Why should your company use social media and which platform should you use? Understand the basics of social media and some basics behind the most popular channels today.

1. SOCIAL MEDIA 101
@CodyBLoveland

2. BRIEF HISTORY OF MEDIA...

3. WHAT IS SOCIAL MEDIA?

4. HOW SOCIAL ARE YOU?
• Facebook
• Twitter
• Instagram
• LinkedIn
• Snapchat
• Pinterest
• Google+
• Tumblr
• YouTube
• Yelp

5. WHICH SOCIAL MEDIA IS WHICH
• Facebook: I like donuts!
• Twitter: I’m eating a #donut
• Instagram: An amazing pic of my donut!
• LinkedIn: My skills include donut eating.
• Pinterest: Here is a donut recipe.
• Snapchat: This is what a donut princess would
look like.
• Yelp: This is where I eat donuts.
• YouTube: Here I am eating a donut.

6. SOCIAL MEDIA USE:
BY THE NUMBERS

7. SOCIAL MEDIA USE:
AROUND THE GLOBE

8. US POPULATION SOCIAL MEDIA USE

9. AVERAGE NUMBER OF FACEBOOK
FRIENDS BY AGE GROUP

10. SOCIAL MEDIA USE: IN JOB SEARCHING
• 48% job seekers used social media in the search for their most recent job.
• 59% job seekers used social media to research the company culture of organizations they
were interested in
• 67% of those who used social media to find most recent job used Facebook.
• 35% of those who used social media to find most recent job used Twitter.
• 87% of recruiters use LinkedIn, but only 55% use Facebook.
Social search by gender
• Facebook 70% men - 55% women
• Twitter 51% men - 29% women
• LinkedIn 41% men - 36% women
Social search by Platform
• Facebook 67%
• Twitter 45%
• LinkedIn 40%
• Instagram 30%
• Pinterest 25%

11. SOCIAL MEDIA
ATTRACTS TOP TALENT

12. TRADITIONAL SOCIAL MEDIA
Things to consider:
• Public or Private
• Profile pic and cover art
• “About” information
• What story are you telling about yourself?
Your personal brand?
• Complain/Political/Curse/Happy
• What would a recruiter/potential employer
think?
• Real vs Fake (bowwow challenge)

13. 2 MINUTE CHECK UP....
• Check settings
• Check bio
• Check pictures
• Ask a neighbor to look at your
profile and do a quick check...

15. LinkedIn is the world’s largest
professional network on the 313
million + members 200 countries
39 million + students and recent
college graduates on LinkedIn.
Connect with professionals, share
content and participate in discussions

16. ARE YOU?

17. LINKEDIN BASICS
• When thinking about the work I do, what
words do my clients/peers/managers
consistently use to describe my work?
• How would I describe what I do to someone
completely unfamiliar with my field?
• What do I want to be professionally known
for?
• What can people expect me to bring to the
table?
• What do I love most about what I do?

18. NOW WHAT...
• Would you hire you based on what your profile says?
• What does your profile say about you? Your services? Your
product?
• Who are you following (People/Companies)? Why are you
following them?
• Which groups are you in? Have you contributed to a
conversation?
• What was your last post? What was your intent? Who was your
audience? Why did you share?
• How have you used LinkedIn successfully? Best practices?

19. DISCUSS
• 3... quick observations
• 2... changes/questions
• 1... best practice used

20. QUESTIONS TO ANSWER
• What problem are you trying to solve?
• What product/service can you deliver?
• How can you improve current outcomes?
• How can you contribute to business needs?

21. DO'S & DON'TS
• Superficial
• Unprofessional
• Spam or Gloat
• Be mean or vent
• Confidential info
• Authentic
• Professional
• Appropriate Images
• Quality over Quantity
• Contribute

22. AUTHENTIC ASSESSMENT ACTIVITY
• Read 3 professional profiles in
your field.
• What do they say? How do they
look?
• Pick 2 things to implement to
your current profile.
• Write and share a post or write
an article based on what you
learned.

23. SOCIAL MEDIA 101
@CodyBLoveland