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Twinkle Baby Milk
What are we??
1
Human
Or,
Homo Sapiens
2
Let’s go back to our Origin
3
We all started our life as a Baby.
4
•
In order to
live a healthy
and better life
every child
needs
nutritious food
5
Milk
6
vitami
ns
Protei
n
Minera
l Lipid
7
8
From our birth our mother uses to
feed us her breast milk.
09But there are problems
Lactation failure
Some child leave breastfeeding before
they are 6 month
That’s why We
are here
Twinkle Baby Milk
10
Healthier food
 for
 better life .
About Twinkle
We believe in our product quality and service.
Our product will be available at all retail store
we know better about the need and want of our
customers
Our product line contains different prices product at affordable
rate
11
12Objectives:
We try to create a loyalty
employees for our customer to
satisfy them.
We provide quality product at
reasonable prices with good service
13
Current
market
situation
14Company Overview
Leading company in baby food market
It was founded 2007
Milk formulas have been devolved match the needs of
infant
Company aim to providing best quality milk to people of
bd
15
Market Description
Huge completion
Market consist different types milk formula
Company trying to develop formula at customer desired
price
Trying to cover all possible market
16
Product Review
Safe
Nutritious & digested
Source of energy with carbohydrates
Different pack size
All natural-no artificial
Calcium to build healthy bones
donatiotion
SWOT analysis
17
SWOT Analysis
Strengths
 A singular strategic position which mixes
powerful native brands.
 Sturdy internal growth and internal stress
on innovation.
 Serious stress on quality and advantage
of the merchandise.
Weakness
 Warehouse storage issues.
 Company is a smaller amount well-known.
 Unable to manage material costs.
Opportunity
 Smart name, well-known whole ends
up in customer’s loyalty.
 Increasing demand for additional offer.
 Will establish new joint ventures.
Threats
 Rivals doing additional vigorous.
advertisements and campaigns.
 Product rating not most popular by many
purchasers.
 So much fewer staffs than truly needed in
terms of tasks to be completed.
Marketing
strategy
19
Positioning
20
21
1)We don’t just provide milk.It’s more than that
2)It’s a total health care and nutritious product
specially made for the child.
3) We promote and suggest breastfeeding while
other company promotes bottle feeding
22
Pricing
23
For pricing we follow MPP
We considered the buying
capability of our target
customer
24Description Taka
Twinkle 1.(infant formula) 350gm 350
Twinkle1.(infant formula)400gm 460
Twinkle2.(infant formula)350gm 360
Twinkle2.(follow up formula)400gm 460
Twinkle2.(follow up formula)700gm 900
Twinkle3.(follow up formula)350gm 340
Distribution
25
26
1)In the mature market we’ve to face competitors and
substitute that’s why
We’ve chosen Corporate vertical marketing system
2)We are the manufacturer and we also control our
whole seller and retailer shops.
So that we can satisfy our customer with good service
and supply
Our distribution
system
Communication
strategy
Advertis
ing
Public
relation
Sales
promotion
Direct
marketin
g
marketing research
Feedback
Setting the price
Product line with various amount
Survay
Eco friendly paper pack instead
of plastic pack
Our actions
Twinkle baby milk products are promoted through
many Medias, mainly through Television
Commercials and Newspaper Advertisements.
We design effective programs for attracting and
serving the segments. These are the actions
Telivisions
commercials
. We provide attractive real-life example and focus on
the nutrients food elements. Our advertisements
targets, income to middle income group of people.
News paper
advertise
Twinkle Baby milk Powder is also advertised
through Newspapers mainly, “Prothom Alo,
KalerKantha, Bangladesh Protidin” etc
Promoting
products
We also do some advertisement in different Malls,
Shopping Centre to promote our products
Sampling
. For the target Customers so that our valuable
customers can get better idea about our
products.
Camping
. As our Product has a Good position in the market,
so we do camping in different schools, colleges to
introduce our product
Fielding
In some cases our company team goes to customers
door to door and gets feedback which helps to increase
production quality and food quality
Online
We provide toll free numbers on every package so
that customers can share their views freely.
Outlets
We provide colorful outlets, and posters in different
locations to advertise our products that can attract the
customers.
Conclusion
Twinkle is today Bangladesh largest infant food company with its mission to
provide healthier life style. The company uses & develops their strategy on a
regular basis which is a key success factor in Bangladeshi market. By using
valuable marketing tools, they create competitive advantage for themselves which
ultimately helps them to reach their market as well as company’s objectives. Their
continuous renovation helps to make them leader in market which leads profit as
well as customer satisfaction. Twinkle is installing new plants & importing latest
technologies to improve. Moreover, innovation is one of its greatest strengths so it
has a bright future in Bangladesh .
