Iof Conf 2010 Session Slides

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my bit of the Inst National Convention presentation on mainstreaming Social Media

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Iof Conf 2010 Session Slides

  1. 1. # IOFNC<br />Mainstreaming Social Media within your organisationJuly 2010<br />by Jason Potts, Think and Paul Lewis, RSPB<br />
  2. 2. Some relevant things I have learned in the last two days ...<br />Average age social network users?<br />Percentage of JG traffic from FaceBook? <br />Royal children’s Hospital Foundation, Brisbane, people using there events Facebook app raised how much more?<br />Cancer research use Facebook and Twitter to ‘sexy up’ emails<br />Difference an audience and a community <br />37, 46, 2.4 <br />With thanks: Jonathan Waddington, Nick Burne, Martin Gill, Nick Allen, AJ Leon <br />
  3. 3.
  4. 4. With thanks: Christine Egger<br />
  5. 5.
  6. 6.
  7. 7. Agenda<br />Some theory<br />Mainstreaming commercial & non-profits<br />Case study (RSPB)<br />Lively debate!<br />
  8. 8. Agenda<br />Some theory<br />Mainstreaming commercial & non-profits<br />Case study (RSPB)<br />Lively debate!<br />
  9. 9. “Geek-free workshop”<br />Please ask if it doesn’t make sense! But only in Vulcan <br />
  10. 10. Meg Pickard<br />The Guardian, Head of Social Media Development<br />Twitter: @MegPickard<br />
  11. 11. <social <br />media><br /><Socialnetworking><br /><Device neutral><br />
  12. 12. How users interact with content<br />Consume<br />React<br />Curate<br />Create<br />{<br />{<br />More common<br />The opportunity!!<br />Credit: Meg Pickard<br />
  13. 13. Consuming<br />Credit: Meg Pickard<br />
  14. 14. Reacting<br />Credit: Meg Pickard<br />
  15. 15. Curate<br />Credit: Meg Pickard<br />
  16. 16. Create<br />Credit: Meg Pickard<br />
  17. 17. Publication of content<br />Commission<br />Research<br />Write<br />Sub<br />Curate<br />Share<br />Consume<br />Contribute<br />React<br />Recommend<br />Credit: Meg Pickard<br />
  18. 18. Publication of content<br />Commission<br />Follow-up<br />React<br />Be inspired by<br />Research<br />Write<br />Sub<br />Curate<br />Curate<br />Create<br />Inspire<br />Consume<br />Curate<br />Share<br />Add<br />Research<br />Be a source<br />React<br />Contribute<br />Commission<br />Be inspired by<br />Recommend<br />Collaborate<br />Credit: Meg Pickard<br />
  19. 19. Agenda<br />Some theory<br />Mainstreaming commercial & non-profits<br />Case study (RSPB)<br />Lively debate!<br />
  20. 20. The Guardian: Changing a culture ...<br />
  21. 21.
  22. 22. The Guardian: Twitter to big people up ... Reward positivity<br />
  23. 23.
  24. 24. The National Trust: Socially created, embraced and distributed...<br />
  25. 25. The National Trust: Social at the heart of creation ...<br />
  26. 26. http://www.flickr.com/photos/41749772@N06/3865777229/<br />For five weeks during summer 2010, Liam Wyatt is the British Museum’s “Volunteer Wikipedian in Residence”<br />His task is working between the British Museum and Wikipedia to write articles about notable objects in their collection (and encourage others ) <br />“I looked at how many Rosetta Stone page views there were at Wikipedia. That is perhaps our iconic object, five times as many people go to the Wikipedia article as to ours”.Matthew Cock, Head of New Media, British Museum<br />Mainstreaming doesn’t mean fighting against the tide!<br />
  27. 27. Antwerp Zoo used a radical audience-focused approach to monitor the gestation and birth of a new baby elephant through social media channels<br />Half a million people watched birth online<br />5% of the Belgian population followed the pregnancy<br />Visitors to the zoo the year before the Kai Mook was born: 100,000<br />Visitors to the zoo the year after Kai Mook was born: 300,000<br />Kai Mookb.17/5/09<br />http://www.youtube.com/watch?v=F1uwexYeKAg <br />Mainstreaming does mean creating compelling, social experiences around your core business<br />
  28. 28. Brooklyn Museum uses a blog, Flickr account and Twitter to talk about the process and practicalities of putting together an exhibition, encouraging feedback and bringing friends and potential visitors closer to the experience: caring about the process as well as the end result<br />Mainstreaming does mean creating Transparent, open, honest, engaging experiences about the real work<br />
  29. 29. Finding the network<br />SurveyMonkey (existing donors)<br />Addictamatic.com (general buzz)<br />Technigy.com (brand buzz)<br />Blogpulse.com (super-blogger drill down)<br />Google.com/trends (super-blogger trends)<br />Alexa.com (super-blogs reach)<br />Digg.com (blogger popularity)<br />Mainstreaming does mean finding the network<br />
  30. 30. Mainstreaming the social elements of fundraising …<br />
  31. 31. 55,000<br />130,000<br />2,000<br />Mainstreaming the social elements of your fundraising program<br />
  32. 32. Mainstreaming by making the process social!!!!!<br />
  33. 33. Agenda<br />Some theory<br />Mainstreaming commercial & non-profits<br />Case study (RSPB)<br />Lively debate!<br />
  34. 34. Agenda<br />Some theory<br />Mainstreaming commercial & non-profits<br />Case study (RSPB)<br />Lively debate!<br />
  35. 35. Thank you<br />Website: thinkcs.org<br />Email: jason@thinkcs.org<br />Twitter: @leneva<br />
  36. 36. Where you are now!<br />

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