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Market Research
Music Magazines available 
in the UK 
• You can find lots of different music magazines in the 
UK. Magazines for every different genre and type of 
music. Some examples are: Kerrang!, Hip-hop 
Connection, Clash, The Wire, Let it rock etc.
Publisher, Circulation & 
Readership 
• Mixmag is the biggest dance music & clubbing magazine in the world. It 
is published by the Company Development Hell Ltd. The magazine is 
international and are read by readers all over the world. Their circulation 
is about 20 000. The Magazine attracts people of interest of clubbing and 
dance music, but also people interested in big parties and celebrity. 
Their readership is solid with 190 000 readers. 
• Hip Hop Connection is aimed to all fans of hip hop and rap listeners. They 
have a circulation about 25 000. It is published by the company Infamous 
Ink and are published monthly. The magazine publishes different kinds of 
themes for example: DJing, rapping, Mcing, fashion, dance, music 
production, clubbing, graffiti art, etc. 
• The Wire is a magazine covering a wide range of alternative, 
underground and non-mainstream music. The magazine was published 
in 1982. If you like underground and new music this is the magazine for 
you.
MixmagTextual Analysis 
Masthead – This is the magazine`s 
name and is the trademark for the 
magazine. White colour that 
contrast with the dark colour in 
the picture behind. This makes the 
headline pointing out. 
Main Image – famous artist 
named Steve Aoki wearing a 
American flag on his jacket. Steve 
Aoki is a known dj and artist, 
specially in the dance music and 
clubbing society. 
Date & Price – This is a common 
convention you would expect in all 
magazines. The price is £4.50 that says 
that the magazine is exclusive. 
Barcode – a common convention 
used on the front cover in order 
for the customer to purchase the 
media product. 
Layout – The layout of this 
magazine is colourful and has a 
lot of contrasts, between the red, 
white and black colours. The 
layout is very well structured and 
makes the magazine look 
exclusive. 
Buzz word – the word “special” makes 
the readers think the magazine is 
special and exclusive. These words 
are used to draw the readers 
attention. 
Feature Headline – This is the 
largest text on the magazine’s 
front page. In this magazine it is 
Steve Oaki. This makes the 
audience notice which artist the 
magazine have on their front 
page. The text is easy noticeable 
because of the contrast in the 
colours and the scale of the text. 
Sub Heading – uses the same contrast 
and colours as the rest of the 
magazine front cover. This makes the 
front cover fit perfect.
Mixmag Double Page 
Spread 
Layout –Structured with 
contrast with dark and bright 
colours. Uses images with 
different colours as the two 
small images. Different colours 
and types of fonts are used to 
attract the audience to the 
theme of this article. Different 
shapes are used to show 
contrast between soft and hard. 
E.g. Circles and the squares. 
Heading – the heading is 
“Magnetic Man” this is used as 
a description of something else. 
The heading is white and has 
contrast with the main image 
behind it. 
Heading – Deadmau5 is 
the name of the artist and 
readers can connect the 
heading with the image 
behind. Deadmau5 has a 
mouse logo as his sign. 
This can attract fans and 
interested people. 
Sub Image – image that the 
readers can look at after 
reading and makes the layout 
perfectly lined. Without these 
images the layout would seem 
not finished and empty. 
Main image – taken from a 
concert, the picture is taken 
from below the stage. This 
attracts the reader as they 
can see what the artist is on 
the stage. The light from 
the stage gives a contrast to 
the dark atmosphere in the 
concert hall.
Mixmag Content page 
Heading – The heading of this 
article is the quote from the 
text. It is written in a “ so the 
reader can see that it is quoted 
from the text. The quote can be 
interesting for the audience 
and often attracts the reader. 
The colour of the font is black 
and gives a great contrast to 
the white background. 
