This document summarizes an article about how Amazon can dominate any market using 7 strategies. It discusses how Amazon will further leverage Amazon Prime as a loyalty program, fuel small businesses through services like Launchpad, expand home delivery and supply chain logistics through drone delivery, leverage artificial intelligence through Alexa, enter new industries like healthcare starting with pharmacy, expand globally especially in Asia and the Middle East, and continue strategic acquisitions that complement its platform. The document also lists 4 key areas of an Amazon business that can be outsourced including product listing, photography, managing sponsored ads/PPC, and customer support services.

1. Jaipur National University
Submitted By
Mohit Jain
Submitted To
Asst. Prof.
Vivek Sir
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3. Amazon.com, Inc.,is an American multinational technology company based in Seattle, Washington,
that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is
considered one of the Big Four technology companies along with Google, Apple, and Facebook.
Amazon is known for its disruption of well-established industries through technological innovation and
mass scale.It is the world's largest e-commerce marketplace, virtual (AI) assistant provider, and cloud
computing platform as measured by revenue and market capitalization. Amazon is the largest
Internet company by revenue in the world.It is the second largest private employer in the United
States and one of the world's most valuable companies. Amazon is the second largest technology
company by revenue.
Jeff Bezos, President, CEO, and Chairman Of amazon
Amazon had 653,300 employees around the world
Amazon has opened its biggest office in the world in Hyderabad, India.
Amazon India accounts for over 50,000 employees, making it the second largest workforce centre for
Amazon after the US.
Current stock price of amazon is 1,785.66 USD / Rs.126702.40…
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4. History
History of Amazon
In 1994, Jeff Bezos incorporated Amazon. He chose the location Seattle because of technical
talent as Microsoft is located there. In May 1997, the organisation went public. The company
began selling music and videos in 1998, at which time it began operations internationally by
acquiring online sellers of books in United Kingdom and Germany. The following year, the
organisation also sold video games, consumer electronics, home-improvement items,
software, games, and toys in addition to other items.
In 2002, the corporation started Amazon Web Services (AWS), which provided data on Web
site popularity, Internet traffic patterns and other statistics for marketers and developers. In
2006, same year, the company started Fulfilment by Amazon which managed the inventory
of individuals and small companies selling their belongings through the company internet
site. In 2012, Amazon bought Kiva Systems to automate its inventory-management business,
purchasing Whole Foods Market supermarket chain five years later in 2017
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5. List of Amazon products and services
Amazon distributes downloads and streaming of video, music, audiobook through its Amazon Prime
Video, Amazon Music, and Audible subsidiaries. Amazon also has a publishing arm, Amazon Publishing, a
film and television studio, Amazon Studios, and a cloud computing subsidiary, Amazon Web Services. It
produces consumer electronics including Kindle e-readers, Fire tablets, Fire TV, and Echo devices. In
addition, Amazon subsidiaries include Ring, Twitch.tv, Whole Foods Market, and IMDb. Amazon.com has a
number of products and services available, including:
• AmazonFresh
• Amazon Prime
• Amazon Web Services
• Alexa
• Appstore
• Amazon Drive
•
• Echo
• Kindle
• Fire tablets
• Fire TV
• Video
• Kindle Store
•
• Music
• Music Unlimited
• Amazon Digital Game Store
• Amazon Studios
• AmazonWireless
•
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7. With These 7 Strategies, Amazon
Will Dominate Any Market
1. Prime as the hub of the wheel
Amazon Prime was first framed as an incremental improvement in its value proposition, in the form of free
shipping. That has since evolved into the linchpin of the Amazon empire. Jeff Bezos claims that Prime has
over 100 million subscribers, making it the most successful loyalty program of all time. Amazon will only
magnify its use of Prime as a barrier to entry.
2. Fuel for small businesses
While Amazon's consumer business gets all the buzz, its foray into business-to-business is
equally disruptive. It is believed that Amazon aspires to dominate services like warehouse robotics,
logistics, infrastructure and cashless checkout.
For small businesses, Amazon is providing a novel offering with Launchpad, a service designed specifically
for startups. One would expect Amazon to offer more financing to new ventures which will augment various
e-commerce services.
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8. 3. Home delivery and supply chain logistics
Among the most surprising of its patents is the creation of an "airborne fulfilment centre" where products will
be delivered by drone from a blimp line contraption. Holy crap, George Jetson. Amazon will find ways to
implant technology into third-party logistics (3PL) and freight businesses
Amazon is already putting pressure on the supply chains of its competitors, setting expectations that
products be delivered within 48 hours. E-commerce providers are building networks in efforts to satisfy
coast-to-coast demand.
4. Artificial intelligence
Alexa offers unparalleled access to Amazon's ace by saying Hello Alexa : zero-click. Zero-click will change
shopping, through verbal commands.
5. Healthcare
Amazon appears to enter healthcare, perhaps beginning with a bold move into pharmacy services. With
pharmacy is an industry it could distribute quickly. It has also joined forces with Cardinal Health and other
distributors in an effort to extend reach in medical devices to hospitals and other
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9. 6. Geographic expansion
According to CITI Research, Europe has been the company's primary geographic expansion target with
international sales approaching 40 percent of volume. However, the company will grow in emerging markets
such as Asia and the Middle East. There are opportunities for providers to position as niche players in these
markets.
7. Acquisitions
Being acquired by Amazon would be a dream come true for many, and some will get their wish. The
company has dramatically increased acquisition activity, with 10 deals in 2017 including GameSparks and
Blink (home security). As its platform expands, Amazon will bolt on new businesses that can leverage its
backend.
Amazon is poised to become the most valuable company in the world. Others will be well-advised to create
differentiating strategies.
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10. 4 Key Areas to Outsource in Amazon
Business
1. Product Listing and Optimisation
The very first step after setting up your seller account is to list and catalog your products in compliance with the Amazon
guidelines. The more products that you are planning to sell, the more time consuming and complicated it will get to list them.
2. Product Photography Services
Having a great product and an amazing listing is just not enough to strike an impression on the buyers. You also need to
have detail-oriented, eye-catching product images to grab the attention and bring in more visitors to your page. All you need
is a well-equipped professional eCommerce Product Photographer and an image editor with an impeccable knowledge of
the marketplace guidelines for the image uploads that can deliver clear and detailed product images with the use of
advanced software to drive more sales.
3. Managing Sponsored Ads/ PPC
While Amazon has made it easy for us to create and run sponsored ads, it still requires some skills to run “good” ads. As an
eCommerce seller, you might not have the necessary knowledge on the marketing/advertising. Hence, it would be smart to
outsource it to an expert who has in-depth knowledge on how the keywords work and the ins and outs of the current trends
to execute a winning campaign. A PPC expert will help you target the right set of audiences with the right keywords and
increase your conversion at the lowest possible cost.
4. Customer Support Services
A good customer support service system is the ladder to success in any business. It applies to selling on Amazon, as well.
This plays a huge role in attracting new customers and retaining them. Answering customer calls and emails promptly and
tactfully is the key to maintaining a good account health .So Outsourcing customer support service to a well-trained
representative with good language skills and email etiquette will help you in the long run in building and boosting your brand
reputation.
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