon.com Essay
Jeff Bezos is the CEO and founder of the world 's largest online bookstore Amazon.com; In August 2013, Bezos spent 250 million US dollars on behalf
of the individual acquisition of "Washington Post". Bezos will use the private identity, rather than through the Amazon to complete the transaction. In
competing with other company market, the advantage of Amazon become more obvious, Amazon was one of the cheapest online bookstore, it always
on sale. Compare to other traditional bookstore, it was more convenient by just click the product and you can get all the books, and it has very fast
service. Amazon also provides efficient, reliable back–end services to an enormous range of customers through Amazon Web Service. In the company's
initial stage, to compete with other company, he took a year to build website and databases. At the same time, Amazon faced many challenges, the most
powerful competitors Barnes and Noble bookstore, and this is a struggle between tradition and modernity. Amazon 's initial business plan was
uncommon; it did not assume to make profits for at least four to five years. This deliberate "slow" growth made stockholders complain about the
company not reaching profitability fast enough to rationalize investing in it. However, when the dot–com bubble burst, destroying many e–companies
in the process, Amazon survived, and went past the bust to become a huge player in online sales. It eventually posted its first profit in the fourth
quarter of 2001: $5

The Company Amazon.com Inc. An E Commerce Based Industry...
Political
The company Amazon.Com Inc. an e–commerce based industry can be affected by the country's political external factors for example:
A) political stability of developed countries. It could creates an opportunity to expand .
B)Government support for e–commerce. It is an a opportunity as a well a threat, an opportunity because it can continue to expand and diversify it
business, a treat because competition will also increase.
C) Increasing governmental efforts on cyber–security which could be a positive change. It is an opportunity that Amazon.com should exploit to increase
its capacity of recuperation in the remote or macro–environment of e–commerce.
Economic
Effects on supply and demand determined by the economics environmental of the nation and the rest of world. When there is a recession, population
income declines and people become more conservative in their spending. In contrast, with the growing population and increase access to the internet in
large population countries, the e–commerce business has grown tremendously. "Asia Pacific's internet retailing market is expected to overtake North
America due to its large population size, rising incomes and increasing familiarity with technology (Euro Monitor International, 2013), China and India
are also gaining more access to broadband to the internet this factor aided Amazon to growth incredibly.
Social
Billions of users can be gotten through proper use of social networking giants, and

Amazon.Com VS Overstock.Com

Recommended

Recommended

More Related Content

Similar to Amazon.Com VS Overstock.Com

Similar to Amazon.Com VS Overstock.Com (14)

More from Andrea Turner

More from Andrea Turner (19)

Recently uploaded

Recently uploaded (20)

Amazon.Com VS Overstock.Com