Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
4. What is social media? Why social media for business? How to get started with social media Picking the right tools The No’s in social media, mistakes to avoid Interactive session – Q&As Session Agenda
11. You aren’t a stranger to social media In the past people met, gathered to share their passions and collaborate. Gatherings, conferences, meetings. Social Media is an extension of basic communication, not very different from what you do everyday.
15. “We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers” - Chris Anderson, The Long Tail
16. 87% trust a friend’s recommendation over critics review- Marketing Sherpa
17. 3 times more likely to trust peer opinions over advertisement for purchasing decision- Jupiter Research
18. 1 word of mouth recommendation has impact of 100 TV ads!- bzzagent.com
20. Social Media vs Traditional Marketing Social Media Traditional Media/Marketing Unbiased FeedbackInsights Engagement Conversations Message Message Message
28. Don’t focus too much on the tools. Important to have a robust social media strategy for your business. Plan well 1. 2. Research, listen, observe Tactics, tools Total campaign time
29. 7 ways your business could be using Social Media
30. Public RelationsSocial media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
31. Customer SupportWhere traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.
32. Market ResearchHaving access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
33. New Product DevelopmentSome companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.
34. Hiring & RecruitmentSocial media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.
35. PromotionsSome of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.
36. SalesThis newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.
38. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
54. 37% of active Twitter users use their phone to tweet.
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56. What can businesses do on Twitter? Branding, promotions. News, Events Monitoring, Competitive tracking. Innovation, Research Networking Search engine optimization. Put out vacancies, job postings . Relationships Customer Service
58. Blogging A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order
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60. 70% of bloggers are organically talking about brands on their blog.
64. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
65. Linkedin LinkedIn has over 65 million members worldwide. This means an increase of around 1 million members month-on-month since August last year. India is currently the fastest-growing country to use LinkedIn, with around 3m total users. Of all social networking websites, LinkedIn has the most financially affluent audience. 75% of users on LinkedIn have a college degree. High index of graduates and post graduates. Over 70% are 35 years and above.
66. What can businesses do with LinkedIn? Make professional connections, find business opportunities. Is replacing the resume. Reference checks. Great place to find referrals. Post jobs. Through LinkedIn Answers, users can get their questions answered through the community.