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Case Presentation of (Consumer Behavior from Blackwell)

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  1. 1. Presented By : Chirag Patel Naval Jha Vishal Kumar
  2. 2. Founder of Amazon History and overview Vision And Mission Marketing, Advertising and promotion Electronic competition Strategies and Financial Diversification Suggestion
  3. 3. Jeff Bezos – Founder and CEO of Born January 12,1964 Graduates with Princeton University. Degrees in EE and CS. Person of the year in 1999. On 5 Aug 2013, announced his purchase of Washington Post for $250 million in cash. As of July 2014, According to Forbes - Bezos is listed as the 17th wealthiest person in the world. He was ranked the second best CEO in the world by Harvard Business Review, after Steve Jobs of Apple.
  4. 4.  Amazon is an American Multinational e - commerce company.  HQ in Seattle,Washington US.  Company was named after the Amazon River, one of the largest rivers in the world.  Jeff Bozos incorporated the company in July 1994 and the site went online as in 1995.  Worlds largest online retailer.  When many .com companies were not able to survive during the 90’s, Amazon managed to survive and is successful now.  It is the 11th most searched site around the world. The structure of website will definitely make you to buy.
  5. 5.  Started as an online bookstore, but later expanded, selling DVDs, CDs, video and MP3 downloads, software electronics, apparel and much more.  Also produces consumer electronics, notably the Amazon Kindle e-book reader and the Kindle Fire tablet .  Has separate retail website for US, Canada, United Kingdom, France, Germany, India, Italy, Spain Brazil, Japan, and China.
  6. 6.'s former headquarters in the Pacific Medical Center building in Beacon Hill, Seattle.
  7. 7. Vision “To be the earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Mission “To leverage technology and the expertise of invaluable employees and to provide customer with the best shopping experience on the internet.” In 1995, Simple mission – “Earth’s largest book store.”
  8. 8.  Marketing Strategies. Advertising. Strategic alliances. Customer interactive promotion.
  9. 9. Specialized and General Circulation news paper and magazines New York Times. The Wall Street Journal . Wired
  10. 10. Placed ads in more than 50 high profile and traffic count websites : CNET. Yahoo ! Excite. Lycos CNN Amazon alliance with AOL. Affiliate hyperlink.
  11. 11. Invited to post book reviews. Company sponsors review competition. Provide a forum for author interviews. Emailing message. Pricing and cost “ 500” “Free shipping” Specified amount. Unlimited free – Amazon Primetm
  12. 12. Costco Sam’s Club Walmart stores Indigo Books & Music Merged with Canada top retail brand. Barnes & Noble through Potential competitor Bricks and mortar eBay’s book and music
  13. 13. Creating opportunity for an alternative channel. Even book superstores can offer their customers only a small proportion limited retail shelf space.
  14. 14. Amazon relies heavily on its supply chain part ners for accurate fulfillment and on time delivery. Some titles are available for shipment within 48 to 72 hrs. In print titles are generally available within 4 to 6 weeks. Out of print titles available in 2 to 6 months. As of september 2014 company operates 125 active distribution center building around the world.
  15. 15. Amazon Webstore is a standalone eCommerce platform that integrates seamlessly with the entire Amazon Services portfolio to provide a complete set of eCommerce features and functionality in a single solution. Use Fulfillment by Amazon to provide your customers with a world-class shipping experience, offer Amazon Prime shipping, or advertise your products using Amazon Product
  16. 16. Year over year, Inc. has been able to grow revenues from $61.1B USD to $74.5B USD. Most impressively, the company has been able to reduce the percentage of sales devoted to cost of goods sold from 75.25% to 72.77%. This was a driver that led to a bottom line growth from a loss of $39.0M USD to a gain of $274.0M USD.
  17. 17. “Used Books doesn’t hurt either authors or new book’s industry” - J. Bezos
  18. 18. Books Movie, Music and Games Digital Download Kindle Computer And Office Electronics Home and garden Grocery, Health and beauty Toys, kids and baby Clothing, Shoes and jewelry Sports and outdoors Tools, Auto and industrial
  19. 19. Separate retail websites. - US - Australia - UK - Brazil - France - Japan - Canada - China - Germany - India - Italy - Mexico - Spain
  20. 20. Amazon can enter into online entertainment and communication. It can develop software for international calling at cheaper rates. More Discount or promotional offers provided to consumers. Update music galleries with latest songs. Provide Library facility to reader’s. Reduce shipping charges or free charges.
  21. 21. Studied Case 1 from Consumer Behavior - Blackwell