Good Afternoon, guys! Thank you so much for letting me attend your marketing meeting today – Susan thank you so much for having me! Prof. Rozenscher, thank you for inviting me...Just want to let you guys know that if you have any questions during the presentation, please ask – the slides are more structured, but would definitely love to have some discussion
In my spare time, I am a beauty and luxury goods social media marketing expert and do freelance social media consulting for various brands. I’m also a fashion and beauty blogger + the founder of a resource that teaches beauty bloggers how to turn beauty blogging into a profession... I tell you guys this because I want you to understand that it’s very possible to wear many hats and use the internet to do whatever it is that you love – we’ll get into that a bit more later...
- Plus Dr. Nyre’s Pages, Admissions pages, Grad Admissions Pages, Department blogs and facebook accounts and student group facebooks...Our Youtube, etc. - Every social media account starts with a Goal - are these the right places to be?
The biggest change in marketing during the advent of social media is that there is now no more interrupting. As we’ve been advertised to our entire lives, we tune out the advertisements that enter as interruptions (radio, tv and magazine ads)...With the internet, we create websites that allow potential customers to find us when they’re actively searching for us AND we can create brand personality and further engage our clients. It’s a whole new way of “selling”...
Social Media Manager - went over that Content Marketer - finding ways to communicate to prospects without active ‘pitching or selling’ Community Manager - Finding ways to engage your community, activate your brand ambassadors, etc. Blogger - Blogging for companies that have implemented a content marketing strategy Digital Public Relations - Outreach to digital news and media outlets with company/brand news Analytics - Extracting analytic data from social networks and websites and using it to drive strategies and measure impact Digital Marketer - Online ad placement, targeted social ads Web Design & Development - Developing blogs, coding for brands, etc. Multimedia Production Manager - producing videos, podcasts, and ebooks for companies/brands
How I learned about Social! HubSpot is the first inbound marketing firm - rather than doing outbound marketing and taking the chance for people to block out your advances, “inbound marketing” helps you get found by the people that are looking for you on the web! Through SEO, blogging, keyword query research, and social media - Marketo - Complete marketing automation system, but they have great white papers, blog, etc. - Social Media Examiner - One of the more popular social media tutorial sites - #SocialMedia hashtag collects the conversations that people are having around the world about social media...many of them are industry professionals...and you can learn a lot from the things they share - Try it!
- Don’t try and do it all - there are many roles to fill in social and trying to be a jack of all trades could be a downfall... - Create a blog for the industry you want to be in - now that the internet is here, bloggers are the new celebrities - blogging in your industry puts you in front of anyone else so take advantage of it! - in fact in the future, everyone at some point is going to have to become a freelancer or outsource certain services - get involved in anythign you want to get involved in - for instance, i love fashion and the beauty industry so i work and blog specifically about social media for those industries. In addition, I also run a fashion and beauty blog and a blog that talks about how to become a professional beauty blogger. You can position yourself as anything on the internet which means that you can really become anything possible!
Feel free to use me as a resource, guys!
Social Media Marketing Presentation
SOCIAL MEDIA AT IONAA PRESENTATION FOR THE IONA COLLEGE MARKETING CLUB CRISTIN GROGAN SOCIAL & DIGITAL MEDIA MANAGER
HI! I’M CRISTIN! ...and I’m the SOCIAL & DIGITAL MEDIA MANAGER of IONA COLLEGE!” IN MY SPARE TIME...... Beauty + Luxury Goods SMM Expert Freelance Social Media Consultant Founder + Editor of a Fashion & Beauty Blog Founder & Editor of Beauty Blogging ResourceAm Obsessed with Coding & Building Websites...and pink ...if you couldn’t already tell...
...AND MORE• Research & Keep on top of trends including daily Webinars• PR Outreach to News & Media outlets on social networks• Finding innovative and creative ways to engage brand users• Customer Service Issues• Respond to users all day and night• Develop & Execute Social Media Campaigns• Visual & Branding Identity + Consistency across all platforms• Write Facebook and Twitter Posts• Cover and photograph events for posting• Run Live Tweets + TweetUps• Create Strategies for Companies and Brands
HOW SM WILL CONTINUE TO CHANGE MARKETING• NO MORE INTERRUPTING• SOCIAL MEDIA MARKETING IS A NECESSITY• CUSTOMER-CENTRIC SHIFT• CONTENT MARKETING• ACTIVE VS. PASSIVE MEDIA• EARNED VS. OWNED MEDIA• ALL EMPLOYEES WILL BE EXPECTED TO PARTICIPATE
POTENTIAL CAREER PATHS• SOCIAL MEDIA MANAGER• CONTENT MARKETER• COMMUNITY MANAGER• BLOGGER• DIGITAL PUBLIC RELATIONS• ANALYTICS• DIGITAL MARKETER• WEB DESIGN & DEVELOPMENT• MULTIMEDIA PRODUCTION MANAGER• AND MORE!
BEST WAYS TO LEARN ABOUT SOCIAL• HUBSPOT (www.blog.hubspot.com)• MARKETO (www.marketo.com)• SOCIAL MEDIA EXAMINER (www.socialmediaexaminer.com)• FOLLOW #SOCIALMEDIA TO GET ARTICLES AND MORE• “THE NEW RULES OF MARKETING & PR” by David Meerman Scott• Jump in and TRY IT!
HELPFUL TIPS!• Don’t stress about the job market...• Don’t try and do it all - There are (and will be) many roles to fill in social/digital• You will probably be freelancing at some point in your life• Make connections and build your network on Twitter!• Make sure your LinkedIn is up to date!• Make social media your sandbox!• The Internet = Career Freedom! • Create a blog for your chosen industry to build authority
YOUR TURN!• HOW DO YOU SEE SOCIAL MEDIA IMPACTING THE WORLD OF MARKETING?• HOW DO YOU USE SOCIAL MEDIA?• DO YOU LIKE TO BE MARKETED TO ON FACEBOOK, TWITTER, PINTEREST, ETC.? DO YOU FEEL IT’S A PERSONAL INVASION?• HOW DO YOU THINK SOCIAL MEDIA WILL IMPACT THE MARKETING INDUSTRY IN THE FUTURE?• HOW CAN I MAKE THE IONA COLLEGE CHANNELS BETTER FOR YOU, AND YOUR FELLOW GAELS?