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ASSEMBLY @SXSW
- 1. AN EXCLUSIVE 1 NIGHT EVENT CELEBRATING THE ENTERTAINMENT COMMUNITY, ITS CREATIVITY, AND ITS FUTURE.
- 2. Visual marketing and promotion is everywhere. Once just the domain of entertainment, it’s being embraced at a scale never seen before. Our industry is bigger/more diverse than ever. We’re TV, streaming, agencies, technology, banking, consumer brands, etc. We now live in a hybrid world. Flexibility to live and work in ways that work for our personal lives. However it leaves us with little ability to engage with our community. We’re tired of video chatting.
- 3. The award shows that historically facilitated the majority of industry networking have now been bought and sold as they slowly make their way back. There are far less of them and attendance fees along with a corporate environment less keen on spending on events not deemed “necessary” has rendered many of these in-person opportunities inaccessible for most. So, what’s left? Where do we turn to find our community? To share experiences, learn best new practices, be inspired?
- 4. TONY KADILLAK EP, Business Strategy Versus CARSON HOOD EVP, Executive Producer BGSTR In May of 2022 Carson Hood and Tony Kadillak launched Assembly. An invite only, one night event in New York City hosting the entertainment marketing community. Collectively sponsored by leading agencies in NYC: BigStar, Thornberg & Forester, Sibling Rivalry, Pilot, loyalkaspar, and Tröllback. The first of it’s kind post COVID and the goal was simple: provide a place for the community to get back together - in-person - and share in the experiences we had all been having and feel that camaraderie we were missing.
- 5. 100+ attendees from all major streamers, networks, tech cos, design agencies, and brands Word of the event got out and members of the entertainment marketing community from both coasts were asking when the next event would be and how they could get involved.
- 7. A well connected community benefits us all. Our industry is not a zero sum game, we can be competitive as well as collaborative. We need a strong/active dialogue focused on trends, opportunities, growth, and careers. “How do we navigate this new world, together.” In-person events still represent the best opportunity to create happy accidents, creates the most value. “Who you know” is just as important as “What you know”.