Industries being hurt and changed bythe Internet• Newspapers, printing and books• Music• Television• Travel agents• Stockbrokers• Postal service• Department stores• Some Technology companies
Opportunities in Travel Technology• Highly creative visuals• Engage with people who DIY• Social Media being used as a Search Engine• Friends and connections will influence traveldecisions– Photos– Conversations, peer recommendations and Crowdsourcing• Networking opportunities
Look for creative new ways to engage• “Engage” don’tpromote– Like, Share andComment– At a human level• Build Community– around destinations– Around expertise• Massively build yournetwork– For networking– To appear in otherpeople’s search results– To build your visibilityonline• Reach out throughInterests
An experiment on‘how happiness spreads’• 3 weeks at Schiphol, Amsterdam• 28 passengers surprised with gifts after 28‘check ins’ on Foursquare or Twitter• 1,000,000 mentions on Twitter• ‘Making of’ video featured on 100s of Blogs• 5,000 new friends for KLM on Facebook• Every conversation mentioned KLM’s service
Select a continent and travel dates.Shake your phone and there’syour destination. Plus prices and booking.
Social Media – all about Sales and Marketing?• To listen and learn• Share best practice• Thought leadership• Networking/Relationships• Search engines/traffic• Collaboration• Engage• Comment/share expertise• Add value/contribute todiscussions• Events• Cement relationships• Brand loyalty, buzz and fun• Customer service• Identify influencers• Idea feedback• Build Community• Show a human face• PR• Recruitment/Employeeengagement