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Amazon India ppt

case study

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Amazon India ppt

  1. 1. Group-3 Rushikesh Kale-08 Ikram Vora-26 Harshali Panchal-41 Kamlakar Ghogale- B33
  2. 2. The Amazon logo was created to represent the message that it sells everything from A to Z (the arrow connects the two letters) and also represents the smile that customers would experience by shopping on theAmazon.com Web site (the arrow becomes a smile).
  3. 3. Company Overview  Amazon.com, Inc. (NASDAQ: AMZN) is an American-based multinational electronic commerce company.  Headquartered ---Seattle, Washington.  America's largest online retailer.  Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online In 1995. It started as an online bookstore.  With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.
  4. 4. Case Study
  5. 5. Q1: How did Jeffrey Bezos build the “Amazon.com” brand?  Bezos had vision of making Amazon as Earths biggest book store.  Amazon was positioned as customer centric company  Gave unique shopping experience to customers  To promote goodwill Amazon upgraded many of its order to priority shipping  Shipping at no extra cost.
  6. 6. Q2: What were the reasons for Amazon.com ’s early growth?  Word of mouth such as testimonials from satisfied customers and media stories.  It had top of mind awareness amongst the customer looking to buy products online.  Trusted brand  60% of orders were from repeat customers
  7. 7. Q3: How did Amazon.com expand their business further?  Expanded after success of bookselling  Expanded into other product categories  Established sister sites in United Kingdom, Germany, France, Spain, Japan, Austria.
  8. 8.  Extended Products:  CD’s  Videos  Gifts  Baby Products  Electronics  Kitchen and Housewares  Tools and hardware  Toys  Barbecues
  9. 9. Q4: What are your comments on Advertising spending of Amazon.com during 1998 and then in 1999? What prompted them to increase the spending on Ads so drastically?  Spent $50 million on series of holiday themed advertisements  Expanded product categories  Started expanding globally  Company’s intension of providing “the earth’s biggest selection”
  10. 10. Summary Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. Amazon was built upon Jeff Bezos' vision and the four pillars of success:  Customer Centricity  Continuous Optimization  Culture of Innovation  Corporate Agilit

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