Product Re Launch Candia Milk (Marketing Management) Noman Naseer

1. PRODUCT RE LAUNCH
CANDIA MILK
GROUP MEMBERS
Noman Naseer
Email : nomannaseer98@gmail.com
Facebook Page :Teacher.Speaker.Noman.Mughal

2. Haleeb Foods Pvt. Ltd. started its business in 1984 with a capital of Rs. 46 million old
names Chaudhry Dairies Ltd. The plant spreads over 37 acres of land which is situated at
62 kilometers from Lahore District Court, with a capacity to process 80,000 liters of milk
per day with a labor force of 150 workers. The production process started in 1985 with
UHT (Ultra High Treatment) liquid milk such as an initial product which became very
popular in no time.
MISSION:
Providing nutrition’s and hygienically processed food products to our customers at
competitive price. And enhancing our reputation for quality in all our operations
VISION:
We commit to making food safe and available, everywhere
Company Profile

3.  Product Failure
 Not Properly Targeted or Segmented Market
 Advertisement Failure
 Price Failure
 Packaging Failure
 Some Other Reasons
Reason For Failure

4. Market Segmentation
Target Market
We use undifferentiated target market
strategy because its milk for every one

5. Poter Generic Strategy

6.  Product & Quality
 Packaging
 Pricing
 Advertisement
 Target Market
Our Slogan
Inspiration for healthy life
Re Positionuing

7.  UHT Technology
 Competitive Price
 Quality, Healthy and Eco-Friendly
 Packaging
Point Of Difference

8.  Experience In Dairy Industry
 Integrity
 Co-operative Sprit
 Empowerment & Accountability
Core Competency

9.  Product
 Price
 Promotion
 Place
Marketing Strategy

10.  Product Description
 Product Quality
 Branding and Packaging
 Storage Instruction
 Core Benefit
Product

11.  Pricing
 Psychological Pricing
 Allowances
Price

12.  Print Media
 Electronic Media
 Social Media
 Sales Promotion through in-store Activities
Promotion

13.  Intensive Distribution
Place

14.  Distribution Channels
Place

15. Conclusion

16. Thanks