Aula ministrada em 2019/1 sob o amparo da pesquisa de Paula Sibilia e Manuel Castells.

1. Privacy and
Self-Communication
in the Digital Era
Ana Brambilla
February/2019

2. Mass Self-Communication
● Content is self-generated
● Message is self-directed in emission
● Self-selected in reception
Manuel Castells. Power
Communication, 2009

3. Fragmented
EMOTIONALS
Political
System
Failure
Ephemerals Public Spaces
SOCIABILITY

4. “The police is behind of the Art Museum”
What do you need to
know about the protest
What to do if you are
arrested in the protest

5. “Around the
world, most blogs
are personal in
nature.”
GLOCAL

6. We don’t watch the Internet as we watch
television. We live in and with the
Internet.
AUDIENCE?
audition
LISTEN
INDIVIDUALIZED
CUSTOMIZED

7. Why we post
University College London, 2016
“... the transformation of
people into a measurable
audience tend to subordinate
cultural innovation or
entertainment pleasure to
commercial consumerism.”
Manuel Castells

9. Cyber-self, a DISEMBODIED experience
by Sherry Turkle
(1995)

10. … cyberspace provides
opportunities for individuals to
play with identity, constructing
NEW SELVIES through social
interaction.
Unitas
Multiplex
(Edgar Morin)

11. DEEP FAKES

12. Self-emancipation
MASScommunication

13. MASS Communication
Modernity
Utilitarian Rationality
Suppression of Subjectivities
Digital Communication
Postmodernity
Rising of Autonomy
Emergence of affections

14. Lacan
Theory of the Mirror
Talking about mirror...

15. THE SELF-SERVICE OF LIFE
The personalization of everyday life facts
works decreasing the coercion and
increasing the particular choices; less
austerity and more desire, less repression
and more comprehension.
(by Charles & Lipovetsky, 2006)
The other side

16. “Passions play an important role in the
contemporary theatricality (...). We cannot
understand anything about political, advertising,
about the simple social life neither about the media
business if we don’t recognize the importance of
affections. (...) It’s a special component of
contemporary living together. So, it’s scientifical
pertinent add [the affections] in the analyses we
can to do about social life.”
by Michel Maffesoli
Everyday life is
done with
residues

22. Business
Advantage
Business Model:
Google x Apple
Social
Causes
Snowden’s
antecedents
PRIVACY
X
SECURITY
Domestic
x
Foreign Customers
Human’s
Rights
violation
IV & V
Amendment
Backdoor building
Neutral
Technology
Doors opening to
good and bad boys
Privatizing value,
socializing cost
iOS 9 erasing data after 10
attempts
All Writs Act of 1789
Precedent
MORAL
OBLIGATION