1. General Questionnaire
1. What is your inner motivation to apply in the MC of AIESEC Romania 2013 – 2014?
Hopes, dreams come true, desires, wishes and memories - these are the things that,
define outgoing exchange. During this year when I was a VP I have heard a lot of
beautiful stories, I have seen people becoming better persons and realizing how much
they can do and I know that I was one of the reasons in order for all of these to happen.
Honestly speaking, this last year was about discovering my contribution to these
lifetime changing experiences, and, in the same time, growing personally and
professionally. But for me, this was only the first step because I want to carry these
things further, applying as MCVP Outgoing GIP of AIESEC in Romania through achieving
the biggest results and, in the end, leading this organization towards excellence, next
year.
2. What is the leadership that the World & Romania is expecting from AIESEC?
AIESEC is not building people, it only gives the right circumstances and environment
for them to develop. What they do further with this, is only a matter of choice. AIESEC
brings out the best from people and it helps them realize their true values and principles
that will later characterize their actions through leadership. In a world where
everything is evolving faster and faster, where we tend to become oblivious AIESEC is
offering the sense of responsibility and purpose through a value based leadership style.
3. Having in mind a SWOT analysis for AIESEC in Romania, what is the role of AIESEC
in Romania? Based on that, how can AIESEC in Romania be more relevant?
Strengths: Weaknesses:
Number of members Decrease in GIP (in & out) realizations in the
Having exchange as a focus at local and last 3 terms
national level Low collaboration between LCs
GENERAL QUESTIONNAIRE ANDREEA FRATILA

2. GIP EPs recognized at international level Structure and workload of NST
Alignment of our outgoing programs branding Weak HR planning at LC level
LC consultant system No LC structure alignment /different LC
Strong iGCDP culture structures
Planning process Few members working for International
Internships area
GCDPo growth generated by mainly 2 LCs: Cluj
Napoca and Bucharest
Financial instability
Opportunities: Threats:
LC consultant system No more EVS opportunities starting with 2013
Collaboration with Ministry of Education and Inefficient educational system
with Universities Low rate of graduates from high school
Romanian students would go to work abroad
GENERAL QUESTIONNAIRE ANDREEA FRATILA

3. Analyzing the scheme above, we can notice the fact that the trend of Romanian's
students is to have professional international experiences. What AIESEC does in this
situation is to come with opportunities to cover their needs and to accomplish the
mission of making them become change agents. The missing link between these is
having solid partnership with Universities, which will offer the credibility needed.
Obviously the next step is to create a collaboration between AIESEC and the Universities,
which will bring us the amount of experiences needed and thus making us relevant in
the market.
4. AIESEC Romania is halfway towards our 2015 midterm ambition. Evaluate our key
achievements from 2010 and key things that should happen in the next 3 years.
In 2013, AIESEC in Romania has all the processes, strategies, tools and frameworks that
it needs in order to achieve the 2015 midterm ambition. In 2013, AIESEC in Romania’s
membership understands the statements of AIESEC 2015, they see its relevancy and
importance and they have the proper mindset in order to push towards achievement.
Further on, AIESEC in Romania needs the results that showcase the achievement of
AIESEC 2015. Results driven by one simple strategy: action.
In the previous three terms, the focus was put on developing a mindset that is aligned
with 2015, developing a deeper understanding and a strategic approach towards the
midterm ambition. Laura’s term (2010-2011) was the one who introduced the vision to
the country and pushed towards showcasing it as much as possible. Mickey’s term (2011-
2012) focused on developing the proper mentality and a strategic approach towards the
vision, through creating descriptions, frameworks and initiatives that would further on
help the country towards working for 2015. Alex’s term (2012-2013) focused on creating
products that are customized on the new AIESEC experience and the vision, which are
customizable on market needs and relevant for its stakeholders, making AIESEC XP the
main product that we are selling, as an organization.
GENERAL QUESTIONNAIRE ANDREEA FRATILA

