AMAZON.COM THROUGH THE
YEARS
The
name,

itself

is

the

company

, representing that they could
and also customer
satisfaction, as it forms a smile.
“Our vision is to be
; to build a place where people
can come to find and discover anything they
might want to buy online....
is an
based in

in
launched in 1995

.

by

, and
has since
in

separate
Since

ing

out

in his
in
, Jeff Bezos has gone on
to form one of the greatest ecommerce sites the
internet has every see...
Bezos incorporates his company under
“Cadabra.com”
Amazon.com
launches and officially
goes live as an Online
Bookstore
introduces 1-ClickTM, allowing customers to make
purchases online with one click.
- First International Sites are launched Amazon.co.uk
(UK) and Amazon.de (Germany)
Opens
Amazon.com
Auctions is launched
Opens Kitchen Store
Toys “R” Us and Amazon.com join alliances
Opens

Store
December
Opens Health &
Personal Care Store
- Amazon
Amazon.com

.

on Amazon.com
Amazon introduces
Launches

for a

.
2006- *July
Amazon.com
launches Grocery
Store
*August

Amazon.com
launches Jewelry &
Watches stores
internationally
Amazon

for $300 million
Amazon announces
of
August
Amazon acquires
AbeBooks.com
Introduces
August
Amazon.com
launches free
shopping
application for
Android.
Amazon.com announces
and
for
Amazon

for
. Amazon
Amazon.com announces Third Quarter Sales up
44% to $10.88 Billion
Amazon introduces The Kindle Owners’ Lending
Library
Launches
Store
Amazon.com agrees to
for a reported
Amazon Publishing
Acquires Avalon
Books
**
**
**INNOVATIONS**
(AWS) is a collection of
remote computing services
(also called web services)
that together make up a
cloud computing plat...
e-book readers designed
and marketed by
Amazon.com.
* North America and International Retail
* Sell Services
* E-commerce Platform
* Worldwide Operations and Customer Service...
* Health Care
* Time off
* Savings Plan
* Employee Stock
* Relocation Assistance
STRATEGIES
Using a customer-friendly interface.
Scaling easily from small to large.
Exploiting its affiliate’s products and resources.
Using existing communication systems.
Utilizing universal behaviors and mentalities
1)

Continual Website Improvement (Process)
2)

Stream-lined Ordering Processes
3)

Partnerships and Web-Services (Process)
4)

Affiliate Marketing (Place)
5)

Customer’s Opinion (People/Physical Evidence)
6)

E-mail Marketing (People/Promotion)
7)

High Customer Service (People)
Accenture and AWS
Adobe and AWS
CA and AWS
Capgemini and AWS
Citrix and AWS
ESRI and AWS
Facebook and AWS
Microsoft and AW...
ADVERTISING
Amazon in its early days spent
heavily on advertising during the
dot-com boom. In 1999, it spent
$37
million
on
advertisin...
1. Ebay
2. Target
3. Walmart
4. Overstock.com
5. Barnes and Noble
6. Apple (Media)
7. Samsung ( Media)
8. Netflix ( Media)...
1. Alibaba.com
2. Google
3. Brick and mortar store
4. Youtube
5. Gaming websites
Figure 1
The table shows how Amazon outperformed other companies
when it comes to customer satisfaction as assessed by the...
Figure 2
The table shows the total earnings each commercial website gains
per viewer.
also known as
Distribution Channel
is a set of
interdependent
organizations
participating in the
process of making
a produ...
a system of partnership and
alliances that a firm creates to
source, augment and deliver
it’s offerings.
It serves as an agent
that
searches
for
customers
and
negotiate
on
the
producer’s behalf but do
not take title to the good...
Gather information
about potential and
current
customers, competit
ors and other actors
and forces in the
marketing enviro...
Develop and
disseminate
persuasive
communication
s to stimulate
purchasing.
Negotiate and
reach agreements
on price and other
terms so that transfer
of ownership or
possession can be
affected.
Place
orders with
manufacturers
.
Acquire funds
to finance
inventories at
different levels in
the marketing
channel.
Assume risks
connected
with
carrying out
channel work.
Provide for the
successive
storage and
movement of
physical products.
Provide for
buyers’ payment
of their bills
through banks and
other financial
institutions.
Oversee
actual transfer
of ownership
from one
organization or
person to another.
1. Gather information about potential and current customers, competitors and
other actors and forces
2. Develop and dissem...
Amazon is a non-store retailer which uses
direct marketing.
Amazon offers a very broad breadth
and depth of products to the market.
1. We
at
2.

that are
.
distinctive

merchandise

3. We feature
4.

We

5. We offer
6. We offer

feature
.

