2. The characters are over the front of the magazine
title, this is because they are the main feature and
so are shown to be more significant.
Because James McAvoy is in front of the
others and dead centre of the magazine
means that he is likely the main character.
A unique selling point would be that there are two covers to
collect. This shows in the film that there are two
sides, shown through the contrast of house colours (a
neutral blue and aggressive red). Only
serious collectors are likely to
but both and for regular buyers
this is a more ‘choose your side’
style cover.
‘The only magazine on set’ tells the consumer that
this is as close as they will get to finding out about
the film and is quite a big exclusive making the
magazine appear quite important.
Cover lines advertise other features of
the magazine for people whom are not
interested in this film.

3. The unique selling point of this film is that it is
part of the X-Men films, this will attract fans of
the series as well as newcomers.
The words ‘the moment’ would suggest that
something in this film explains a lot about the other
films and also leaves the audience guessing as to
what happens. By using the word ‘our’ includes the
audience and makes the film seem just that bit more
real.
The clean block capital letters suggest this film is an
action film.
The shine of the floor and the clean and
quite bare surroundings suggest that this
is at the beginning of the stories and that
everything is quite new.
The fact that this poster has no date could
suggest that the poster is a teaser.
There is no central character/star suggesting that
the characters are all equals. However the ones
closer to the front are most likely the main
characters.

4. Main character in centre of page, again over
the top of title ‘Empire’. This signifies that they
are the most important person not only on the
cover but most likely in the film too.
House colours of font match the photo and are
colours taken from it. The colour blue relates
to sci-fi, the future and is quite neutral. The
title is also changed to suit the colour of the
photo. Cover lines are shown for people whom are
not interested in this film but may be in the
other features of the magazine.
The unique selling point of this issue is that the
film featured is a Ridley Scott film.
The words ‘The new Ripley’ tell the consumer
that this is a pretty important character and
one that is taking on a large role in movie
world. The fact that this magazine is aimed at
cinema goers and passionate film watchers
will most likely cause the magazine to sell quite
a few more.

5. We as the audience cannot see whom is at the
bottom but the fact that they are at the centre of
the poster makes them quite important, but next to
the giant head quite insignificant.
The font is white block capital letters, although this
is quite small it stands out against the black. Ridley
Scott uses iconography by always using this font
and his posters and films are always very dark. The
posters are usually very minimal and the object
usually emits light.
The strap line ‘The search for our beginning could
lead to our end’, like ‘X-Men First Class’ the strap
line includes us as an audience by using the word
‘our’ it also tells the audience that there is a threat
that could succeed and makes the audience wonder
what that ‘thing’ is.
The poster only has about three colours black, white
and a green-grey that gives the poster a ghoulish
alien feel to it. The dim lighting makes the face look
more ghostly and mysterious and makes it look
quite dangerous and intimidating more so than in
daylight.
Release date, cast and crew are shown at the bottom of
the film.
The unique selling point is that the film is
‘from director Ridley Scott’

6. The whole cover is dedicated to this film, no
cover lines other than for this film.
The title has been edited to match the films
font and general design, it also has dash
lines to give a sense of speed in the film.
‘Sequel of the year’ would suggest that this
film is pretty good and would help sell the
magazine to hear about it.
There are three basic colours used
blue, black and white giving a futuristic look
to it, the bright blues stands out clearly
against the black catching the consumers
attention.
The central character is masked but the
image is moving and quick, showing that
the film is most likely about action and
special effects over anything else.
The line ‘Behind the scenes with the cast
and crew’, lets the audience know what
sort of feature they have about the film
whether it be an interview, review etc.

7. The words ‘Coming Soon’ suggest that this is a
teaser trailer.
The two characters mirror each other and
the way they face each other suggests that
they are opponents but also equals as they
are both at equal distance from the camera.
The strap line ‘The only rule is survival’
suggest this film is about action and takes
itself quite seriously.
The fact that the word ‘Tron’ is written
larger and much clearer than ‘legacy’
suggesting that whatever Tron is it is
pretty important, the iconography of the
font is carried on into other media such
as the SFX Magazine cover on the last
slide.
The bright light breaking through the
darkness gives an idea of technology and
computers it also gives the idea of a light at
the end of the tunnel.