Layout – The layout of this 
content page is very complete 
and structured with bold 
questions and regular font on 
the answer to contrast the 
different texts. Lines are used 
to structure the text and that 
makes it easy for the reader to 
find the interesting parts. The 
text colour is black and goes 
well with a contrast colour 
behind white. The picture 
brings the viewer something to 
combine the text with. 
Date – this is used to show the 
reader when the magazine is 
from which day, month and 
year this was written. 
Main image – an artist that 
stands to a stage with different 
people behind him. The image 
gives the reader a point of view 
of who the text is about. The 
artist can attract fans and 
people interested in the artist 
and connect readers. 
Sub Heading – this heading is tells the 
reader which part of the magazine he or she 
is in. Under the heading there is a feature 
who tells the reader which artist the article 
is about.
Hip Hop Connection Textual Analysis 
Masthead – Uses Hip Hop as 
the name of the Magazine is 
Hip Hop Connection. This gets 
the readers attention around 
what the magazine is about. 
Main Image – is the rapper 
Klashnekoff wearing clothes 
that matches his society. Hip 
hop clothes. This attracts 
people who are interested in 
this artist and maybe readers 
that have not heard about him 
before. 
Date & Price –This is a common 
convention you would expect in 
all magazines. The price is £3.25 
that says that the magazine has a 
Layout –The layout of this normal and reasonable price. 
magazine is very dark and has 
contrasts, between the red and 
black.The layout is very well 
structured and makes the 
magazine look exclusive. 
Barcode – a common 
convention used on the front 
cover in order for the customer 
to purchase the media product. 
Feature Headline –This is the 
largest text on the magazine’s 
front page. In this magazine it 
is Klashnekoff. This makes the 
audience notice which artist 
the magazine have on their 
front page. The text is easy 
noticeable because of the same 
colour as the Masthead. 
Freebies – this shows a free 
product by buying the 
magazine. This is used to get 
people to buy the magazine 
and to advertisement for the 
product. In this magazine you 
get a free cd from the artists: 
Apathy, GZA, Immortal 
Technique, Jim Jones and more.
Hip hop Connection Double Page Spread 
Main image – The main 
image is the famous rapper 
Baby J and this is taken as a 
close up of the artist. This 
attracts fans, people interested 
and readers to what the 
content of this article. The 
whole page is an image of the 
artist and this structures the 
layout of the pages. 
Heading – Baby J is the 
heading on this page, he is a 
famous rapper artist and the 
heading attracts both fans and 
people interested in hip-hop/ 
rap. The heading goes 
with a contrast of the 
background. 
Layout – The layout is simple 
and very structured. One page 
is a whole picture of the artist 
which the other page is about. 
This gives the viewer one page 
to read on and one page to look 
at to see who they are reading 
about. The text is written in red 
and black and gives the reader 
a good contrast between what 
is what. The more important 
content like a quote from the 
text is written in red and the 
regular text is in black. 
Drop caps – draws the attention of the reader to the start of the 
article on this page. 
Date – this is used to show the 
reader when the magazine is 
from which day, month and 
year this was written. 
Fact box – this is used to 
inform the reader about 
different stuff that may be 
important for the article.
Hip hop connection content 
page 
Heading –this heading is the 
largest and the main heading 
on this page. This attracts the 
readers attention and tells 
them what the text is about. In 
this article the heading tells the 
reader that they are going to 
read about the book of the 
month. 
Layout – The layout of this 
content page from Hip hop 
connection is has a lot of 
images and texts. It is 
structured in different lines 
and columns. You have 
contrasts between the white 
and red text. And you have as 
well a contrast between the 
box-text and the text written 
without a box. 
Buzz word – words used to attract 
the readers attention, here you have 
“well read” and this attracts the 
readers to see what the article is 
about. 
Main image – The main image on this 
content page is the image of the girl 
laying on the ground with coloured 
trousers. The image tells the reader what 
the text in the box is about and in this 
text it is about the book of the month. 
