Fundamental Market Changes and new
Opportunities! ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard

Recession views Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in human history - the point where we need to reset, the point where it’s clear that the industrial economy has finally run out of gas” • “The web is finally creating a global infrastructure for collaboration (which also leads to disruption and confusion)” Source: PaidContent.org

2009: the giant Dip -
2010: Recovery?

Where is the growth? Mobile
Video Internet

Accelerated by the Recession

Change points

The Mobile Use ‘Consumption’ of
Digital Goods is the #1 Growth Story of the next Decade

Business Marketing & Social Not
Social Advertising Content & Media Communication Education Politics 9

Social Business...Trust Osmosis s t
Tru ru st T

Connected people ‘consume’ differently

Trust Trends
................
Source: DDB

The opportunity is to earn
Trust, now

Trust leads to Influence which
leads to Revenues

The new Marketing Paradigm

The Fundamental Shift: Closed to
Open Business Energy Education Media & Content Telecommunication

Open is tough! The Desire
for control is ingrained in our genes, our lives, our education Open can mean out of control & chaotic Openness may create more risk. Open may feel unsafe. The Degree of Openness and your Revenue Growth Rate will be directly related

Social Media is CRM

Revenue Expect radical habit changes
when the technologies actually work perfectly

Planned... or
just lucky?

Emerging new Behaviors will result
in very powerful new Revenue Streams Source: Slideshare

New values & new roles...outside
of the core

The Redefinition of ‘Telecom’ Experience
Platform Content Pipe Service Pipe Data Pipe

New $$$ sources Attention Kernels
Digital Breadcrumbs Click-Trails

Lubricate the
digital
economy!

The 2-sided TeleMedia Model -
starting with Digital Music Content Content Owners & Users (fka Creators Consumers)

Thanks for listening! ★ email
me at gerd@mediafuturist.com ★ twitter.com/gleonhard ★ facebook: gleonhard ★ more presentations at www.mediafuturist.com