Qlick offers Social media management for businesses in Mexico, the United States and Canada. Depending on your objectives we can structure a plan to fit your needs. We also have worked as an outsourced service for branding and marketing companies so they can provide this service for their clients. Email us for more information at hola@qlick.com.mx

1. Positioning your brand
through Social Media
Strategy
70% of 1000 businesses polled declared
they have no strategy for social media.
Hubspot 2010

2. QLICK – Social Media Strategy www.qlick.com.mx
The internet is no longer about
your website ranking but about your
Brand ranking.
A clearly defined brand strategy and
positioning, tone of voice and key messages are
crucial to ensuring your online brand supports
the offline brand and marketing strategy.
Making all these elements work in unison
will increase sales by enhancing your
conversion rate.

3. QLICK – Social Media Strategy www.qlick.com.mx
The internet is an evolving opportunity
Social media now lets people use the internet on
their own individual terms.
Businesses need to follow their customers because customers
are driving the conversations....
Nearly every business has begun some sort
of social web campaign, and as more and more brands go social…..
there will be a lot of noise clogging up social airwaves, your
Competitive advantage will be a coherent brand strategy.

4. QLICK – Social Media Strategy www.qlick.com.mx
The changing face of brand communications
What Channel Drives the Most Business Value
Other
Mobile Marketing
Email Marketing
Company Blog
Social Media Marketing
Cold Calling/Telemarketing
Radio/TV Advertising
Offline Display Advertising
Online Advertising
Tradeshows
Direct Mail
Paid Search
Organic Search (SEO)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
In the next 3 years, the experts predict that social media will start to drive more business value
than search engine optimization (SEO).

5. What does the social web look like?
“Marketing in a social
media world means
communicating your
messages while
competing with a billion
other channels
for attention.
At any given time,
you don't know
where your potential
customers are or what
they might see.”
- Jeremy Epstein
6

6. QLICK – Social Media Strategy www.qlick.com.mx
What is the Social Web?
The Social Web = Social Media + Social Networking
Social Media online Social Networking, it’s about
communications where fluidly sharing, collaboration and
and flexibly shift the role of engagement, not
audience and author. broadcasting.
If the people in your networks
Various software and are NOT engaging with
platforms exits that allow you, then you are simply
non-tech people enter the broadcasting.
conversation.
Effective social media
marketing relies on
relevancy, engagement and
maintaining a dialog with
customers rather than
monologue.

7. QLICK – Social Media Strategy www.qlick.com.mx
How does the social web support my brand strategy and improve SEO?
Inbound marketing: Links + Content (keywords) + Social media= Search engine success (SEO)
"Search is about figuring out what people are looking for when they enter keywords into their favorite search engine.
Social media is what people are actually saying to each other; they're telling us what they're looking for...."
- Norm Elrod 8

8. QLICK – Social Media Strategy www.qlick.com.mx
What does a social web strategy look like?
Brand positioning:
www.me.com
is the signature you leave wherever you go on line and the road map for how to find you.
10

9. QLICK – Social Media Strategy www.qlick.com.mx
How do I know where to start?
Marketing with social media is based on finding where your audience spends
its time interacting and sharing content related to your industry or product.
(Hubspot 2009 – 2010 study )

10. QLICK – Social Media Strategy www.qlick.com.mx
3 steps to leadership:
1. Identify where the conversation is taking place.
2. Get involved.
3. Drive the conversation.

11. How do I use the different social roles to drive the conversation
and what are the benefits?
Social networking: Social Media creating Social Media sharing Directories: In case you
Lets talk about real estate content: I have something content: Look what else I need my information Im
interesting to teach you found out about real estate listed ....
about Real estate
Benefits: direct interaction Benefits: google search + Benefits: google search + Benefits: google search
+ google search + social social search + set myself as social search + set my self boost + one more way your
search an authority as an authority name will surface on line
Example sites: Example sites: my Example sites: another Example sites:
Facebook, Twitter blog, digg, google buzz, persons blog, digg, google Ebay, wiki addresses
buzz
Answers the question, Why Me? Because....Wow you really must know about Real Estate.

12. QLICK – Social Media Strategy www.qlick.com.mx
How often
should your
messages be
seen on the
social web?
- Minimum: 3 times a week (depending on site types)
- Optimum: Multiple times daily (depending on site types)
Many Social networks work on algorhythms aimilar to SEO for
websites.
Relevent and original content + frequency + engaged followers =
improved ranking, greater reach, more brand difsion

13. QLICK – Social Media Strategy www.qlick.com.mx
What can Qlick do for me?
Tech predictors say: In 2011 Content is King and Speed-to-publish is Queen…
We help you develop a strategy for getting
your brand to stand out on the social web and be the first to do it.

14. QLICK – Social Media Strategy www.qlick.com.mx
Why qlick?
The social web is evolving at breakneck speed so that it has
to be relearned daily in order to keep with new technologies
and trends. What people thought they knew about it in 2010
is almost certainly obsolete in 2011.
We at Qlick have a proven track record in helping our clients find their
audience, reach them on the networks or portals where they Interact and
promote their brand in ways that reinforce their brand positioning and are
sensitive to the needs and norms of the networks we use
We learned how well this media worked by using it intensely for our own portal.
Our team increased our global ranking from 0 in July 2010 to being ranked
400,000 world wide and number 8,000 in Mexico simply by promoting our brand
messages through social media. We have become experts by exploiting all the
facets of social web available today.

15. For more information: Products offered by Qlick:
Paseo de la Marina Norte S/N Local-7,
Marina Vallarta
Puerto Vallarta, Jal. C.P. 48335 - Social Media management & consulting.
Tel. +52 (322) 209-1799
-Distributors for SAT certified “Electronic
01 800 00 QLICK (75425)
Facturas”.
From the USA direct dial:
510 488 4425
-National B2B supplier directory &
hola@qlick.com.mx
software in Mexico.
Follow us on:
/kqlick
/qlickdirect
/factuqlick