8. The unique selling point of this film
is the face that Star Trek is
already an established film.
The tagline ‘The Future Begins’ already
clues us into the genre of the film, as it
suggests that it will be a
futuristic, space, sci-fi film.
The font used is bold and suggests
a space vibe. It is also silver which
stands out against the dark
background of the poster. The
silver colour also links to the
genre of the film.
Sci-fi iconography is shown
here by the use of the
silver/black/blue.
The faces of Chris Pine, Benedict
Cumberbatch & Zoe Saldana also
make a good selling point for the
film as fans of those actors’
might be more inclined to go and
see the film. Their faces are also
a main part of the poster
indicating that they are main
characters in the film.
The space ships again suggest the
genre of the film but also might
suggest that a lot of the film will
be set on a space ship

9. Magazine cover shows synergy
between this and the film
poster as it has the same shot
of Chris Pine as the main focus
of the cover.
Similar colours such as
grey, black and white are also
used. The background is also
silver, again hinting at the
genre.
This also shows that there are
4 different editions of the
magazine, with various
characters on the front. This
shows that there was a lot of
promotion for the film and also
synergy again as all those
shown on the poster have their
own magazine cover.
‘World Exclusive’ might draw in new
audiences to the film as people will
see it is a big film and might be
more interested in it. This along
with it being referred to as the
‘coolest film of 2009’ will draw
in a bigger audience.
Title in a large, block font
that stands out on the black
background which will
instantly draw attention.

10. Colours instantly suggest
sci-fi film.
Tagline suggests that that
there might be some sort of
time travel involved in the
film which hints at the genre
of the film.
Explosion of buildings might
suggest that some of the film will
be set in a city. Also might
suggest action in the film, and
the way that the men are coming
out of the explosion might
suggest that they are the cause
of the explosions or are linked to
them in some way.
Names of the stars and
writer/director might draw
more audience in.
The unique selling point of this
film is Bruce Willis & Joseph
Gordon-Levitt. This is shown by
them being the centre of the
poster(which also features their
names). This also shows that
they are main characters.
Poster also shows their
facebook page which might
interest some
audiences, and makes them
more involved with the
audiences, and makes the
audience feel as though they
are part of something

11. Shown to be a big film as it is the
cover of the ‘Sci-fi Issue’.
‘Total Film’ looks to be broken of
falling away which again suggests
that will be some sort of
explosion/destruction in the film.
‘This Generation’s Matrix?’. This
comparison suggests the genre
and also might interest fans of
‘Matrix’ to go and see ‘Looper’.
‘Exclusive’ might draw new
audiences in.
Synergy between the poster
and the magazine cover, as
they both feature Bruce Willis
and Joseph Gordon-Levitt.
Font is on a slant and has
shadowing, which makes it
look as though its
moving, which again might link
to the idea of there being time
travel in the movie.

12. Again, colours are centred around
blue, grey and blacks, linking to the
sci-fi genre.
The unique selling point for this film is
Matt Damon. This is made obvious by
him being the focus for the poster and
having his name big and noticeable on
the poster. This could attract fans of
Matt Damon.
Gun or some sort of weapon
featured which shows that there
might be some violence/action also
featured in the film. Smoke may also
hit at some kind of violence of
destruction, this might attract
different audience to the film.
Title in a colour that contracts with
the colour of the background and in
the biggest font. This is to attract
the eye to the name of the film. The
font is also simple, but with a curved
shape, again suggesting a futuristic
feel.
Spaceships in the background show
the sci-fi genre and also gives a
futuristic look to the poster
Names of stars put in a big font on
the poster to attract different
audiences. Also ‘From the director
of…’ will again draw a bigger
audience for the film if people
enjoyed their previous films.

13. Film compared to ‘Avatar’ which
will convince audiences that it is
a ‘must see film’ again bringing in
a bigger audience.
Matt Damon featured to show that
he is a main character of the
film, which might suggest
action, and also attract different
audiences.
‘Fights for the planet’ again
suggests that there will be some
kind of violence/action along
with a sci-fi film.
Matt Damon is shot in medium
shot, showing that he is the focus
and that he has power. The gun and
his stance also suggests
power, suggesting that he will be
a powerful figure in the film.
Title stands out as second biggest
font on page, showing that this film
is the focus of this issue of the
magazine, and the latest film that
they are featuring