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Consumo de Mídias Digitais
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Ana Brambilla
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Middleman, on demand e negócios inspirados por hábitos de consumo. anabrambilla@gmail.com
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Consumo de Mídias Digitais
1.
Digital Media Business - *ON-DEMAND* *Media Consumption* *Middlemen*
2.
DIGITAL MEDIA BUSINESS Product Service UTILITY Content Service CREATIVITY Cherie
Wu
3.
DIGITAL MEDIA BUSINESS Product Service UTILITY Content Service CREATIVITY
4.
ENTERTAINMENT NEWS
5.
TIMING
6.
CATALOG EVERGREEN
7.
8.
IDENTITY
9.
STYLE EDITORIAL ORIENTATION
10.
EXPERIENCE
11.
12.
13.
ALONE / PRIVATE
LIFE EVENTS
14.
MOTIVATIONS
15.
LEISURE NEED
16.
WAYS OF CONSUME
17.
ON DEMAND COMMUNITY
18.
19.
SOCIAL = FUN?
20.
21.
22.
23.
24.
But it’s not
just about ideas. It’s about MONEY
25.
SUBSCRIPTION MEMBERSHIP
26.
27.
28.
29.
30.
So… when we
talk about ENGAGEMENT, what EXACTLY do we want?
31.
The Middlemen Marina Krakovsky
32.
The Middlemen The professional
who connects buyers & sellers.
33.
If technology gets
people close together… … can be this the era of the END of middlemen? DIY C2C
34.
??
35.
MORE INFORMATION MORE INFORMATION MORE
INFORMATION MORE INFORMATION MORE INFORMATION MAKE GOOD DECISIONS TIME ATTENTION
36.
We need someone
to... CLEAN the NOISE TRUST Reduce the UNCERTAINTY Increase the ACCURACY
37.
Middlemen are REPUTATION Improve CONNECTIONS WIN-WIN deals
38.
COMPETENCE WARMTH PET PARTNER PREDATORPARASITE
39.
He/she helps to
do... a DECENT job an EXCELLENT job or even to become a job POSSIBLE!
40.
41.
42.
43.
44.
45.
https://www.youtube.com/watch?v=SL6Toyh_fpM https://www.youtube.com/watch?v=RNax8OovP-E https://www.youtube.com/watch?v=h6ZFPIbaxj4 https://www.youtube.com/watch?v=wvRTbJeLGJQ https://www.youtube.com/watch?v=Iz1zGsTt5y0 https://www.youtube.com/watch?v=AAVa7KDIPFQ
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