.
Getting the right goods to the right places
at the right time for the least cost.
Amazon uses integrated logistics system
(ILS) , which include materials management ,
material flow systems and physical di...
Fulfillment
by
Amazon
(FBA) enables merchants to
store inventory and fulfill
orders from an Amazon.com
fulfillment center....
for holding
1. Customer’s
for holding
2. To
for holding

3. To take

of
for holding

4. To

uncertainties of

and
for holding

5.

able
for holding

6.

in
AMAZON utilizes
Containerization which consists of putting goods
in boxes or trailers that are easy to transfer
between tw...
*Airtruck : combination of air and trucks.
Shipping & Delivery
Amazon.com gladly accepts orders from all around the
globe. The customer can check the shipping rates ...
Amazon’s shipment fee and duration:
**Shipping Rates to Asia & Pacific Islands
Your total shipping cost is calculated by a...
“AMAZON TODAY”
From :
To it’s HQ in seattle today :
North America segment sales, representing the Company’s
U.S. and Canadian sites, were $7.21 billion, up 45%
from fourth qu...
International segment sales, representing the Company’s U.K.,
German, Japanese, French, Chinese and new
Italian sites, wer...
Amazon has come a long way since it launched in 1995
* Over 76 million active user accounts and
active seller customers as...
Amazon employs tens of
thousands around the world.
Headquarters
in
Seattle,
Washington,
USA, we also have offices,
fulfill...
COUNTRY

HQ

FC

DC

CSC

US

1

14

6

3

2

2

1

CANADA

FRANCE

1

7

2

GERMANY

2

7

2

IRELANDS

1

1

1

UK

2

8...
1. Only online presence

2. Selling at zero margins
3. Free shipping can cause profit loss.
4. Markets who are not reached...
1. Online
2.
3.
4. Open
countries.
5. Physical
6. Very
7. Brand

System
more of its
and services
and product portfolio
in ...
WEAKNESSES
1. Only online presence

2. Selling at zero margins
3. Free shipping can cause profit loss.
4. Markets who are ...
1. Cost leadership
strategy
2. Superior quality
services and products.
3. Strategic
acquisitions
4. Efficient
distribution...
TOWS
THREATHS

OPPORTUNITIES

1. Online Security

1. Online Payment System

2. Legislation against tax avoidance

2. Relea...
Whether you are an individual contributor or the
manager of a large team, you are an Amazon
leader. These are our leadersh...
Leaders start with the
customer and work
backwards.
They
work vigorously to
earn
and
keep
customer
trust.
Although
pay
att...
Leaders are owners.
They think long term
and
don’t
sacrifice
long-term
value
for
short-term results. They
act on behalf of...
Leaders expect and require innovation and
invention from their teams and always find ways to
simplify. They are externally...
Are Right, A Lot
Leaders are right a lot.
They
have
strong
business judgment and
good instincts.
Hire and Develop the Best
Leaders raise
the
performance
bar with every
hire
and
promotion. They
recognize
exceptional
tale...
Leaders are continually raising the bar and
driving their teams to deliver high quality
products, services and processes. ...
Thinking small is a selffulfilling prophecy. Leaders
create and communicate a
bold direction that inspires
results.
They
t...
Bias for Action

Speed matters in business. Many
decisions and actions are reversible
and do not need extensive study. We
...
Frugality
We try not to spend money
on things that don’t matter
to
customers.
Frugality
breeds
resourcefulness, self-suffi...
Leaders come forward with problems or information,
even when doing so is awkward or embarrassing. Leaders
benchmark themse...
Earn Trust of Others

Leaders
are
sincerely
open-minded,
genuinely listen, and are willing to examine
their strongest conv...
at
. No task is beneath them.
Have Backbone; Disagree
and Commit