4. 5. What will be the changes that will increase the volume of AIESEC in Romania
ELD realizations for 2013 – 2014 term (have in mind the connection between our
products and external environment)?
Firstly, according to the triple bottom line of AIESEC, we can say that the programs that
penetrate the market and have the biggest connection to the external environment are
our GCDP and GIP, both incoming and outgoing, TMP and TLP growth being
automatically determined by growth in the international programs (more experiences
delivered=more members working for AIESEC). Therefore, the focus of this year should
be in aligning front and back office strategies in order to drive growth on international
programs and further on, automatically, on domestic programs.
In order to grow our international programs, we need to take them one by one and
analyze the changes that need to happen for each one of them.
a) GCDPi is a product in maturity, thus the changes that need to be brought are not
that many, but rather the focus should be on reshaping GCDPi products in order
to grow the others programs (GIPi, GCDP/GIPo) through corporate projects based
on exchange (TRY) and through GCDPi projects for students that can become
GCDPo projects (INPRO – AIESEC Craiova).
b) GIPi is a product that has the potential to grow, but has been in decrease in the
past years, due to lack of knowledge in terms of selling GIP. Thus, the changes
should be brought in terms of designing national GIPi projects and initiatives with
specific frameworks, clear market targets (way to approach different sectors)
and teaching the country on product development and product packaging for GIP.
c) GIPo is a product that is growing steadily but slowly, thus there should be
continuity in terms of working on sub products. The changes can be brought in
terms of shifting corporate projects (AIESEC Academy, Career Days, etc.) to
generate GIPo numbers (well prepared students with proper expectations).
d) GCDPo is a product in growth and with a high relevancy for our student
environment. The quality of the program is currently high, but improvements
should be brought in terms of EP preparation (regional or national ICPS).
GENERAL QUESTIONNAIRE ANDREEA FRATILA

5. 6. What will AIESEC in Romania remember about 2013 – 2014 term? Describe
which will be the key milestones you commit to strive for during next term.
When AIESEC in Romania looks back at the term 2013-2014, one word should come to
its mind: overachievement. It should be a term in which the entire country follows one
mindset, of action, focusing on hard work and achieving results beyond limits.
The term 2013-2014 will be one in which AIESEC in Romania goes the extra mile, in
which we stop limiting ourselves and push towards greater results, a term in which we
leverage on the work of the previous MCs, in which we continue initiatives and take
them to the next level, bringing a qualitative growth in all our ELD programs.
In order to fulfill the idea of overachievement, the key milestones of the term would
be the transition period when the new MC team should focus on understanding and
solidifying all the strategies and initiatives started by the previous MC, National
Congress, when the MC team needs to transmit a unitary message of action towards
results and make Executive Boards understand the relevancy and importance of the
term to come and RockMe, when we evaluate the results achieved so far and recheck
our plans for the rest of the year.
7. In 2014, AIESEC in Romania is the winner of the Global Excellence UBS award.
Explain why.
There are no words to describe the feeling that I have right now, holding this Award.
It makes me think about all the reasons that I have for being part of this big and
amazing world, named AIESEC.
One minute ago, when I was walking to the stage to receive the award, there were
passing through my mind images of people working, people striving for great
realizations, people pushing themselves to a higher lever over and over again.
I started this journey together with my MC team and LCs working to build a culture of
excellence in every step forward that we were going to take. I am shaking right now
because I realize that AIESEC Romania proved that big dreams CAN happen with hard
work, united teams and believing in every step that we take.
The organizational results that AIESEC Romania had this year, encountered a
considerable growth regarding all our programs that led forward to a bigger
contribution towards the international network.
GENERAL QUESTIONNAIRE ANDREEA FRATILA

6. Through the alignment of back and front office strategies we were able to reach the
level of relevancy desired in our markets.
I am proud to say that AIESEC Romania has a voice again and this night it was heard!
This is just an example of the speech held by the MCP of AIESEC in Romania, clearly
underling the reasons for which AIESEC Romania will win the Global Excellence UBS
Award in 2014.
GENERAL QUESTIONNAIRE ANDREEA FRATILA