2. By the end of 2016 . .
there is an increasing number of children’s right violation.
in 2015, 2726 cases reported
.
in 2016, 3739cases reported
.
.
It always increases every year
and our children are the victims
source : kompas.com
3. Most of the cases is child abuse towards
. physical ( 273 cases )
. psychology ( 43 cases )
. sexual ( 309 cases )
at home, school and social environment
Ironically they occurred in child living environment, such as
17. A campaign event based that brings children
right values
A market that will raise your awareness
towards children rights
Once you shop at this market, you will get
something in return
M A R K E T O F R I G H T | A L T 1
18. 10% of the product price will be donated to
the SOS Children Village
As an appreciation, an appreciation card will
be given to the buyer
M A R K E T O F R I G H T | A L T 1
19. We tell people about children
rights by an appreciation card
1 card represents :
- 1 children right
- 1 story of a child
- 1 appreciation delivered
by child drawings &
writings
- Hopefully, more than 1
help to our children right
M A R K E T O F R I G H T | A L T 1
20. The concept is gratitude, being
seen from the point of a child,
the more honest way a child can
give to you expressed by the
drawings and writings.
Everything in this world is about
give and take.
This is the childish way for
giving and it can let other
people to giving them back by
supporting their rights.
M A R K E T O F R I G H T | A L T 1
21. Besides . .
By looking through cards, you
can feel connected to them as
you help.
All of the links given in the card will
lead to the campaign sites.
M A R K E T O F R I G H T | A L T 1
22. Campaign items :
- Brochure
- Event Poster
- Infographic
- Cards
- Event tickets
- Other merchandises
- Board Games
- *Book
- Booth
M A R K E T O F R I G H T | A L T 1
29. An integrated campaign that let them know
their rights in creative yet unique way.
Playground as a place for children to play and
explore things they haven’t.
Realize a world where children can have a
happy, protected and healthy childhood.
P L A Y G R O U N D | A L T 2
30. Campaign items :
- Brochure
- Infographic
- Other merchandises
- Board Games
- Other possible printed games
P L A Y G R O U N D | A L T 2