Leaders are obligated to respectfully challenge decisions
when they disagree, even whe...
Leaders focus on the key inputs for their business and
deliver them with the right quality and in a timely fashion.
Despit...
“WHY INVEST AT AMAZON?”
DID YOU KNOW THAT?
They should evaluate and
study
the
opportunity
offered by opening an outlet
where customers can physically
shop through th...
Have a 24 hour online live
customer service for those
who experience confusion in
finding the product that they need.
Create strategic segments
and focus targeting on each.
Create an alliance with local
shipment firms.
Create strategies on how to
counteract the possible profit
loss effect of free shipping.
Be more strict in allowing
consumer
to
consumer
transactions to avoid issues and
problems.
Consider other forms of
advertisement for those who
were not easily reached by the
internet.
Reduce unwanted brands and
products.
!

All rights reserved. No part of this
publication may be reproduced, stored in
a retrieval system, or transmitted, in an...
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Amazon ms 2013(fil eminimizer)

  1. 1. AMAZON.COM THROUGH THE YEARS
  2. 2. The name, itself is the company , representing that they could and also customer satisfaction, as it forms a smile.
  3. 3. “Our vision is to be ; to build a place where people can come to find and discover anything they might want to buy online.”
  4. 4. is an based in in launched in 1995 . by , and
  5. 5. has since in separate
  6. 6. Since ing out in his in , Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has every seen.
  7. 7. Bezos incorporates his company under “Cadabra.com”
  8. 8. Amazon.com launches and officially goes live as an Online Bookstore
  9. 9. introduces 1-ClickTM, allowing customers to make purchases online with one click.
  10. 10. - First International Sites are launched Amazon.co.uk (UK) and Amazon.de (Germany)
  11. 11. Opens
  12. 12. Amazon.com Auctions is launched
  13. 13. Opens Kitchen Store
  14. 14. Toys “R” Us and Amazon.com join alliances
  15. 15. Opens Store
  16. 16. December Opens Health & Personal Care Store
  17. 17. - Amazon Amazon.com . on Amazon.com
  18. 18. Amazon introduces Launches for a .
  19. 19. 2006- *July Amazon.com launches Grocery Store
  20. 20. *August Amazon.com launches Jewelry & Watches stores internationally
  21. 21. Amazon for $300 million
  22. 22. Amazon announces of
  23. 23. August Amazon acquires AbeBooks.com
  24. 24. Introduces
  25. 25. August Amazon.com launches free shopping application for Android.
  26. 26. Amazon.com announces and for Amazon for . Amazon
  27. 27. Amazon.com announces Third Quarter Sales up 44% to $10.88 Billion
  28. 28. Amazon introduces The Kindle Owners’ Lending Library
  29. 29. Launches Store
  30. 30. Amazon.com agrees to for a reported
  31. 31. Amazon Publishing Acquires Avalon Books
  32. 32. **
  33. 33. **
  34. 34. **INNOVATIONS**
  35. 35. (AWS) is a collection of remote computing services (also called web services) that together make up a cloud computing platform.
  36. 36. e-book readers designed and marketed by Amazon.com.
  37. 37. * North America and International Retail * Sell Services * E-commerce Platform * Worldwide Operations and Customer Service * Amazon Web Services * Digital * Finance and Administration * Human Resources * Legal
  38. 38. * Health Care * Time off * Savings Plan * Employee Stock * Relocation Assistance
  39. 39. STRATEGIES
  40. 40. Using a customer-friendly interface.
  41. 41. Scaling easily from small to large.
  42. 42. Exploiting its affiliate’s products and resources.
  43. 43. Using existing communication systems.
  44. 44. Utilizing universal behaviors and mentalities
  45. 45. 1) Continual Website Improvement (Process)
  46. 46. 2) Stream-lined Ordering Processes
  47. 47. 3) Partnerships and Web-Services (Process)
  48. 48. 4) Affiliate Marketing (Place)
  49. 49. 5) Customer’s Opinion (People/Physical Evidence)
  50. 50. 6) E-mail Marketing (People/Promotion)
  51. 51. 7) High Customer Service (People)
  52. 52. Accenture and AWS Adobe and AWS CA and AWS Capgemini and AWS Citrix and AWS ESRI and AWS Facebook and AWS Microsoft and AWS SUSE and AWS Force.com toolkit for Amazon web services IBM and AWS Oracle and AWS Red Hat Enterprise Linux on Amazon EC2 SAP and AWS Symantec and AWS
  53. 53. ADVERTISING
  54. 54. Amazon in its early days spent heavily on advertising during the dot-com boom. In 1999, it spent $37 million on advertising, according to TNS Media Intelligence. It soon began cutting ad spending to steer that money into customer lures like free service. In 2007, it spent just $1.5 million on advertising, according to Nielsen. In 2008, that jumped to $4 million.
