Media eval

1. How did you attract/address your
audience?
Uses & Gratifications

2. Bulmer & Katz 1974
Personal Identity
• Many of the readers in my target audience will be able to identify
themselves to my magazine due to the article having touched upon
certain relatable topics that occur within the life of the artist and the
lives of the readers.
• For example, I feel as though the readers can relate to the lighter
topics such as the artists pets, family life etc.
• Another way my readers may identify themselves personally with my
magazine is that the model/artist on the cover and within the article
are of similar ages, this helps the reader relate to them.
• Also, the clothing style of my model/artist can help my readers relate
to her and also feel connected to her as they share a common
interest/style.

3. Bulmer & Katz 1974
Escape & Diversion
• Many readers may use my magazine in order to escape their
everyday lives and responsibilities as they read and learn more
about their idols etc.
• In order to attract them in the first place, I ensured that I used
colours, images, fonts and catchy headlines that would ensure the
target audience would want to buy it, therefore they are more likely
to use it as an escape and a diversion/distraction.

4. Bulmer & Katz 1974
Surviellance & Information
• As most readers like to become involved in their favourite singers
lives, keeping them up to date on the goings on of their lives attracts
the audience to buy the issues each month.
• Also, advertising the contents of the issue on the cover helps with
the sales and attraction of the audience, due to the fact that it
promises to provide the information on bands/artists that the fans
desparately want/would like to know about as soon as they can.

5. Bulmer & Katz 1974
Personal Relationship
• Due to the fact that my magazine provides the chance for readers to
create personal identity, they are also able to build and establish
relationships with other readers of my magazine.
• They can do this through their similarity of interests as they would all
attend the same types of concerts/gigs, meet and greet events etc.
• Also, social media sites allow those around the country/world to
interact, talk and build relationships as the may all follow the artist
on sites such as twitter, instagram etc. and also, this may allow
readers to establish didstnat relationships with the magazine
writes/editors.providers.publishers etc. and maybe even the artists
themselves.

6. Bulmer & Katz 1974
Interaction
• My magazine will have a website in order to encourage interactivity.
I would include polls and competitions as well as adding exclusive
material such as free downloads, early access to unreleased music
videos, sneak peeks of upcoming songs, a message board in order
for the consumers to not only interact with the magazine but also
with each other.
• I would do this in order for my audience to develop a sense of
ownership in order to develop and build a relationship with others.
This is extremely important within uses and gratifications.

7. Bulmer & Katz 1974
Interaction
• My magazine will have a website in order to encourage interactivity.
I would include polls and competitions as well as adding exclusive
material such as free downloads, early access to unreleased music
videos, sneak peeks of upcoming songs, a message board in order
for the consumers to not only interact with the magazine but also
with each other.
• I would do this in order for my audience to develop a sense of
ownership in order to develop and build a relationship with others.
This is extremely important within uses and gratifications.