This is the National Strategic Plan of AIESEC Romania.

1. National Strategic Plan for AIESEC Romania
2012 – 2013
1. Mission Statement 6. Complementary Education
2. MOS 7. Business Intelligence Models
3. National Drivers 8. LC Visits
4. National Initiatives 9. National R&R
5. National Education cycle 10. MC services

2. Mission Statement
The mission statement should guide the actions of the organization, spell out its overall goal,
provide a path, and guide decision-making. It provides "the framework or context within which
the organizations’ strategies are formulated."
ONE Romania.
ACT to achieve our potential.
MOS of our mission statement
The measures of success are responding to the question: “How do you know if the mission
statement was fulfilled?” It is giving the key elements that the organization should focus on.
*Engagement remains a stage that is helping us to achieve more ELD

3. National Driver
National Driver KPI of the National Driver
 % of growth on GIP I
 % of growth on GIP O
GIP Growth
 % of incomes from GIP
Culture  NPS System
 # of projects financially sustainable – GCDP I
 # of incomes from GCDP O
Sales culture
 % of growth GCDP o
for GCDP  % of growth GCDP i
Growth  NPS System
 # of unique members working for GCDP/GIP
Efficient  # of TMP/TLP with objectives realized
TMP & TLP  Retention rate
 NPS System
National Initiatives
National Driver Description of NationalInitiative
1. Branding Programs aims a professional branding of the AIESEC Programs
(TMP,TLP,GIP,GCDP).
2. Local accreditation of AIESEC aims to gather credits from the Universities for our
Programs. Also, to run campaigns to get recognition from strategic companies in the
All 3 of them city for our membership.
3. GIP legalization – as an initiative driven in order to facilitate the processes of
GIP corporate, sustainability and legality.

4. National Driver Description of National Initiative
4. The National Corporate Sales Team is a national sales task force that reports
directly to the MC of AIESEC in Romania. The aim of this team is to increase national
sales intensity in specific TN markets and support the national focus of diversifying
incoming GIP experiences.
5. The National Raising Campaign have the purpose to align the LCs in AIESEC
GIP Growth
Romania in raising for GIP I twice a year
Culture
6. Market Segmentation - Product Development has the purpose of defining
products based on market segments: IT, education, marketing, psychology,
engineering, etc. on both Incoming and Outgoing GIP markets.
7. Ongoing Recruitment has the aim of changing the way of approaching our
International Programs in order to deliver more international experiences through
ongoing positioning, application periods opened constantly and quarterly selection.
8. Scaling up GCDP campaign is a collaborative initiative (II & NCD) having a national
frame for LCs to go in sales at NGOs at local level (having materials –product sheets,
Selling culture feedback forms, tracking tool and evaluation, promo campaigns) by offering our Non
for GCDP Corporate Dev. products and International Internships products.
Growth 9. Mobility funds for GCDP has the aim to find new resources for covering the
GCDP costs and increase the no of GCDP experiences offered by creating a
framework for LCs in order to apply at different funds available (Leonardo da Vinci,
ERASMUS, EVS etc).
10. LEAD is a national program that will be launched in 2012 for team leaders and
EB members to provide more specific competences and skills to perform bigger
results based on our membership quality; LEAD is an upgraded Leadership
Development Program that is formed out of three parts: I and myself, I and others, I
Efficient 11. Engagement Development is about developing the Engagement program into
TMP & TLP a qualitative pipeline for Experiential Leadership Development by implementing the
criteria established before.
12. National Mentorship Platform is a natural flow because of the mindset change
from coaching to mentoring and consultancy; through this initiative, minimum 10 LCs
will be put together for this mentorship platform, having more than 100 mentors for
more than 15% of their members.

5. National Conference cycle
Timeline
Conference Jan Feb March April May June July August Sept Oct Nov Dec
Rock Me 20,23/2012
RYLF 22,25/2012
EuroCO
MCC 10,13/2013
SprinCO 21,24/2013
EuroXpro
LOT 26,28/2013
NC 9,12/2013
IC
iTTT 30Aug,2Sept,2013

6. Complementary Education
Webinars: July-August 2012, January-February 2013
 soft skills development
 specialists development
National Booklets:
 SONA Booklet:
 Specialists Education: July-August
Functional Area Meetings:
 Minimum 3 meetings on Functional Areas (2 of them in National Conferences, 1 of them
separated)
 The dates will be established for each Functional Area.
Myaiesec.net Usage:
 Every functional area will have its own wiki – knowledge management tool
 Opportunities Wiki
Business Intelligence Models
SONA:
• Based on 4 programs (TMP – TLP – GIP – GCDP) and the 2 stages (Engagement & LLC)
• Built on 2015 KPI (stable until 2015)/ National Strategy KPI (can be modified in each
year) and Administrative part (Finance/Communication/Sales)
Area reports:
• We will use the same model of standards on the areas, but done with each LC
individually, as a need of different realities
• They will be released by each MCVP and done also with the LCs