  55. 55. 1. Ebay 2. Target 3. Walmart 4. Overstock.com 5. Barnes and Noble 6. Apple (Media) 7. Samsung ( Media) 8. Netflix ( Media) 9. Staple
  56. 56. 1. Alibaba.com 2. Google 3. Brick and mortar store 4. Youtube 5. Gaming websites
  57. 57. Figure 1 The table shows how Amazon outperformed other companies when it comes to customer satisfaction as assessed by the American Customer Satisfaction Index .
  58. 58. Figure 2 The table shows the total earnings each commercial website gains per viewer.
  59. 59. also known as Distribution Channel is a set of interdependent organizations participating in the process of making a product or service available for use or consumption.
  60. 60. a system of partnership and alliances that a firm creates to source, augment and deliver it’s offerings.
  61. 61. It serves as an agent that searches for customers and negotiate on the producer’s behalf but do not take title to the goods, they also utilize pull-pull strategy and undergoes physical flow in distributing the products.
  62. 62. Gather information about potential and current customers, competit ors and other actors and forces in the marketing environment.
  63. 63. Develop and disseminate persuasive communication s to stimulate purchasing.
  64. 64. Negotiate and reach agreements on price and other terms so that transfer of ownership or possession can be affected.
  65. 65. Place orders with manufacturers .
  66. 66. Acquire funds to finance inventories at different levels in the marketing channel.
  67. 67. Assume risks connected with carrying out channel work.
  68. 68. Provide for the successive storage and movement of physical products.
  69. 69. Provide for buyers’ payment of their bills through banks and other financial institutions.
  70. 70. Oversee actual transfer of ownership from one organization or person to another.
  71. 71. 1. Gather information about potential and current customers, competitors and other actors and forces 2. Develop and disseminate persuasive communications 3. Negotiate and reach agreements 4. Place orders 5. Acquire funds to finance inventories 6. Risks connected with carrying out channel work. 7. Provide for the successive storage 8. Provide for buyers’ payment of their bills 9. Oversee actual transfer of ownership
  72. 72. Amazon is a non-store retailer which uses direct marketing.
  73. 73. Amazon offers a very broad breadth and depth of products to the market.
  74. 74. 1. We at 2. that are . distinctive merchandise 3. We feature 4. We 5. We offer 6. We offer feature . .
  75. 75. Getting the right goods to the right places at the right time for the least cost.
  76. 76. Amazon uses integrated logistics system (ILS) , which include materials management , material flow systems and physical distribution aided by information technology.
  77. 77. Fulfillment by Amazon (FBA) enables merchants to store inventory and fulfill orders from an Amazon.com fulfillment center. Amazon offers warehousing and order-fulfillment for third party sellers including large companies such as Target Corporation.
  78. 78. for holding 1. Customer’s
  79. 79. for holding 2. To
  80. 80. for holding 3. To take of
  81. 81. for holding 4. To uncertainties of and
  82. 82. for holding 5. able
  83. 83. for holding 6. in
  84. 84. AMAZON utilizes Containerization which consists of putting goods in boxes or trailers that are easy to transfer between two transportation modes.
  85. 85. *Airtruck : combination of air and trucks.
  86. 86. Shipping & Delivery Amazon.com gladly accepts orders from all around the globe. The customer can check the shipping rates and times specifically of his order and time to delivery. Amazon works with UPS International post service.
  87. 87. Amazon’s shipment fee and duration: **Shipping Rates to Asia & Pacific Islands Your total shipping cost is calculated by adding the "Per Shipment" cost and the "Per Item" cost. If the "Per Item" cost is listed in terms of price per pound, you can check the weight on the item's detail page. Destination Country Philippines Standard Shipping (business Expedited Shipping days) (business days) 18 to 26 5 to 10 Priority Shipping 3 to 6
  88. 88. “AMAZON TODAY” From :
  89. 89. To it’s HQ in seattle today :
  90. 90. North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009.
  91. 91. International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%.
  92. 92. Amazon has come a long way since it launched in 1995 * Over 76 million active user accounts and active seller customers as of today. 1.3