Sub image – the sub images is the 
images that follows with the text in 
this article. They are there to attract 
the readers attention. They show 
what the text can be about and in this 
article its images of the artist and 
different other images. 
Drop caps – draws the attention of the reader to the start of the 
article on this page. 
Fact box – this is used to inform the 
reader about different stuff that may 
be important for the article.
Wire Textual Analysis 
Masthead – Uses Wire as the 
name of magazine is Wire. This 
gets the readers attention 
around what the magazine is 
about. The masthead has a 
colour that contrasts with the 
background and main image. 
Main Image – is a unknown 
artist, this is what the 
magazine is about, music and 
rare artist and unknown 
people. The non-mainstream 
artist is known to be seen in 
this music magazine. 
Layout –The layout of this 
magazine is very dark and has 
contrasts, between the light 
and dark. The layout is very 
well structured and makes the 
magazine look exclusive. 
Buzz word – the word 
“Sensational” makes the 
readers think the magazine is 
special and exclusive. These 
words are used to draw the 
readers attention. 
Date & Price –This is a common 
convention you would expect in 
all magazines. The price is £3.50 
that says that the magazine has a 
normal and reasonable price. 
Barcode – a common 
convention used on the front 
cover in order for the customer 
to purchase the media product.
Wire Double Page Spread 
Layout – The layout 
is very simple. You 
have one page with 
text and one page 
with an image to 
illustrate who the 
text is about. The 
colours are very 
simple with a 
contrast from the 
page with text and 
the page with an 
image. The text is 
structured in colons 
so the reader can 
read the text easy. 
Main image – The main image on this double page spread is a picture of an artist. The 
artist is unknown for me. The image is set on the page beside the text. This makes the 
structure of the double page spread very clean. The image attracts the readers attention. 
Quote text – This is used 
to attract the readers 
attention about what the 
text is about. The quote 
can be an important bit of 
the text. 
Writer & page – this tells 
the reader who has 
written the article and it 
tells which page the 
reader is on.
Wire Content Page 
Layout – the layout of The wire 
magazine is very clean and 
structured and compared to other 
magazines, it seems like the wire 
magazine is a more article and for 
people who like to read a lot. The 
magazine seems to also be 
different and has articles about 
rare and unknown artist. This 
make the magazine special to all 
the other magazines. The text is 
written in columns so the reader 
can follow the text downwards 
with their eyes. The page is 2/3 
just text and 1/3 image this shows 
the reader that there is more 
important in the text than in the 
image. 
Main image – the main image on this 
content page is a picture with two 
guys looking straight in to the 
camera. This makes it seem they look 
straight at the reader. The image 
attracts the audience with who the 
two guys on the picture is and this 
makes the text underneath 
interesting. The little box with text on 
the image tells the reader who took 
the picture and where. 
Page & Magazine – this is set there 
for the reader to remember which 
magazine they are reading and which 
page they are reading on.

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Market research & analysis

  • 2. Music Magazines available in the UK • You can find lots of different music magazines in the UK. Magazines for every different genre and type of music. Some examples are: Kerrang!, Hip-hop Connection, Clash, The Wire, Let it rock etc.
  • 3. Publisher, Circulation & Readership • Mixmag is the biggest dance music & clubbing magazine in the world. It is published by the Company Development Hell Ltd. The magazine is international and are read by readers all over the world. Their circulation is about 20 000. The Magazine attracts people of interest of clubbing and dance music, but also people interested in big parties and celebrity. Their readership is solid with 190 000 readers. • Hip Hop Connection is aimed to all fans of hip hop and rap listeners. They have a circulation about 25 000. It is published by the company Infamous Ink and are published monthly. The magazine publishes different kinds of themes for example: DJing, rapping, Mcing, fashion, dance, music production, clubbing, graffiti art, etc. • The Wire is a magazine covering a wide range of alternative, underground and non-mainstream music. The magazine was published in 1982. If you like underground and new music this is the magazine for you.
