amber jackson media varndean

1. POSTER ANALYSIS
Amber Jackson

2. The main character, Oliver (Craig Roberts) is presented on
the front. This is a clever marketing technique as it will entice
the audience as they see Roberts on the cover, an actor they
admire. This helps the film sell and why many mainstream
films hire celebrities ‘of the moment’ - to increase their target
audience with the following of the celebrity. Another way the
poster may draw peoples attention is in capitals ‘A RICHARD
AYOADE FILM’ positioned right below the title, this will be
what film fans will be drawn in by as Ayoade is a well
recognised, established filmmaker and director, tv presenter,
actor and writer.
The graphics of the poster are clever as the block blue colour
represents the water, this ties into the film as Oliver’s father
is a marine biologist and gives us an insight to the boys
lifestyle or what the film is about, apart from the titles being a
big clue.
Submarines tag line is “A comedy that doesn't let principles
stand in the way of progress”. This is a give away to what the
genre of the film will be.

3. The poster to the left is from the second film in the ‘Dystopia’
collection.
This poster captures the very essence of the dystopian post modern
genre, and precisely what the film is, within an image medium.
Postmodernism themes include a deceived reality from the future
and the artistic, plastic looking model soldiers and grey building
behind them makes it feel like a man made, processed, world.
The contrasting colours from the bold and bright yellow background
to the black and grey colours of the ‘environment’ makes the image
stand out and almost ‘scream’ at us as if to say ‘what society is
doing to us?’. I see representing that society have got us
programmed to live a certain life, in a certain order (born, education,
career, marriage, children, die).
The tag line is positioned, in my opinion, not in the most eye
catching place as you skim passed it. You read the title then are
drawn to the men in black. The colouring of the tag line is subtle
also being white. The words itself are ‘Sometimes the future is what
you make it’. This reiterates what I state above, how we should not
conform to the rules of society

4. This poster challenges traditional film poster methods because there
is a lot of negative space, with only one figure (white man) to give an
indication as to what type of film it is.
I think it is a clever way of designing a poster as I see a sun (orange
circle), moon (yellow oval) and water (blue circle). The lines that travel
downwards connecting to the title literally and with the word ‘wire’ the
literal lines are appropriate as a clear representation that the film
could potentially be about being careful because the world is fragile or
a singular man (astanort like figure in the yellow) saves the world?
The fact that there is no face or name on the cover suggests that it is
an independent film as an audience wouldn't be interested as its no
one they know, so in order for the distributors to get high interest, they
have to use other ways to make people look at their product.
The poster does not give anything else away about the film, keeping it
mysterious. This could be a marketing technique as the poster is
striking with the colours chosen, so it has intrigued it’s audience, now
they want to know more about it and in order of that to happen they
must watch it or at least find it via web 2.0 and social media.