Music video analysis for A2 MEDIA.

1. Music Video Analysis
By Ali Daoud

2. Ryan Hope
The music videos I have selected are by well known music video director Ryan
Hope, who has helped create great music videos in the past for artists like
George Michael, Wiz Khalifah, Disclosure etc.

3. MUSIC VIDEO NUMBER 1
https://www.youtube.com/watch?v=_EaPxw5exts
-Variety of different ethnicities seen
-Shows off the lifestyle of people from poorer backgrounds
-’I don’t drink to get drunk’ I interpret this lyric as him saying he does not make
mistakes literally
-The overall mis en scene and tone of the music video seems to promote the
idea of comradery

4. MUSIC VIDEO NUMBER 2
www.youtube.com/watch?v=IJn-EHd7VeU
This song is about the hardships of life, including romantic links as seen in the
music video. It also I think relates to
I think people from a working class background as it seems to talk about
hustling.

5. MUSIC VIDEO NUMBER 3
https://www.youtube.com/watch?v=1seDBXvGYcc
I think the meaning of this song is based upon heartbreak. The use of the video being black and white I think tells
Us as an audience that this is a serious subject for the artist, Zayn.
The mis en scene also suggests that he doesn’t care for all the luxuries in his life, for example the big house and car.