Aula ministrada em 2019/1. anabrambilla@gmail.com

1. New Media, New Lifestyles
Ana Brambilla
Spring 2019

2. Digital Networks: shaping our lives and
being shaped by them.
Social changes are
so drastic as
techno-economical
changes.
Technological
Paradigm
Attributes

3. Information Economy
Globalization
Products
Productivity
Trades

4. Work
Skills Jobs
Assurances Authonomy

5. Deinstitutionalization

6. Frustration

7. No Control

8. Ephemeral

9. Uncertainty

10. Back to the 80s

12. Winner
Loser
What has changed in these stereotypes?

13. What about the Communication?
We don’t see the reality as well as it is, but how our languages allow.
Our languages are our media.
Our media are our metaphors.
Our metaphors create the content of our culture.
Reality = Symbolic
Representation??

14. How has it
been
evolutioning?
1964

15. What about the Communication?
“... in urban societies, the media
consumption is the second main
activity, just after the job.”
“We live with the media, through the
media. (...)
The most of our symbolic stimulus come
from the media.”
What are the new cultural attributes which emerge from the digital communication?