Presentation to the Canada New England Cruise Symposium

1. Making Social Media
Work for You "
Allan Gates, Revolution Strategy"
June 10, 2010"

2. This is Allan"
• Partner and Executive Vice President
with Revolution"
• Leads the Tourism New Brunswick
account"
• Integrated communications strategist
and planner"
– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online Ads/SEM/
SEO), PR"

3. The Internet is
the most important
marketing tool for
Tourism Operators"

4. Here comes
everybody

5. Photo:
Flickr
User
Alex
Kess

6. In the Old Days"
Advertising
Vehicles"
Your News "
Customer"
Message" Media"
Travel"
Trade"

7. But now…"
Your Customer"
Message"

8. ADVERTISING
KINDA
SUCKS

9. Social Media is
an Opportunity"

10. Advertising = $"
Social Media = time"

13. There
are
112,291,180
Americans over
18 on Facebook"

14. There
are
13,612,520
Canadians over
18 on Facebook"

15. Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views"

16. 45% of
Facebookʼs US
audience is 26
years old +"

17. The fastest
growing
Facebook
segment is
females 55+"

18. 4 New
Rules"

19. 1
Itʼs Not"
(Just)
About
Your Web
Site"

20. Photo:
Flickr
User
WillNotMove

21. The Web Is An Ecosystem"

22. 2
Social
Media is
Just a
Channel"

23. Photo:
Flickr
User
B
Rosen

24. 3
Donʼt Be
Boring"

25. Photo:
Flickr
User
Kevin
McShane

26. 4
Itʼs a
Conversation"

27. Photo:
Flickr
User
eye2eye

28. Thanks"

29. Allan Gates"
EVP, Revolution"
506-642-4445"
allan.gates@revolutionstrategy.com"
www.allangates.com"
Facebook.com/allangates"
@redgateca"
http://www.slideshare.net/agates99"