  • 4. MixmagTextual Analysis Masthead – This is the magazine`s name and is the trademark for the magazine. White colour that contrast with the dark colour in the picture behind. This makes the headline pointing out. Main Image – famous artist named Steve Aoki wearing a American flag on his jacket. Steve Aoki is a known dj and artist, specially in the dance music and clubbing society. Date & Price – This is a common convention you would expect in all magazines. The price is £4.50 that says that the magazine is exclusive. Barcode – a common convention used on the front cover in order for the customer to purchase the media product. Layout – The layout of this magazine is colourful and has a lot of contrasts, between the red, white and black colours. The layout is very well structured and makes the magazine look exclusive. Buzz word – the word “special” makes the readers think the magazine is special and exclusive. These words are used to draw the readers attention. Feature Headline – This is the largest text on the magazine’s front page. In this magazine it is Steve Oaki. This makes the audience notice which artist the magazine have on their front page. The text is easy noticeable because of the contrast in the colours and the scale of the text. Sub Heading – uses the same contrast and colours as the rest of the magazine front cover. This makes the front cover fit perfect.
  • 5. Mixmag Double Page Spread Layout –Structured with contrast with dark and bright colours. Uses images with different colours as the two small images. Different colours and types of fonts are used to attract the audience to the theme of this article. Different shapes are used to show contrast between soft and hard. E.g. Circles and the squares. Heading – the heading is “Magnetic Man” this is used as a description of something else. The heading is white and has contrast with the main image behind it. Heading – Deadmau5 is the name of the artist and readers can connect the heading with the image behind. Deadmau5 has a mouse logo as his sign. This can attract fans and interested people. Sub Image – image that the readers can look at after reading and makes the layout perfectly lined. Without these images the layout would seem not finished and empty. Main image – taken from a concert, the picture is taken from below the stage. This attracts the reader as they can see what the artist is on the stage. The light from the stage gives a contrast to the dark atmosphere in the concert hall.
  • 6. Mixmag Content page Heading – The heading of this article is the quote from the text. It is written in a “ so the reader can see that it is quoted from the text. The quote can be interesting for the audience and often attracts the reader. The colour of the font is black and gives a great contrast to the white background. Layout – The layout of this content page is very complete and structured with bold questions and regular font on the answer to contrast the different texts. Lines are used to structure the text and that makes it easy for the reader to find the interesting parts. The text colour is black and goes well with a contrast colour behind white. The picture brings the viewer something to combine the text with. Date – this is used to show the reader when the magazine is from which day, month and year this was written. Main image – an artist that stands to a stage with different people behind him. The image gives the reader a point of view of who the text is about. The artist can attract fans and people interested in the artist and connect readers. Sub Heading – this heading is tells the reader which part of the magazine he or she is in. Under the heading there is a feature who tells the reader which artist the article is about.
  • 7. Hip Hop Connection Textual Analysis Masthead – Uses Hip Hop as the name of the Magazine is Hip Hop Connection. This gets the readers attention around what the magazine is about. Main Image – is the rapper Klashnekoff wearing clothes that matches his society. Hip hop clothes. This attracts people who are interested in this artist and maybe readers that have not heard about him before. Date & Price –This is a common convention you would expect in all magazines. The price is £3.25 that says that the magazine has a Layout –The layout of this normal and reasonable price. magazine is very dark and has contrasts, between the red and black.The layout is very well structured and makes the magazine look exclusive. Barcode – a common convention used on the front cover in order for the customer to purchase the media product. Feature Headline –This is the largest text on the magazine’s front page. In this magazine it is Klashnekoff. This makes the audience notice which artist the magazine have on their front page. The text is easy noticeable because of the same colour as the Masthead. Freebies – this shows a free product by buying the magazine. This is used to get people to buy the magazine and to advertisement for the product. In this magazine you get a free cd from the artists: Apathy, GZA, Immortal Technique, Jim Jones and more.
