Social Media In Travel and Tourism - International Conference on Travel Technology India

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Slide deck from Philip Calvert's presentation Social Media In Travel and Tourism - at the International Conference on Travel Technology India in Kerala

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Social Media In Travel and Tourism - International Conference on Travel Technology India

  1. 1. How to find new clients and turnthem into leads, using Social MediaPhilip Calvert @PhilipCalvert
  2. 2. Over hyped?
  3. 3. Gartner Hype Cycle
  4. 4. Six significant trends in Social Media• Visualisation of Content• Short content• “Engagement”– Like, Comment or Share• Social Media being used for Search• Mobile• We trust posts from people we know
  5. 5. We ignore the impactand disruption of theInternet at our peril.
  6. 6. Don Strickland, former Kodakvice president
  7. 7. Industries being hurt and changed bythe Internet• Newspapers, printing and books• Music• Television• Travel agents• Stockbrokers• Postal service• Department stores• Some Technology companies
  8. 8. Opportunities in Travel Technology• Highly creative visuals• Engage with people who DIY• Social Media being used as a Search Engine• Friends and connections will influence traveldecisions– Photos– Conversations, peer recommendations and Crowdsourcing• Networking opportunities
  9. 9. CREATIVEVISUALS
  10. 10. Infographic tools• Visual.ly• Infogr.am• iCharts• Piktochart
  11. 11. Add media to your Background Summary
  12. 12. Add media to your Background SummaryResult…
  13. 13. SOCIAL MEDIAAS ASEARCH ENGINE
  14. 14. Photo credit: telegraph.co.uk
  15. 15. Photo credit: telegraph.co.uk
  16. 16. Photo credit: telegraph.co.uk
  17. 17. Search is changing.Search results include posts fromyour friends and contacts.So your posts will show upin their searches.
  18. 18. ENGAGE WITHPEOPLE WHOWANT TO DO ITTHEMSELVES
  19. 19. Consumers want to and can‘do it themselves’……but help them by making yourexpertise available.The Internet is not a threat to you.
  20. 20. The problem with customers• They have instant access to information• They are short on time• You don’t stand out enough• The Internet is quick and easy
  21. 21. …we feel under threat.Do Doctors feelunder threatfrom the Internet?
  22. 22. Tell us something we don’t already know
  23. 23. Tell us something we don’t already know
  24. 24. Tell us something we don’t already know
  25. 25. Look for creative new ways to engage• “Engage” don’tpromote– Like, Share andComment– At a human level• Build Community– around destinations– Around expertise• Massively build yournetwork– For networking– To appear in otherpeople’s search results– To build your visibilityonline• Reach out throughInterests
  26. 26. FRIENDS ANDCONNECTIONSINFLUENCINGTRAVEL DECISIONS
  27. 27. John Ellis andLaura Preston
  28. 28. NETWORKINGOPPORTUNITIESFor Consumers andTravel professionals
  29. 29. An experiment on‘how happiness spreads’• 3 weeks at Schiphol, Amsterdam• 28 passengers surprised with gifts after 28‘check ins’ on Foursquare or Twitter• 1,000,000 mentions on Twitter• ‘Making of’ video featured on 100s of Blogs• 5,000 new friends for KLM on Facebook• Every conversation mentioned KLM’s service
  30. 30. Reach out through Interests
  31. 31. APPS
  32. 32. Select a continent and travel dates.Shake your phone and there’syour destination. Plus prices and booking.
  33. 33. Social Media – all about Sales and Marketing?• To listen and learn• Share best practice• Thought leadership• Networking/Relationships• Search engines/traffic• Collaboration• Engage• Comment/share expertise• Add value/contribute todiscussions• Events• Cement relationships• Brand loyalty, buzz and fun• Customer service• Identify influencers• Idea feedback• Build Community• Show a human face• PR• Recruitment/Employeeengagement
  34. 34. Are you on board?www.philipcalvert.com

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