The document discusses several digital trends for 2020 including big data, humanless technologies, sharing economy, and zero design. Big data will come from various digital platforms and sources and have high volume, velocity, and variety. This will allow for deeper consumer segmentation and more personalized experiences for brands. Technologies like 3D printing and AI will continue advancing and impact industries. The sharing economy enabled by technologies like cryptocurrency will see rising popularity of micro-entrepreneurship. Finally, concerns over the environment will drive demands for innovations focused on zero waste, emissions, and defects to build a more sustainable society.

1. WELCOME 2020
ส่อง โอกาส สร้าง อนาคต
20/07/2016

2. AGENDA
BIG DATA
HUMANLESS
SHARING ECONOMY
ZERO DESIGN
THE RISE OF DIGITAL NATIVE

3. THE RISE
OF
DIGITAL
NATIVE

4. Digital natives will continue to grow their presence in the workforce, bringing
different ideas and mind-sets.

5. Digital natives were all born after 1980
When social digital technologies became widely used
They all have access to networked digital technologies
They have the skills to use these

6. Digitally Born
9-17 years old
The real digital natives who were
born into the digital world
Evolving Digizen
18-24 years old
And the ones who have been
growing up in the digital world

7. Digitally Born
“The first time that
I knew the internet
it was when I was in
kindergarten school”
9-17 years old
The real digital natives who were
born into the digital world

8. Digitally Born
FEELING DIGITAL
DIGITAL ONLY WHEN AVAILABLE
“WHAT MY FRIENDS HAVE IS WHAT I HAVE”
THE WORLD OF MULTI SCREENS

9. DIGITAL ONLY
WHEN AVAILABLE

10. Digitally Born
DIGITAL ONLY WHEN AVAILABLE
“Digitally Born” stay connected
online are limited to their school-kid
responsibilities and family,
Digital moments are coming
across only when available.

11. FEELING DIGITAL

12. FEELING DIGITAL
Connecting fun free
are key to getting their lives surrounded by the digital world.
Kids learn better when they pay full attention to things
they want to remember.

13. “WHAT MY FRIENDS
HAVE IS WHAT I
HAVE”

14. Social spaces(online) and their spaces (off-
online) are depend on their own groups of
friends.
Whether social network, gadget, application or
game, it always involves the ability to connect
with their friends.
“WHAT MY FRIENDS HAVE IS WHAT I HAVE”

15. THE WORLD OF
MULTI SCREENS

16. “Digitally Born” have many options to choose on what they want to watch or
what they do not want to watch given being born to more than just the TV
screen.
Online or off-line, only attractive content is king!
THE WORLD OF MULTI SCREENS

17. Evolving Digizen
18-24 years old
And the ones who have been
growing up in the digital world
“ I can’t live my day without digital ”

18. THE MOBILE WORLD
THEY ALWAYS ON
EXPLORING DIGITAL
THE INDIVIDUALISTIC ONLINERS
WINDOW OF PURCHASE
INSTANTANEOUS
Evolving Digizen

19. THEY ALWAYS ON

20. As young adults are more grown up and
have less limitation in accessing the
internet compared to the “Digitally Born”,
They spend a large amount of time using
digital technology
THEY ALWAYS ON
They are young adults
They feel as comfortable in online spaces as they do in offline spaces
They are digitally connected all day long and that is because they are
attached to it too!

21. THE MOBILE
WORLD

22. Mobile gadgets, whether smartphones or tablets,
are an integral part of their lives.
THE MOBILE WORLD

23. EXPLORING DIGITAL

24. The key to living their days in the digital world.
They just growing into Adult hood.
They are The explorer, looking for the new experience.
The explorer often looking for new things.
And often be the first to try out new brand and idea.
Exploring Socializing Entertaining
EXPLORING DIGITAL

25. THE
INDIVIDUALISTIC
ONLINERS

26. The “Evolving Digizen” tends to value
their individuality;
They use digital technologies to express
themselves and relate to others by using sites
such as Facebook, Twitter and Instargram
THE INDIVIDUALISTIC ONLINERS
Therefore, digital activities have to
be adaptive to their own style and
let them be themselves.

