Theory of Hypermedia: Cultural and Technological Balance
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Teoria da Hypermídia, com base no livro Hipermediaciones, de Carlos Scolari. Aula ministrada em 2019/1.
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Theory of Hypermedia: Cultural and Technological Balance
- 1. Theory of Hypermedia Ana Brambilla, January/2019
- 3. HIERARCHY >> Power AUTHONOMY TIME & SPACE PERCEPTION SOCIAL VALUES COMMERCIAL VALUES
- 4. T I M E
- 7. S P A C E
- 11. SEGMENTATION
- 13. PUBLIC X PRIVACY
- 14. Mass Media: bringing the public to the private sphere Social Values
- 15. Hypermedia: carrying the private to the public sphere Social Values
- 16. I post, therefore... … I am!
- 17. TRUTH
- 18. What about the TRUTH? (Bio)logic of the web: organic, looking for a cultural and a technological balance. “In the moment when we access the web, we accept some rules and limits.” SELF-ORGANIZED (C. Scolari, 2008)
- 19. Hypermedia: Reframed place from where emerge news (and hybrids) communication models. Networked processes of exchange, production and symbolic consumption, with many actors, means and languages.
- 20. MORE communication SHORT messages real time Less text fragmentation anxiety co l s new agreements
- 22. Flow of Media Message DISTRIBUTION SPREAD Mass Media Hypermedia
- 23. People play a crucial role in the spread of information, according their judgment, interest and action!
- 25. Bert is Evil
- 26. INSTABILITY
- 30. NEW ECONOMY
- 31. What money doesn’t buy Traditional Communication Digital Communication You ARE if you HAVE You ARE if you SHARE
- 35. Why people pay $4 for a snack bag and don’t pay $1 for an app? ANCHORING LOSS OF TANGIBILITY
- 36. But isn’t streaming a successful media model? They don’t sell musics; they sell a service.