The Amazon logo was created to represent the message that
it sells everything from A to Z (the arrow connects the two
letters) and also represents the smile that customers would
experience by shopping on theAmazon.com Web site (the
arrow becomes a smile).
Amazon.com, Inc. (NASDAQ: AMZN) is an American-based
multinational electronic commerce company.
Headquartered ---Seattle, Washington.
America's largest online retailer.
Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it
online In 1995. It started as an online bookstore.
With 2.5 million titles, it became the “Earth’s Biggest
Q1: How did Jeffrey Bezos build
the “Amazon.com” brand?
Bezos had vision of making Amazon as Earths biggest book
Amazon was positioned as customer centric company
Gave unique shopping experience to customers
To promote goodwill Amazon upgraded many
of its order to priority shipping
Shipping at no extra cost.
Q2: What were the reasons for
Amazon.com ’s early growth?
Word of mouth such as testimonials from satisfied customers
and media stories.
It had top of mind awareness amongst the customer looking
to buy products online.
60% of orders were from repeat customers
Q3: How did Amazon.com expand
their business further?
Expanded after success of bookselling
Expanded into other product categories
Established sister sites in United Kingdom, Germany, France,
Spain, Japan, Austria.
Q4: What are your comments on Advertising
spending of Amazon.com during 1998 and
then in 1999? What prompted them to
increase the spending on Ads so drastically?
Spent $50 million on series of holiday themed
Expanded product categories
Started expanding globally
Company’s intension of providing “the earth’s biggest
Amazon is 10 years ahead of the curve and even leads
strongly data-centric companies like Walmart. Amazon was
built upon Jeff Bezos' vision and the four pillars of success:
Culture of Innovation