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Fundamental Market Changes and
      new Opportunities!




      ‣ Futurist
      ‣ Strategist
      ‣ Author & Blogger
 ...
Recession views
Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in
  human history - ...
2009: the giant Dip - 2010: Recovery?
Where is the growth?
                       Mobile      Video
                             Internet
Accelerated by the Recession
Change points
The Mobile     Use
‘Consumption’ of
Digital Goods is the
#1 Growth Story of
the next Decade
Business
                   Marketing &

Social
    Not Social     Advertising
                 Content & Media
          ...
Social Business...Trust Osmosis
            s t
         Tru

                           ru st
                          T
Connected people ‘consume’ differently
Trust Trends

               ................




                         Source: DDB
The opportunity is to earn Trust, now
Trust leads to Influence which leads to Revenues
The new Marketing Paradigm
The Fundamental Shift: Closed to Open



   Business      Energy
  Education  Media & Content
          Telecommunication
Open is tough!
        The Desire for control is ingrained in
         our genes, our lives, our education
          Open ...
Social Media is CRM
Revenue
Expect radical habit changes when the
technologies actually work perfectly
Planned... or
just lucky?
Emerging new Behaviors will result in
very powerful new Revenue Streams




                           Source: Slideshare
New values & new roles...outside of the core
The Redefinition of ‘Telecom’

Experience Platform
       Content Pipe

        Service Pipe

           Data
           P...
New $$$ sources


 Attention Kernels
Digital Breadcrumbs
     Click-Trails
Lubricate the
   digital
 economy!
The 2-sided TeleMedia Model
            - starting with Digital Music




Content                                     Cont...
Thanks for listening!

★ email me at gerd@mediafuturist.com
★ twitter.com/gleonhard
★ facebook: gleonhard
★ more presentat...
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
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Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)

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PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com

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Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)

  1. Fundamental Market Changes and new Opportunities! ‣ Futurist ‣ Strategist ‣ Author & Blogger www.mediafuturist.com twitter.com/gleonhard
  2. Recession views Donald Tapscott (Wikinomics) • “The current recession is a crucial punctuation point in human history - the point where we need to reset, the point where it’s clear that the industrial economy has finally run out of gas” • “The web is finally creating a global infrastructure for collaboration (which also leads to disruption and confusion)” Source: PaidContent.org
  3. 2009: the giant Dip - 2010: Recovery?
  4. Where is the growth? Mobile Video Internet
  5. Accelerated by the Recession
  6. Change points
  7. The Mobile Use ‘Consumption’ of Digital Goods is the #1 Growth Story of the next Decade
  8. Business Marketing & Social Not Social Advertising Content & Media Communication Education Politics 9
  9. Social Business...Trust Osmosis s t Tru ru st T
  10. Connected people ‘consume’ differently
  11. Trust Trends ................ Source: DDB
  12. The opportunity is to earn Trust, now
  13. Trust leads to Influence which leads to Revenues
  14. The new Marketing Paradigm
  15. The Fundamental Shift: Closed to Open Business Energy Education Media & Content Telecommunication
  16. Open is tough! The Desire for control is ingrained in our genes, our lives, our education Open can mean out of control & chaotic Openness may create more risk. Open may feel unsafe. The Degree of Openness and your Revenue Growth Rate will be directly related
  17. Social Media is CRM
  18. Revenue Expect radical habit changes when the technologies actually work perfectly
  19. Planned... or just lucky?
  20. Emerging new Behaviors will result in very powerful new Revenue Streams Source: Slideshare
  21. New values & new roles...outside of the core
  22. The Redefinition of ‘Telecom’ Experience Platform Content Pipe Service Pipe Data Pipe
  23. New $$$ sources Attention Kernels Digital Breadcrumbs Click-Trails
  24. Lubricate the digital economy!
  25. The 2-sided TeleMedia Model - starting with Digital Music Content Content Owners & Users (fka Creators Consumers)
  26. Thanks for listening! ★ email me at gerd@mediafuturist.com ★ twitter.com/gleonhard ★ facebook: gleonhard ★ more presentations at www.mediafuturist.com

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