Social networks are a great way to connect and engage with your audience. With this guide, we'll teach you how to approach each network so you can truly own your social media presence.

1. SOCIAL
NETWORKS:
IMPACT ON
BUSINESS
Social media has multiple positive impacts
on business in terms of brand recognition,
customer engagement, revenue, and
customer service.

2. The Concept of Social
Networks
1. Social networking is the use of internet-based social
media platforms to stay connected with friends, family, or
peers.
2. The most popular social networking sites in the U.S.
include Facebook, Instagram, and Twitter.
3. Marketers use social networking for increasing brand
recognition and encouraging brand loyalty.
4. Social media can help connect people and businesses
and can help promote brand awareness.

3. How
Social
Networking
Works

4. Social networking involves the
development and maintenance of
personal and business relationships
using technology. This is done through
the use of social networking sites, such
as Facebook, Instagram, and Twitter.
These sites allow people and
corporations to connect with one
another so they can develop
relationships and so they can share
information, ideas, and messages.

5. Advantages
of Social Networking
1. Networking without border
2. Instant News and Information
3. Great marketing channel for Business
4. Awareness and Activism
5. Exchange of ideas and Collaboration

6. Disadvantages
of Social Networking
1. Addiction
2. Mental Illness
3. Misleading Information
4. Cyberbullying
5. Hacking
WHAT IS THE PURPOSE OF
SOCIAL NETWORKING?
Social networking connects
individuals with other people
and businesses by allowing
them to share information,
ideas, and messages.
Companies also use social
networks to create and
increase brand recognition,
promote products and services,
and answer customer queries
and concerns.

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