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Founder of Amazon
History and overview
Vision And Mission
Marketing, Advertising and promotion
Strategies and Financial
Jeff Bezos – Founder and CEO of Amazon.com
Born January 12,1964
Graduates with Princeton University.
Degrees in EE and CS.
Person of the year in 1999.
On 5 Aug 2013, announced his purchase of Washington Post for
$250 million in cash.
As of July 2014, According to Forbes - Bezos is listed as the 17th
wealthiest person in the world.
He was ranked the second best CEO in the world by Harvard
Business Review, after Steve Jobs of Apple.
Amazon is an American Multinational e - commerce
HQ in Seattle,Washington US.
Company was named after the Amazon River, one of the
largest rivers in the world.
Jeff Bozos incorporated the company in July 1994 and the
site went online as Amazon.com in 1995.
Worlds largest online retailer.
When many .com companies were not able to survive
during the 90’s, Amazon managed to survive and is
It is the 11th most searched site around the world. The
structure of website will definitely make you to buy.
Started as an online bookstore, but later
expanded, selling DVDs, CDs, video and MP3
downloads, software electronics, apparel and
Also produces consumer electronics, notably the
Amazon Kindle e-book reader and the Kindle Fire
Has separate retail website for US, Canada, United
Kingdom, France, Germany, India, Italy, Spain
Brazil, Japan, and China.
Amazon.com's former headquarters in the
Pacific Medical Center building in Beacon Hill,
“To be the earth’s most customer centric company; to build a
place where people can come to find and discover anything
they might want to buy online.”
“To leverage technology and the expertise of invaluable
employees and to provide customer with the best shopping
experience on the internet.”
In 1995, Simple mission –
“Earth’s largest book store.”
Specialized and General Circulation news paper
New York Times.
The Wall Street Journal .
Placed ads in more than 50 high profile and traffic
count websites :
Amazon alliance with AOL.
Invited to post book reviews.
Company sponsors review competition.
Provide a forum for author interviews.
Pricing and cost
Unlimited free – Amazon Primetm
Indigo Books & Music
Merged with Canada top retail brand.
Barnes & Noble
Potential competitor Bricks and mortar
eBay’s book and music
Creating opportunity for an alternative
Even book superstores can offer their
customers only a small proportion limited
retail shelf space.
Amazon relies heavily on its supply chain part ners
for accurate fulfillment and on time delivery.
Some titles are available for shipment within 48 to
In print titles are generally available within 4 to 6
Out of print titles available in 2 to 6 months.
As of september 2014 company operates 125 active
distribution center building around the world.
Amazon Webstore is a standalone eCommerce
platform that integrates seamlessly with the entire
Amazon Services portfolio to provide a complete set of
eCommerce features and functionality in a single
Use Fulfillment by Amazon to provide your customers
with a world-class shipping experience, offer Amazon
Prime shipping, or advertise your products using
Year over year, Amazon.com Inc. has been able to
grow revenues from $61.1B USD to $74.5B USD.
Most impressively, the company has been able to
reduce the percentage of sales devoted to cost of
goods sold from 75.25% to 72.77%.
This was a driver that led to a bottom line growth
from a loss of $39.0M USD to a gain of $274.0M
“Used Books doesn’t hurt either authors or new book’s industry”
- J. Bezos
Movie, Music and Games
Computer And Office
Home and garden
Grocery, Health and beauty
Toys, kids and baby
Clothing, Shoes and jewelry
Sports and outdoors
Tools, Auto and industrial
Separate retail websites.
- US - Australia
- UK - Brazil
- France - Japan
- Canada - China
- Germany - India
- Italy - Mexico
Amazon can enter into online entertainment and
It can develop software for international calling at
More Discount or promotional offers provided to
Update music galleries with latest songs.
Provide Library facility to reader’s.
Reduce shipping charges or free charges.
Studied Case 1 Amazon.com from Consumer
Behavior - Blackwell
May. 5, 2021
Oct. 7, 2018
Dec. 7, 2017
Jun. 10, 2016
Apr. 9, 2015
Case Presentation of Amazon.com (Consumer Behavior from Blackwell)