Aula ministrada em 2019/1 anabrambilla@gmail.com

1. Webcelebrities
Ana Brambilla
2019

3. Social Identity Theory
US (in group)
THEM (out group)
Identity
as...
… a
continuum.

4. Erving Goffman (1922 - 1982)
Self as PERFORMER
Self as CHARACTER
“… individuals need to present
themselves as acceptable
persons to others. They are
strategic in their impression
formation.”

8. The more real something
seems to be, the better!
… even if it’s all about a
theatrical version of any real
life.

11. “(...) elites can serve, in some way, to approach
everyone. (...) Elite people are available to be a
general identification object and have their own
relevance. Thus, in a elite centered
communication system, we don’t consider the
hypothesis of vulgar people represented by
themselves.”
Galtung & Ruge, 1973

12. AUTHOR-NARRATOR-PROTAGONIST
I

18. Ordinary
Person
TALENT Celebrity
Celebrity
Everydayness
Exoticism
Talent
Ordinary
Person
Exclusivity

19. Kinoshita Yuka

20. Let’s practicing !

21. To:
Sarah

22. To:
Noor

23. To:
Zeinab More here.

24. To:
Lubna

25. To:
Rami Or here.

26. To:
Omar

27. There is an obsession for an epidermal level of the truth, by the real thing (Umberto Eco)
REALITY?
FICTION?
NON-FICTION!
It highlights everything which is trivial, banal in any life.

28. “When you see the other
without clothes, you
realise that he/she
extremely looks like you.”
Jorge Fernández Díaz

30. Deindeviduation Effects Theory:
“... when people are ‘visually anonymous’,
their personal identities become less
important and social identities become
salient.”
COMPARISON
SELF-AWARENESS
SELF-PERCEPTION
Possible Selves:
The ‘ideal self‐regulatory system’
focuses on the absence or
presence of positive and negative
outcomes.
Expected Self
Hoped-for Self
Feared Self

31. Num mundo onde tudo é LÍQUIDO...
Somos assediados pela falta de autoevidência que afeta
a realidade altamente midiatizada e espetacularizada de
nossos dias, os sujeitos contemporâneos sentem a
pressão cotidiana da obsolescência de tudo o que existe.
Inclusive e muito especialmente, a fragilidade do próprio
eu. Depois de haver desaparecido a noção de identidade,
que já não pode manter a ilusão de ser fixa e estável, a
subjetividade contemporânea ouviu o enfraquecer de
quase todos os pilares que costumavam sustentá-la.