Canada New England Cruise Symposium, Indutry Trends, Alan Gates

1. Making Social Media
Work for You
Allan Gates, Revolution Strategy
June 10, 2010

2. This is Allan
• Partner and Executive Vice President
with Revolution
• Leads the Tourism New Brunswick
account
• Integrated communications strategist
and planner
– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online
Ads/SEM/SEO), PR

3. The Internet is
the most important
marketing tool for
Tourism Operators

4. Here comes
everybody

5. Photo: Flickr User Alex Kess

6. In the Old Days
Advertising
Vehicles
Your News
Customer
Message Media
Travel
Trade

7. But now…
Your Customer
Message

8. ADVERTISI
NG KINDA
SUCKS

9. Social Media is
an Opportunity

10. Advertising = $
Social Media = time

13. There are
112,291,180
Americans over
18 on Facebook

14. There are
13,612,520
Canadians over
18 on Facebook

15. Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views

16. 45% of
Facebook’s US
audience is 26
years old +

17. The fastest
growing
Facebook
segment is
females 55+

18. 4 New
Rules

19. It’s Not
(Just)
About
Your Web
Site

20. Photo: Flickr User WillNotMove

21. The Web Is An Ecosystem

22. Social
Media is
Just a
Channel

23. Photo: Flickr User B Rosen

24. Don’t Be
Boring

25. Photo: Flickr User Kevin McShane

26. It’s a
Conversation

27. Photo: Flickr User eye2eye

28. Thanks

29. Allan Gates
EVP, Revolution
506-642-4445
allan.gates@revolutionstrategy.com
www.allangates.com
Facebook.com/allangates
@redgateca
http://www.slideshare.net/agates99