3. For The Company
Educating how to identify and hire people with partnering competencies and
how to increase own people’s partnering capabilities
Strengthening and motivating skill of key people
Ensuring organization’s structure is aligned with its partnering philosophy and
its partnering processes
Considering al partners as equally valuable
Giving equal access to, and openly share, information and knowledge
Providing equal opportunities to partners
4. For Sales and Marketing Trainee
Stating Mission, Vision and Statement to marketing partners
Can use Quick One Minute Partner Relationship Management Assessment
Shouldn’t Should
Inefficient channelling of
information
Open discussion and
periodic feedback
Low on trust with others Creating trust through
credible actions and words
Maintaining the status quo
and resisting change
Welcoming change
Always relying on past
history for decision-making
and proposing
Accept new methodologies
like doing periodic surveys