Twinkle baby milk
Healthier food for better life
Marketing presentation about Baby Milk
Marketing presentation about Baby Milk

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Marketing presentation about Baby Milk

  • 4. Let’s go back to our Origin 3
  • 5. We all started our life as a Baby. 4
  • 6. • In order to live a healthy and better life every child needs nutritious food 5
  • 9. 8 From our birth our mother uses to feed us her breast milk.
  • 10. 09But there are problems Lactation failure Some child leave breastfeeding before they are 6 month
  • 11. That’s why We are here Twinkle Baby Milk 10 Healthier food  for  better life .
  • 12. About Twinkle We believe in our product quality and service. Our product will be available at all retail store we know better about the need and want of our customers Our product line contains different prices product at affordable rate 11
  • 13. 12Objectives: We try to create a loyalty employees for our customer to satisfy them. We provide quality product at reasonable prices with good service
  • 15. 14Company Overview Leading company in baby food market It was founded 2007 Milk formulas have been devolved match the needs of infant Company aim to providing best quality milk to people of bd
  • 16. 15 Market Description Huge completion Market consist different types milk formula Company trying to develop formula at customer desired price Trying to cover all possible market
  • 17. 16 Product Review Safe Nutritious & digested Source of energy with carbohydrates Different pack size All natural-no artificial Calcium to build healthy bones donatiotion
  • 19. SWOT Analysis Strengths  A singular strategic position which mixes powerful native brands.  Sturdy internal growth and internal stress on innovation.  Serious stress on quality and advantage of the merchandise. Weakness  Warehouse storage issues.  Company is a smaller amount well-known.  Unable to manage material costs. Opportunity  Smart name, well-known whole ends up in customer’s loyalty.  Increasing demand for additional offer.  Will establish new joint ventures. Threats  Rivals doing additional vigorous. advertisements and campaigns.  Product rating not most popular by many purchasers.  So much fewer staffs than truly needed in terms of tasks to be completed.
  • 22. 21 1)We don’t just provide milk.It’s more than that 2)It’s a total health care and nutritious product specially made for the child. 3) We promote and suggest breastfeeding while other company promotes bottle feeding
  • 24. 23 For pricing we follow MPP We considered the buying capability of our target customer
  • 25. 24Description Taka Twinkle 1.(infant formula) 350gm 350 Twinkle1.(infant formula)400gm 460 Twinkle2.(infant formula)350gm 360 Twinkle2.(follow up formula)400gm 460 Twinkle2.(follow up formula)700gm 900 Twinkle3.(follow up formula)350gm 340
  • 27. 26 1)In the mature market we’ve to face competitors and substitute that’s why We’ve chosen Corporate vertical marketing system 2)We are the manufacturer and we also control our whole seller and retailer shops. So that we can satisfy our customer with good service and supply
  • 32. Feedback Setting the price Product line with various amount Survay Eco friendly paper pack instead of plastic pack
  • 34. Twinkle baby milk products are promoted through many Medias, mainly through Television Commercials and Newspaper Advertisements. We design effective programs for attracting and serving the segments. These are the actions
  • 35. Telivisions commercials . We provide attractive real-life example and focus on the nutrients food elements. Our advertisements targets, income to middle income group of people.
  • 36. News paper advertise Twinkle Baby milk Powder is also advertised through Newspapers mainly, “Prothom Alo, KalerKantha, Bangladesh Protidin” etc
  • 37. Promoting products We also do some advertisement in different Malls, Shopping Centre to promote our products
  • 38. Sampling . For the target Customers so that our valuable customers can get better idea about our products.
  • 39. Camping . As our Product has a Good position in the market, so we do camping in different schools, colleges to introduce our product
  • 40. Fielding In some cases our company team goes to customers door to door and gets feedback which helps to increase production quality and food quality
  • 41. Online We provide toll free numbers on every package so that customers can share their views freely.
  • 42. Outlets We provide colorful outlets, and posters in different locations to advertise our products that can attract the customers.
  • 43. Conclusion Twinkle is today Bangladesh largest infant food company with its mission to provide healthier life style. The company uses & develops their strategy on a regular basis which is a key success factor in Bangladeshi market. By using valuable marketing tools, they create competitive advantage for themselves which ultimately helps them to reach their market as well as company’s objectives. Their continuous renovation helps to make them leader in market which leads profit as well as customer satisfaction. Twinkle is installing new plants & importing latest technologies to improve. Moreover, innovation is one of its greatest strengths so it has a bright future in Bangladesh .
  • 44. Twinkle baby milk Healthier food for better life