27. WINDOW OF PURCHASE

28. Starting to shop online, Love to shopping online
Takes shopping seriously and
spends a lot of online time
researching
Checking out what celebrities are
wearing and then imagining how
they would look in similar outfits
WINDOW OF PURCHASE
More information

29. INSTANTANEOUS

30. Used to giving and receiving information immediately
They use information as something to be downloaded and
changed to fit their needs
INSTANTANEOUS

31. TREND 2020

32. BIG DATA

33. AGENDA
- WHERE BIG DATA COME FROM ?
- WHAT IS BIG DATA ?
- EFFECT OF BIG DATA
- PREDICTION

34. BIG DATA COME FROM ?
SOURCE : @WEARESG

35. SO, BIG DATA IS
A LOT OF INFORMATION ON
DIGITAL PLATFORM
3V
HIGH-VOLUME
HIGH-VELOCITY
HIGH-VARIETY

36. WHAT ARE 3V?
VOLUME
VELOCITY
VARIETY
Need for real-time processing of data flows
Format : Text, Video, Audio
Source : Sites, Social Media, Mobile and ETC.

37. SO, BIG DATA WILL EFFECT TO
BRAND

38. BRAND
DEEPER CONSUMER SEGMENTATION

39. BRAND
TRIGGER CONSUMER PURPOSE

40. BRAND
REAL TIME RESPOND & TRACKING

41. PREDICTION

42. CONSUMER RESUME
With the development of Hadoop software,
It will help the brand know consumer more than
them know themselves.
Then, brand can categorize the exactly type of
consumer.

43. SMART-CITY
- FORCASTING WEATHER
- ANALYZE TRAFFIC INFORMATION
- PATIENT TREND AND HEALTH INFORMATION
- RESOURCE MANAGEMENT [WATER, ELECTRICITY]
- CRIMINAL DECRESING

45. HUMANLESS

46. AGENDA
• 3D PRINTING
• PREDICTION OF 3D PRINTING
• ARTIFICIAL INTELLIGENCE (AI)
• PREDICTION OF AI

47. 3D PRINTING

48. https://www.youtube.com/watch?v=
wHzY_m9bwm4

49. 3D PRINTING

50. PREDICTION

51. DIY CULTURE
“Create what they need at home
instead of buying goods”
“ Impact on most companies’ bottom
line ”
“No medium
No Middleman”
“ Empowered
consumer ” “ Independent ”

52. HUMANLESS
“The rise of industrial design”

53. Artificial intelligence (AI)

54. AI Video

55. How would AI play role in our life ?
Education
Home
Retail Personal assistant
Autopilot
Medical care

56. MEDICAL CARE

57. EDUCATION

58. HOME

59. Personal Assistant

60. AUTOPILOT

61. PREDICTION

62. Fourth Industrial Revolution

63. HUMANLESS
“ Early Retirement Plan”
Early investment

64. Recommendation

65. Sharing Economy

66. Agenda
• The Concept
• Business Comparison
• Role of Crypto-Currency
• Prediction

67. Sharing Economy : The Concept
Underused Resource
• Empty room in the house.
• Electric drill.
• Big speaker you haven’t
Touched for years.
Small/Individual Demand
• Budget backpacker.
• Some guy who want his picture
hanged.
• Some dude who want to throw
a backyard party.

68. Sharing Economy : Business Comparison
Tradition Platform Sharing Platform
Co-Operative
Sharing Platform
With crypto-currency
Technology, People can
freely co-operate with
No intermediary needed.

70. Sharing Economy : Roles of crypto-currency
Why?, Because it solves these issue.
• Micro Payment
• When p2p isn’t p2p
• Trust issues
“Crypto-currency will be rising in
sharing age.”

71. Sharing Economy : Roles of crypto-currency
Micro Payment
Because sharing economy involves
loads of micro payment and credit
card isn’t easiest method.
While crypto-currency can do it in
One click with no worry of old issues
Like bank account or international
currencies.

72. Sharing Economy : Roles of crypto-currency
When p2p isn’t p2p
The concept of sharing economy
Is p2p business and it need p2p
transaction to take it further.
With its p2p based core, Crypto-
currency will make sharing economy
more practical and effective.