  • 8. Hip hop Connection Double Page Spread Main image – The main image is the famous rapper Baby J and this is taken as a close up of the artist. This attracts fans, people interested and readers to what the content of this article. The whole page is an image of the artist and this structures the layout of the pages. Heading – Baby J is the heading on this page, he is a famous rapper artist and the heading attracts both fans and people interested in hip-hop/ rap. The heading goes with a contrast of the background. Layout – The layout is simple and very structured. One page is a whole picture of the artist which the other page is about. This gives the viewer one page to read on and one page to look at to see who they are reading about. The text is written in red and black and gives the reader a good contrast between what is what. The more important content like a quote from the text is written in red and the regular text is in black. Drop caps – draws the attention of the reader to the start of the article on this page. Date – this is used to show the reader when the magazine is from which day, month and year this was written. Fact box – this is used to inform the reader about different stuff that may be important for the article.
  • 9. Hip hop connection content page Heading –this heading is the largest and the main heading on this page. This attracts the readers attention and tells them what the text is about. In this article the heading tells the reader that they are going to read about the book of the month. Layout – The layout of this content page from Hip hop connection is has a lot of images and texts. It is structured in different lines and columns. You have contrasts between the white and red text. And you have as well a contrast between the box-text and the text written without a box. Buzz word – words used to attract the readers attention, here you have “well read” and this attracts the readers to see what the article is about. Main image – The main image on this content page is the image of the girl laying on the ground with coloured trousers. The image tells the reader what the text in the box is about and in this text it is about the book of the month. Sub image – the sub images is the images that follows with the text in this article. They are there to attract the readers attention. They show what the text can be about and in this article its images of the artist and different other images. Drop caps – draws the attention of the reader to the start of the article on this page. Fact box – this is used to inform the reader about different stuff that may be important for the article.
  • 10. Wire Textual Analysis Masthead – Uses Wire as the name of magazine is Wire. This gets the readers attention around what the magazine is about. The masthead has a colour that contrasts with the background and main image. Main Image – is a unknown artist, this is what the magazine is about, music and rare artist and unknown people. The non-mainstream artist is known to be seen in this music magazine. Layout –The layout of this magazine is very dark and has contrasts, between the light and dark. The layout is very well structured and makes the magazine look exclusive. Buzz word – the word “Sensational” makes the readers think the magazine is special and exclusive. These words are used to draw the readers attention. Date & Price –This is a common convention you would expect in all magazines. The price is £3.50 that says that the magazine has a normal and reasonable price. Barcode – a common convention used on the front cover in order for the customer to purchase the media product.
  • 11. Wire Double Page Spread Layout – The layout is very simple. You have one page with text and one page with an image to illustrate who the text is about. The colours are very simple with a contrast from the page with text and the page with an image. The text is structured in colons so the reader can read the text easy. Main image – The main image on this double page spread is a picture of an artist. The artist is unknown for me. The image is set on the page beside the text. This makes the structure of the double page spread very clean. The image attracts the readers attention. Quote text – This is used to attract the readers attention about what the text is about. The quote can be an important bit of the text. Writer & page – this tells the reader who has written the article and it tells which page the reader is on.
  • 12. Wire Content Page Layout – the layout of The wire magazine is very clean and structured and compared to other magazines, it seems like the wire magazine is a more article and for people who like to read a lot. The magazine seems to also be different and has articles about rare and unknown artist. This make the magazine special to all the other magazines. The text is written in columns so the reader can follow the text downwards with their eyes. The page is 2/3 just text and 1/3 image this shows the reader that there is more important in the text than in the image. Main image – the main image on this content page is a picture with two guys looking straight in to the camera. This makes it seem they look straight at the reader. The image attracts the audience with who the two guys on the picture is and this makes the text underneath interesting. The little box with text on the image tells the reader who took the picture and where. Page & Magazine – this is set there for the reader to remember which magazine they are reading and which page they are reading on.