1. Joseph A. Vidmar
Principal @ The Vidmar Group
Consulting
440-554-8572
jvidmar@sbcglobal.net
http://www.linkedin.com/in/jvidmar
Accomplished Market Development / Competitive Intelligence professional with diverse
experience in customer-centric “value based” Market Segmentation and Development,
Competitive Intelligence, Product Marketing, Strategic Planning, and Project Management.
MY VALUE PROPOSITION
Strong track record of identifying and developing “sales tools” and “new market opportunities” to grow
revenues and profits $$$$
Proven market analysis methodology and disciplines to grow revenues
Provide Sales / Channel with key actionable knowledge when selling against competitors
Further define your “Value Proposition” relative to specific market and competitive
landscape
Develop sales training program with proven success to increase revenues and grow
incremental business
Identify alternative or ancillary market space opportunities based on value proposition
and competitive landscape analysis process
 Created and developed a company-wide Competitive Intelligence process for a Fortune 250 global
company, providing sales tools for competitive conversion, gap-analysis for the multi Business Units
product strategies and value-based pricing, as well as insight to Management on competitor’s “strategic
intent”. Filled a critical need in helping Sales and Business Units (Safety, PLC, Process, HMI, Motion
Control, Drives) develop strategic plans and product roadmaps. Both local and global market share
increased substantially during this period
 Major contributor in assisting global Sales in competitive conversion, gaining market share of at least
$15M per year in revenues, totaling over $160M in revenues over the program’s lifespan.
 Identified / Initiated and led the development of a global sales competitive-conversion “legacy
conversion” program, creating tools, and identifying and partnering with key third party companies. This
program is currently generating $7M per year with a potential of $100M /year of incremental global
revenues within 5 years from competitive legacy accounts.
 Recently provided consulting insight on new market opportunities and pricing assessments on a new U.S.
product line for a large global Asian conglomerate.

2.  Currently created and managing a focused market segment sales campaign for a U.S. small business.
Provide Competitive Landscape / Market Segment Analysis to enable increased success of your
company’s product(s) strategy and revenue / profit targets
 Value-based marketing methodology disciplines to identify specific market segments and
their competitive landscape. This analysis is invaluable relative to new product priority
planning as well as strategic developments
 Identify new or ancillary market segments to grow the business
 Technology Assessment / Disruptive technologies to maintain healthy growth
 Product Pricing Optimization & Value Proposition Assessment
 Strategic Analysis / Competitor strategic direction for strong future growth
 Market Research
 Recently developed a value-based pricing/positioning model for new product portfolio targeted at the
China / India market space that will help optimize revenue / margin that is now being implemented on a
global basis
 Recently identified potential acquisition candidates for a Fortune 500 company
 Recently provided insight and actionable intelligence on the global competitive landscape for a Fortune
250 company
Project Management
 Project Manager for engineered hardware/software solutions for customers in the Automotive, Metals,
Textiles, and Food & Beverage industry sectors. Supervised a staff of 7 senior engineers.
 Project managed multiple engineered customer projects in excess of $2.5M annually with a staff of 5-10
senior engineers, while also supervising a growing staff of 7 project engineers. Projects were delivered on
schedule and within projected costs.
 Directed Proposal activities for customer “engineered projects” in excess of $10M/year, and winning
business in excess of 2.5M.
 Recently helped a small business owner establish a manufacturing partnership in China by providing the
guidelines and procedures
Product Marketing Management
Provide all the marketing disciplines necessary for a successful product line(s) life cycle, including
strategic product portfolio planning, new product development, and end-of-cycle legacy migration
management
 Managed “high tech” product portfolio (PLC) and “next generation” product development with a staff of
five. Defined market requirements, marketing collateral/advertising, pricing and forecasting for a $200M
product family. Increased market share 8% over the time period, taking a North America leadership
position.

3.  Instrumental in creating a next-generation industry “game changer” product platform including joint
developments and marketing partnerships with key companies, driving synergies to serve in a new market
space.
 Product Manager of multiple product platform developments. Identified and created the initial process of
a “value-based” premium pricing model for a next generation product platform that provided improved
margins.
 Recently developed the value propositions for a multi-product portfolio at a Fortune 100 company that
was utilized in a web-based customer selection tool process.
CLIENT LIST
ABB
Alamarra
Bizcom International
Boston Consulting
Connectors Unlimited
Deepwood Industries
Freedonia Group
Fuji Electric Corporation
GrowthPoint
GuidePoint Global
Kimberly Clark
NOARK
Parker Hannifin
Penton Publishing
PowerGen Systems
Radix
Red Chalk Group
Rockwell Automation
Shell Oil
St. Joseph Vineyard