73. Sharing Economy : Roles of crypto-currency
Trust Issues
Another big issue for sharing
companies is trust. Especially large
marketplace where there are many
participants.
Crypto-currency excels at
transparency. An address that
accrued a particular amount of social
capital could be seen by everyone.

74. Sharing Economy : In 2020

75. “Sharing Economy”
Entrepreneur Generation
• Gen Y are entrepreneur
generation.
• They are tech savvy.
• They are willing to take risk.
• They are open minded and not
afraid of changes.
• They are young.
Economic instability
• People knows that there is no
Stabilized economy.
• Household debts are rising.
• People tend to save more
and make The most out of their
asset.
• Corporate lifespan are shrinking.
Community
• Social network enable us
To live in more wider
community
• Drive for sustainability
Key Drivers

76. “Sharing Economy”
Peer-2-Peer Transaction
• Owner of sharing business
Will prefer P2P and international
Transaction over Traditional one.
Shifting Consumer
Behavior
• Buying as an investing
• Collaborative consumption
• Consumer review will be
The key information involved
In decision making <<<
Because they have no brand !
Micro Entrepreneur
• Everyone can be
Entrepreneur with their
Everyday assets.
• They are consumer
And producer at the same
Time.

77. “Rising of Micro Entrepreneur”
“Buying for invest”
“Consumer Review is the key” <<< Brand still alive?
“Branding by consumer”

78. ZERO
DESIGN
2020

79. ZERO
DESIGN
2020
WHY It’s Important
Case study
HOW ABOUT THAILAND
ZERO DESIGN TREND

80. WHY
It’s
Important

81. Global warming
sparking the green concept

82. Reasons
+Human actions

83. CASE STUDY
China emitting the most
greenhouse gas in the world
China sees more than half a million
people end up dying prematurely from
air pollution each year
Water pollution and water shortage cause
no less disastrous damage
China
China’s environmental crises were caused
by energy consumption of coal, industry and urbanization.

84. “GREEN ECONOMY” AND “LOW CARBON SOCIETY”
are urgent and inevitable issues.
Businesses or industries relating to eco-towns and green
energy have very bright future.

85. HOW ABOUT THAILAND

86. HOW ABOUT THAILANDOne of the main Economic sector in Thailand
is industrial sector. And the government still
aim to expand this sector in the next five year.

87. Today , Thailand has 59 industrial estates in 18 provinces such as
Samutprakan and Cholburi. Which are one of the most polluted provinces in Thailand.
HOW ABOUT THAILAND

88. Building more
industrial
estates
Is still in
proactive part
of Industrial
Strategic plan.

89. CHINA NOW,
THAILAND NEXT

90. become the major concern
Environment
2020,
ZERO
DESIGN

91. Innovating to Zero is about developing innovations that will minimize and
eliminate unnecessary or undesirable things.
ZERO DESIGN

92. It is expected that by the year
2020 “zero” goals innovations
Zero defect production
Zero fault working process
Zero waste
Zero emissions from cars
Zero emissions from
industry

93. Zero Defects:
New Businesses Deliver Fast, Zero-Defect
Services
Becoming a main focus in many industrial factories
and organizations Recognized the need to minimize
waste or defective products
Zero Waste:
Hi-Tech for Living without Waste
This concept has got solid support from
increasingly advanced technologies.
We will see launches of many applications that will
integrate the Zero Waste concept into everyday
life.

95. “Green Economy”
to
“ Zero DESIGN
Society ”

96. “Rising of Micro
Entrepreneur”
“Buying for invest”
“Consumer
Review is the key”
“Branding by
consumer”
RECAP
BIG DATA
SMART-CITY
CONSUMER RESUME
“ Early Retirement Plan”
Early investment
“The rise of
industrial design”
DIY CULTURE
3D PRINTING
AI
Environment
become the major
concern
“Green Economy”
to
“ Zero DESIGN
Society ”
ZERO DESIGN

97. ADVISOR
Strategic planners,
Ogilvy & Mather
SUPERVISOR
Tuangploy M.