As consumers’ media consumption continues to shift more and more into the social space, marketers need to shift their paradigms as well. While “Advertise on Facebook” seems like the logical next step, marketers need to think deeper about the expanding universe of social media and find ways to truly engage consumers, when and how they want to be communicated with. Learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.

1. Marketing Strategies That Captivate Today’s Social Media Audiences
Engaging consumers, when and how they want to be communicated with
JULY 6, 2010
© 2010 Catalyst

2. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
What’s in it for you?
• Clarity:
o The social audience
o Is social new?
o Understanding the social mindset
• Action:
o 5 strategies for captivating your social audience
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3. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
My view into social
• Managed more than $1.5M in digital ad spend on social sites (MySpace,
Facebook, LinkedIn, etc.):
― Purchased Facebook ads back when it was still only college-targeted
• 253 Facebook friends (trending downward)
• 439 LinkedIn connections (100% profile complete)
• Part-time blogger for iMedia Connection and my company site
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4. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Exciting times in the social space…
• Nearly 50% of US population over age 12 have a personal profile on Facebook,
MySpace or LinkedIn or other social site (Edison Research/Arbitron)
Source: Google AdPlanner
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5. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Networks
Social Ecosystem
Location-
Microblog
Based
Bookmark Social Blogs
Reviews/
Video
Ratings
Pictures
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Is social new?
• Who really cares what you had for dinner?
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Social is about conversations
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So what should you do?
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11. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 1: Listen
• Two ears, one mouth
• Invest in a good listening tool:
o Not just financial, but
time & insight as well
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#sm2ROIseries
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13. Marketing Strategies That Captivate Today's Social Media Audiences
#sm2ROIseries
Strategy 2: Surround the conversation
• Be where your audience is
communicating
• Make it easier for them to
engage
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#sm2ROIseries
Strategy 3: Facilitate conversation
• Not all conversations happen on Facebook
• Seek out new ways to enable conversation
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Strategy 4: Participate in conversations
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Strategy 5: Engage your fans
• Your fan base, followers, etc., as an addressable audience
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Lets have a conversation
• Strategies:
o Listen Peter Platt
o Surround Chief Digital Officer
o Facilitate Catalyst
o Participate More questions?
o Engage pplatt@catalystinc.com
Get connected:
www.linkedin.com/in/psquared
@peterplatt
Company Info:
www.catalystinc.com
@scienceplussoul
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