2. The company is owned and managed by promoters having over 30 years of
experience in the field of dairy products
Sterling Agro currently markets its products under various brand names
(primarily Nova and A-One), each addressing different segments of the market
The company has a strong procurement network, extending to 150,000 Farmers
across 120 Chilling Centers
The company has an extensive pan India network of distributors and is also
exporting to 33 countries
Sterling Agro has a considerable presence both in the bulk and consumer
markets with a network of over 1,000 dealers/distributors and more than 18,000
retailers spread all over India
Introduction
3. Sterling is promoted by Mr. Kuldeep Saluja(Managing Director)
and Mr. Laxmi Narain Kesarwani(Chairman). The company was
launched in the year 1994.
Before starting its first plant in 1994, at Kundli (Haryana),
4. The company currently produces
Skimmed Milk Powder, Instant
Skimmed Milk Powder, Partially
Skimmed Milk Powder, Full Cream
Milk Powder, Instant Full Cream
milk powder Butter Milk Powder,
Instant Fat Filled powder Dairy
Creamers, Dairy Whitener, all kinds
of Blended Milk Powders, Ghee
(milk fat), White Butter, and Butter
5. Sterling currently has a capacity of 2.4 million liters per day
of milk, making it one of the largest players in the private
sector in India
Sterling mostly markets its products under the brand name
“Nova”, a well respected name in dairy products, in India
Capacity
6. Objective
The fundamental objective of every enterprise is to grow and serve a
larger consumer base better. Since our inception, all our strides have
been growth oriented.
We believe that one of the most important measures of our success is
profitability. Profits allow us to strengthen and enhance the dairy
products industry, to support the rural dairy farmers, to consolidate the
capital required for growth and to validate our beliefs and practices.
Our objective is to perpetually seek opportunities for growth so that we
can make unique and valuable contribution to the society and
environment
7. Mission
• To offer excellent high quality products, thereby fulfilling
customer expectations, with our superior quality and technical
expertise.
• Keep surpassing our own goals, keeping our values intact.
• Expand our business without putting a strain on our
environment and without compromising on our ethics.
• Learn from the past, appreciate the present, and work for the
future
