Industry Trends, Challenges, Opportunities Allan Gates

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Industry Trends, Challenges, Opportunities Allan Gates

  1. 1. Making Social Media Work for You Allan Gates, Revolution Strategy June 10, 2010
  2. 2. This is Allan • Partner and Executive Vice President with Revolution • Leads the Tourism New Brunswick account • Integrated communications strategist and planner – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/SEO), PR
  3. 3. The Internet is the most important marketing tool for Tourism Operators
  4. 4. Here comes everybody
  5. 5. Photo: Flickr User Alex Kess
  6. 6. In the Old Days Advertising Vehicles Your News Customer Message Media Travel Trade
  7. 7. But now… Your Customer Message
  8. 8. ADVERTISI NG KINDA SUCKS
  9. 9. Social Media is an Opportunity
  10. 10. Advertising = $ Social Media = time
  11. 11. There are 112,291,180 Americans over 18 on Facebook
  12. 12. There are 13,612,520 Canadians over 18 on Facebook
  13. 13. Facebook saw 540 million unique visitors in April, 35% of web users, and 570 billion page views
  14. 14. 45% of Facebook’s US audience is 26 years old +
  15. 15. The fastest growing Facebook segment is females 55+
  16. 16. 4 New Rules
  17. 17. It’s Not (Just) About Your Web Site
  18. 18. Photo: Flickr User WillNotMove
  19. 19. The Web Is An Ecosystem
  20. 20. Social Media is Just a Channel
  21. 21. Photo: Flickr User B Rosen
  22. 22. Don’t Be Boring
  23. 23. Photo: Flickr User Kevin McShane
  24. 24. It’s a Conversation
  25. 25. Photo: Flickr User eye2eye
  26. 26. Thanks
  27. 27. Allan Gates EVP, Revolution 506-642-4445 allan.gates@revolutionstrategy.com www.allangates.com Facebook.com/allangates @redgateca http://www.slideshare.net/agates99

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