7. LC Visits
The new format will be:
- Each MCVP will be MC Consultant for at least 1 LC
- There will be minimum 3 LC Visits delivered throughout the term
- The objectives of LC Visit need to settled with MC OD and LCPs
National Rewards and Recognition
Award Description
This award aims to encourage the development of the training
area in AIESEC Romania. Through this we want to ensure that
the members have a good experience on this specific area and
Best LTT Award that they are very good prepared so that they can support the
Rock development of the LC they are in and the development of the
entire AIESEC Romania network. Also, we want to encourage
them to think of training as a career path, as well.
ME Through this prize we appreciate and recognize AIESEC
members that were in a performing team with objectives
Best Team Award realized and that have fulfilled the quality standards for TMP
and TLP.
Through this award we appreciate and recognize the LC that
managed to achieve their ambition and have a growth on GIP
GIP I Growth Award incoming by providing qualitative experiences to the
stakeholders engaged in this program.
Sales Product
Development Award Through this award we are recognizing the sales Performance
for Q2

8. Award Description
This award is meant to recognize the performance on exchange and to the LC that:
Will define the Value of the Exchange experience in developing the
individual/Society and how to capture and showcase this.
Exchange award The LC that will answer to the question "What else can the exchange program be if
we would engage and develop every young person in the world?" with specific
RYLF Stars Award
actions.
This prize aims to appreciate all members that performed in implementing different
processes.
Alumni This award recognizes the ability of an LC to implement LLC fully (H4TF and Alumni
Development Relations), perform on them as well as contribute to the National Drivers.
Sales Through this award we appreciate and recognize the LC that managed to educate
Performance members in order to be performing, to have healthy processes in sales in order to
Award achieve the targets and contribute to the LC budget by involving the partners.
Through this award we appreciate and recognize the LC that managed to involve
Stakeholders more and more stakeholders in AIESEC because in order to provide more
Management experiences to our stakeholders we need to engage them in AIESEC. In this way
Award AIESEC becomes the first choice partner and a youth voice.
Handing in this award, we appreciate and recognize a LC that registers performance,
health and efficiency in all the areas. We are looking for one LC that can stand as
Excellence Award role model for AIESEC Romania with good case practices for the entire national
network.
Award Description
GIP Growth This award is given to the LC that will have a healthy growth on GIP,
both incoming and outgoing.
GCDP Growth This award is given to the LC that will have a healthy growth on
GCDP, both incoming and outgoing.
Efficient Members Through this award, we encourage the LCs to develop more
NC Development Award qualitative TMP and TLP experiences in order to be more efficient
and to perform better.
Sales Performance Award As in RYLF
Market Reach Award Handling in this award, we are recognizing the reach of the external
market that the LCs are covering by its internal operations. It is about
the efficient usage of the resources towards markets, by delivering
quality and impact.
Network Contribution Handling in this award, we are recognizing the results in contributing
Award towards the National MOSs and the way of delivery of these results
by showing collaborative behaviors in the national and international
network
Efficient Members Through this award, we encourage the LCs to develop more
Development Award qualitative TMP and TLP experiences in order to be more efficient
and to perform better.

9. MC Services
Towards the whole organization Towards the LCs
1. Stakeholder management 1. LC development
 AI representativity  Data analysis and reporting (monthly)
 Government relations - accreditation of  Recommendation for strategy development
the AIESEC Programs (Q)
 Alumni management (BOA, BOA  Consultancy for EBs (MCVP-VPs, MCP-LCPs
corporate)  LC visits (LCD plan)
 Network management  Management preparation for EBs ( through
2. Financial management the education cycle)
 Financial administration  LC Management tools
 Internal/external audit 2. Strategic development
 Investment management  Market analysis (before recruitment)
 Policies and regulations  National planning (NC, MC plan)
3. Legal management  National project development and
 Internal (enforcing compendium, management
legislation, bids, data privacy)  Long-term planning (MC plan)
 External (legal cases) - in case anything  Global alignment (campaigns)
happens the MC teams is accountable in  Developing communication plan
front of the law 3. Conference management
4. Communication
 Agenda management
 PR-external (brand management) - in case
 Conference management
of a communication crisis, audit the
 Risk management education cycle
campaigns, management of the national
4. Operations management
projects brand(recruitment, Money Sense,
 Tactics development (FAD, FAD initiatives)
Grow)
 Education and training
 Brand - Branding AIESEC Romania in the
 Data analysis and recommendation monthly
international network, Branding the
 Quality management (ICB)
AIESEC Programs, branding new national
 National CRM
projects
 Policies & regulations ( GIP, GCDP, TD,
 Trademark
Finance, Sales, Communication, Expansions)
5. Organizational management
 Organizational structure (JDs for MC and
consultancy for LC EB)
 National support teams
 National R&R System
6. National & International Partnerships
 managing the national and international
partners
 managing the international partnership