  93. 93. Amazon employs tens of thousands around the world. Headquarters in Seattle, Washington, USA, we also have offices, fulfillment centers, customer service centers, data centers, and software development centers around the globe.
  94. 94. COUNTRY HQ FC DC CSC US 1 14 6 3 2 2 1 CANADA FRANCE 1 7 2 GERMANY 2 7 2 IRELANDS 1 1 1 UK 2 8 CHINA 1 8 INDIA JAPAN 2 1 3 1 6 2 2 1
  95. 95. 1. Only online presence 2. Selling at zero margins 3. Free shipping can cause profit loss. 4. Markets who are not reached by the internet.
  96. 96. 1. Online 2. 3. 4. Open countries. 5. Physical 6. Very 7. Brand System more of its and services and product portfolio in other
  97. 97. WEAKNESSES 1. Only online presence 2. Selling at zero margins 3. Free shipping can cause profit loss. 4. Markets who are not reached by the internet.
  98. 98. 1. Cost leadership strategy 2. Superior quality services and products. 3. Strategic acquisitions 4. Efficient distribution & logistics 5. Economies of Scope 6. Low Prices 7. Innovative new offerings 8. Ease of Shopping 9. Huge global brand
  99. 99. TOWS THREATHS OPPORTUNITIES 1. Online Security 1. Online Payment System 2. Legislation against tax avoidance 2. Release more of its own brand products and services 3. Regional lowcost online retailers 4. Increasing transportation cost 5. HIgh delivery time and cost 6. Possible difficulty in segmenting ang targeting 3. Increase services and product portfolio through acquisitions 4. Open more online stores in other countries. 5. Physical presence 6. Very large market segment 7. Brand loyal customers WEAKNESSES STRENGTHS 1. Only online presence 2. Selling at zero margins 1. Cost leadership strategy 3. Free shipping can cause profit loss. 2. Superior quality services and products. 4. Markets who are not reached by the internet. 3. Strategic acquisitions 4. Efficient distribution & logistics 5. Economies of Scope 6. Low Prices 7. Innovative new offerings 8. Ease of Shopping 9. Huge global brand
  100. 100. Whether you are an individual contributor or the manager of a large team, you are an Amazon leader. These are our leadership principles and every Amazonian is guided by these principles.
  101. 101. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although pay attention to competitors, they .
  102. 102. Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job."
  103. 103. Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here."
  104. 104. Are Right, A Lot Leaders are right a lot. They have strong business judgment and good instincts.
  105. 105. Hire and Develop the Best Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization.
  106. 106. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
  107. 107. Thinking small is a selffulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
  108. 108. Bias for Action Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
  109. 109. Frugality We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency, and invention. There are no extra points for headcount, budget size, or fixed expense.
  110. 110. Leaders come forward with problems or information, even when doing so is awkward or embarrassing. Leaders benchmark themselves and their teams against the best.
  111. 111. Earn Trust of Others Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility.
  112. 112. at . No task is beneath them.
  113. 113. Have Backbone; Disagree and Commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Once a decision is determined, they commit wholly.
  114. 114. Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
  115. 115. “WHY INVEST AT AMAZON?” DID YOU KNOW THAT?
  116. 116. They should evaluate and study the opportunity offered by opening an outlet where customers can physically shop through their products.
  117. 117. Have a 24 hour online live customer service for those who experience confusion in finding the product that they need.
  118. 118. Create strategic segments and focus targeting on each.
  119. 119. Create an alliance with local shipment firms.
  120. 120. Create strategies on how to counteract the possible profit loss effect of free shipping.
  121. 121. Be more strict in allowing consumer to consumer transactions to avoid issues and problems.
  122. 122. Consider other forms of advertisement for those who were not easily reached by the internet.
  123. 123. Reduce unwanted brands and products.
  124. 124. ! All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the Philippines. Copyright © 2013 Polytechnic University of the Philippines - SRC.

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