“A powerful global conversation has begun.
Through the internet, people are discovering and
inventing new ways to share relevant knowledge with
(The Cluetrain Manifesto, Levine and Locke
What Is Listening?
Brand Monitoring is developing tools and techniques
to hear what people are saying about your
organization and your issues.
Everyone with an internet connection can say
something that others will see or hear.
You need to know who is saying what.
People are already talking about you and your issues.
And how to find them:
Brainstorm with your staff, members, audience
Google Trends (http://www.google.com/trends)
Ask for help/feedback from others
On Twitter, or Facebook for example
Finding Keywords w Delicious
Use Delicious to see tags used by others
Developing a Listening Strategy is essential
Where to listen
Google News and Blog search, Technorati, Twitter
How to listen
feed readers (Google reader, Bloglines)
Schedule time to listen
Re-evaluate your searches REGULARLY
A google news search result in google reade
Leverage your listening, use Google Reader to share
There are many other sources, and new ways of
searching emerge daily.
You can't find or use them all. Find the ones that work
for you. Re-evaluate periodically.
Twine is a social news and bookmark site
Loud3r is an automated semantic news site
Join the conversation
You know who is talking
You know what they are talking about
You know where they are talking
Assign staff resources
Make time in the schedule
Check in to make sure it is happening
Notes and Resources
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