PPT on social media optimization.

1. SMO
"Social networking" has been around forever.
It's the simple act of expanding the number of
people you know by meeting your friends'
friends, their friends' friends and so on. In fact,
many of us today use Twitter and Facebook to
promote our existing and upcoming businesses.
And people looking to connect with other
business-associated contacts usually move to
sites like LinkedIn

2. SMO
In these days of competition everyone wants
attention to their websites. Everyone would love to
see large number of internet users accessing their
websites. Basically it is a road to success which gives
due attention to your websites through different
channels. Social Media Optimization is a technique to
attract huge traffic on the website, it is new hat and
help to increase the credence of your website. There
are many tools used for social media optimization like
: - Facebook, Orkut, MySpace, ibibo, twitter, digg,
stumble upon etc. SMO is also called web 2.0
marketing.

3. SMO
Two things in SMO
Social Media: is an umbrella term that defines the
various activities that integrate technology, social
interaction, and the construction of words and
pictures.
Social Networking: uses software to connect
individuals and build communities of people who
share interests and activities or who are interested in
exploring the interests and activities of others.

4. SMO
Types or Technologies
Social networking - Facebook, Twitter, MySpace,
LinkedIn, Ning
Social bookmarking - Digg, Delicious
Blogs - Wordpress, TypePad,
Wikis - Wikipedia
Photo sharing - Flickr, Photobucket
Video Sharing - YouTube, iMemories
Presentation Sharing - Slideshare.net