Media Studies A2 Evaluation Question 1 Part 3

1. HOW I HAVE USED,
DEVELOPED OR CHALLENGED
CONVENTIONS IN MY WEBSITE
Evaluation Question 1 Part 3

2. Layout
• For the layout I liked the photo slideshow seen on the Korn website.
This is conventional of band websites as it shows off photographs
of the band as well as giving announcements
• I also noticed that a sidebar promoting music, merch and tours was
conventional of Post-Hardcore websites, as seen on the Pierce the
Veil website and so I included that in order to attract the target
audience to the music/album and merchandise
• It is conventional of websites for bands of the Post-Hardcore genre
to have some news on the homepage, as seen on the Neck Deep
website
• For my website I wanted to incorporate all these conventions in
order to attract my target audience as it is not only appealing to the
eye but it also matches the star image of the band

4. Images
• It is conventional of Post-Hardcore websites to have images of
the artists on the homepage and another subpage called
‘media’ or ‘photos’ etc
• It is conventional to include photos of the band either at a
photoshoot with their instruments, photos from their tour and
photos of them performing with their instruments on their
website, presenting them as organic rather than synthetic.
• This can be seen on Korn’s website, You Me At Six’s website
and Neck Deep’s website.

6. Font
• Simplistic fonts are conventional of Post-Hardcore
websites because scratchy fonts that are used on the
digipaks, although suiting the genre, is not practical for a
website as it is difficult to read
• Websites such as You Me At Six’s, Korn’s and Slipknot’s
use both ‘scratchy’ ‘rocky’ fonts for their band names and
then simplistic, easy to read fonts for the rest of the
website.
• I stuck to this convention as it is practical

8. Colours
• It is conventional of Post-Hardcore websites to have black
or dark backgrounds. This can be seen on Slipknot’s
website and Korn’s website.
• In this case, the dark colours reflect the star image of
rebelliousness, teenage angst and anti-authoritarianism.
• This attracts the target audience of the band as the
colours not only reflects the star image but also the genre
of the music.
• Dark colours are conventional of Post-Hardcore websites

10. Pages
• It is conventional of any band/artist website to have multiple
pages
• These include tour dates, contact forms, videos, music,
photograph, biography, news and store
• I stuck to this convention, but I challenged the convention of
having a news page by including news on the homepage rather
than having a separate page for it.
• I included a biography page, media subpages (music, videos,
photos), a contact page and a store page (with subpages
separating clothing, accessories, music and cart)
• This is conventional of Post-Hardcore websites
• This can also be seen on Korn’s website, Pierce the Veil’s
website and You Me At Six’s website

12. Merchandise
• It is conventional of Post-Hardcore websites to have a merch page on
their website
• However, it is conventional to have a merch store on a separate site –
this can be seen on Korn’s website and Slipknot’s website
• I challenged this convention and included the merch store as a part of
the main website.
• This allowed me to keep to the websites theme, thereby attracting the
target audience by reflecting the genre and the star image in the
colour and layout of the page
• Moreover, as for the merch itself, I created a vinyl record on the music
store and main store. I saw vinyl records on websites such as All Time
Low’s website and Neck Deep’s website. This allowed me to attract
the target audience as this is the sort of merch other Post-Hardcore
bands sell, along with the typical t-shirt, hoodies, dresses, wristbands
and posters, which I also included