7. – Joel Rubinson, Chief Research Officer of The Ad. Research Foundation
We can now tap into a constant stream
of incredible insights by observing
consumers’ daily vocabulary of words,
pictures and videos that they use to
express themselves.
“ “
Research:
Market
A Global Focus Group
11. Growing your Twitter network
Use Twitter’s search engine to find their Twitter handle
Follow them on Twitter
Expand the list of people you follow by:
+
+
Checking their following/follower lists
Checking out Twitter lists
Checking out #followfriday & #hashtags +
Checking RTs to find out who sent the original tweet +
Identify people in your field, people you admire
12. 1. Filter your incoming tweets:
Use TweetDeck or Hootsuite to
divide followees into groups
2. Test drive your subscriptions
Then re-evaluate
3. Repeat steps to add new voices to your Twitterstream
Group 1 Group 2 Group 3
Keep Tweaking IT
14. Developing a network is just the First step
Step 2: Engage & maintain, or else:
Remember
15. 15minutes a day
Relationships take time to grow & maintain
• Listen to the conversation
• Respond to people
• Check the resources shared by your network
• Share other people’s tweets/links
• Share your own thoughts or content
16. Getting started:
The Handle
• Should reflect brand/corporate personality
• Fill out bio & choose avatar - personal touch
• Register to protect against Twittersquatting
17. BRANDCO
BRANDCO
Unidentified Individual(s)
- agreed upon tone of voice
- different tone of voice
Identified Individual(s)
- personal profile
- corporate handle with signed tweets
Fictional Character
i.e. Henry VIII
Product
i.e. NASA Rover
Tweet
Who should
?
18. It’s all about
Personality
People are talking about
how the lander has its
own personality because
we talk about everything
in the first person.
- Rhea Borja, Media Relations Officer,
NASA Jet Propulsion Laboratory
“
“