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BEFORE STRATEGIZING 
Preconditions to Know: 
1. Strengths and weakness of competition 
2. Environmental, technological, legal and economic 
issues – current as well as future 
3. Resources available 
4. Integration of OM strategy with company strategy 
5. Product lifecycle
10 STRATEGIC DECISIONS OF O.M. 
Goods & Service 
Design 
Layout Design 
Process and 
Capacity Design 
HR & Job Design 
Location Selection 
Supply Chain 
Management: 
Cost vs. Service 
Inventory 
Production 
Schedule 
Quality 
Delivery 
Speed & 
Reliability
Successful designs come 
down to these basic 
principles: 
• translate customers' wants and 
needs 
• develop new products and 
services 
• formulate quality goals 
• formulate cost targets 
• construct and test prototypes
P R O D U C T D E S I G N 
What is needed? 
How will we produce 
what is needed? 
S E R V I C E D E S I G N 
What is needed? 
How will we 
provide that 
service? 
Concept 
Manufacturing 
Testing 
Product Launch 
Organizing 
Planning 
People 
Communications
LAYOUT, PROCESS AND 
CAPACITY DESIGN 
The way a facility is arranged 
in order to maximize 
processes that are efficient 
and effective 
The way goods or services are 
made or provided 
How well a system can be 
adjusted to meet changes in 
processing requirements
Quality of 
work life 
Talent and 
skills of 
employees 
Cost of 
employees 
and benefits
Determining 
country, region, 
or site 
alternatives. 
Where should 
we be located?
LOCATION SELECTION 
P R O D U C T S S E R V I C E S 
Traffic patterns 
Proximity to markets 
Location of competitors 
Availability of 
energy and water 
Proximity to raw 
materials 
Transportation 
cost 
Cost-profit-volume Analysis 
Center of Gravity Method 
Factor Rating
SUPPLY CHAIN MANAGEMENT DECISIONS 
C O S T 
Low cost 
Q U A L I T Y 
High quality 
products
SUPPLY CHAIN MANAGEMENT DECISIONS 
C O S T 
Low cost 
S E R V I C E 
High quality service
SUPPLY CHAIN MANAGEMENT DECISIONS 
Inventory Management 
• Stock and storage of goods 
• Track existing inventory 
• Know what quantity will be needed 
• Know when quantity will be needed 
• Know how much items will cost
TYPES OF INVENTORY MANAGEMENT 
Perpetual 
Continual updating of 
inventory with every 
sale. Products have 
barcodes. Alerts 
when amounts are 
low. 
Periodic 
Periodic and manual 
updating of inventory. 
What you had minus 
What you sold=What 
you have left
SUPPLY CHAIN MANAGEMENT DECISIONS 
Production Schedule 
• Efficient and feasible schedule of 
production 
• Demands of facility and resources 
must be determined
SUPPLY CHAIN MANAGEMENT DECISIONS 
D E L I V E R Y S P E E D D E L I V E R Y R E L I A B I L I T Y 
If you say you can 
be reliable, can 
you really? 
Delivering quickly or 
providing high 
quality
HIGH RETURN ON INVESTMENT THROUGH 
OPERATIONS 
1. High product quality (relatively) 
2. High capacity utilization 
3. High operating efficiency (employee 
productivity) 
4. Low investment intensity (amount of capital to 
produce $1 of sales) 
5. Low direct cost per unit (relatively)
RECAP: TO KNOW 
1. Strengths and weakness of competition 
2. Environmental, technological, legal and economic issues – current as 
well as future 
3. Resources available 
4. Integration of OM strategy with company strategy 
5. Product lifecycle
RECAP: 10 O.M. DECISIONS 
• Goods & Service Design 
• Layout Design 
• Process and Capacity Design 
• HR & Job Design 
• Location Selection 
• Supply Chain Management: 
 Cost vs. Service 
 Quality 
 Inventory 
 Production Schedule 
 Delivery 
 Speed & Reliability
END

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Op Man1

  • 1.
  • 2. BEFORE STRATEGIZING Preconditions to Know: 1. Strengths and weakness of competition 2. Environmental, technological, legal and economic issues – current as well as future 3. Resources available 4. Integration of OM strategy with company strategy 5. Product lifecycle
  • 3. 10 STRATEGIC DECISIONS OF O.M. Goods & Service Design Layout Design Process and Capacity Design HR & Job Design Location Selection Supply Chain Management: Cost vs. Service Inventory Production Schedule Quality Delivery Speed & Reliability
  • 4. Successful designs come down to these basic principles: • translate customers' wants and needs • develop new products and services • formulate quality goals • formulate cost targets • construct and test prototypes
  • 5. P R O D U C T D E S I G N What is needed? How will we produce what is needed? S E R V I C E D E S I G N What is needed? How will we provide that service? Concept Manufacturing Testing Product Launch Organizing Planning People Communications
  • 6. LAYOUT, PROCESS AND CAPACITY DESIGN The way a facility is arranged in order to maximize processes that are efficient and effective The way goods or services are made or provided How well a system can be adjusted to meet changes in processing requirements
  • 7. Quality of work life Talent and skills of employees Cost of employees and benefits
  • 8. Determining country, region, or site alternatives. Where should we be located?
  • 9. LOCATION SELECTION P R O D U C T S S E R V I C E S Traffic patterns Proximity to markets Location of competitors Availability of energy and water Proximity to raw materials Transportation cost Cost-profit-volume Analysis Center of Gravity Method Factor Rating
  • 10. SUPPLY CHAIN MANAGEMENT DECISIONS C O S T Low cost Q U A L I T Y High quality products
  • 11. SUPPLY CHAIN MANAGEMENT DECISIONS C O S T Low cost S E R V I C E High quality service
  • 12. SUPPLY CHAIN MANAGEMENT DECISIONS Inventory Management • Stock and storage of goods • Track existing inventory • Know what quantity will be needed • Know when quantity will be needed • Know how much items will cost
  • 13. TYPES OF INVENTORY MANAGEMENT Perpetual Continual updating of inventory with every sale. Products have barcodes. Alerts when amounts are low. Periodic Periodic and manual updating of inventory. What you had minus What you sold=What you have left
  • 14. SUPPLY CHAIN MANAGEMENT DECISIONS Production Schedule • Efficient and feasible schedule of production • Demands of facility and resources must be determined
  • 15. SUPPLY CHAIN MANAGEMENT DECISIONS D E L I V E R Y S P E E D D E L I V E R Y R E L I A B I L I T Y If you say you can be reliable, can you really? Delivering quickly or providing high quality
  • 16. HIGH RETURN ON INVESTMENT THROUGH OPERATIONS 1. High product quality (relatively) 2. High capacity utilization 3. High operating efficiency (employee productivity) 4. Low investment intensity (amount of capital to produce $1 of sales) 5. Low direct cost per unit (relatively)
  • 17. RECAP: TO KNOW 1. Strengths and weakness of competition 2. Environmental, technological, legal and economic issues – current as well as future 3. Resources available 4. Integration of OM strategy with company strategy 5. Product lifecycle
  • 18. RECAP: 10 O.M. DECISIONS • Goods & Service Design • Layout Design • Process and Capacity Design • HR & Job Design • Location Selection • Supply Chain Management:  Cost vs. Service  Quality  Inventory  Production Schedule  Delivery  Speed & Reliability
  • 19. END