Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Kyla USA trip april 2010


Published on

  • Be the first to comment

  • Be the first to like this

Kyla USA trip april 2010

  1. 1. Kyla’s trip to the USA<br />
  2. 2. When I arrived in San Francisco it was raining <br />
  3. 3. I visited Eden Information &Referral in HaywardThe organisation operates a 211 service<br />
  4. 4. What is 211? <br />2-1-1 is an easy to remember telephone number that connects people with important community services and volunteer opportunities. In 2009, 2-1-1 services in the United States answered more than 16.2 million calls. <br /> Every hour of every day, hundreds of people need essential human services - they are looking for training, employment, food pantries, help for an aging parent, addiction prevention programs for their teenage children, affordable housing options, support groups and ways of becoming part of their community. 2-1-1 allows people to give help and to get help.<br />
  5. 5.
  6. 6. Meet Barbara – the Director of Eden I & R<br />
  7. 7.
  8. 8. There was a squirrel at Eden I & R!<br />
  9. 9. Eden Information & Referral<br />Has been operating for over 30 years<br />Has an innovative Executive Director<br />Produces ‘The Big Blue Book’ a directory of human services for the Alameda County<br />is this sounding familiar.....<br />
  10. 10. Eden Information & Referral<br />Call centre operates 24/7<br />The organisation has 2 main databases<br />Social services<br />Housing<br />Both are ‘Filemaker Pro’ and maintained by an<br />in-house tech guy<br />
  11. 11. Eden Information & Referral<br />To supplement funding Eden I & R also does lots of vetting type services<br />Managing all the different contracts is an administrative nightmare, but the income is essential for organisational sustainability<br />
  12. 12. Eden Information & Referral<br />Operate after hours phone service for local council<br />Conduct initial phone screening to determine eligibility for programs such as food stamps & tax help<br />Provide phone service for ‘Bank of Oakland’ program<br />Provide client lists for charity programs like ‘toys for tots’<br />
  13. 13.
  14. 14.<br />
  15. 15. The Hayward Public Library was nearby so I called in and said hi!<br />
  16. 16.
  17. 17.
  18. 18. At TechSoup I met with many members of the <br />global team and gained an overview of how the<br />customer service team works – it is very <br />different to the operations at DonorTec. I also found about TechSoup for Libraries.<br />
  19. 19. More ‘call centre’ style<br />No ability for customer to leave phone message – placed on hold with recording of tips about TechSoup Program<br />Team members tasks very structured <br />Great posters “I’m a Nonprofit”<br />
  20. 20. Met with Sarah Washburn, Library Program Manager<br />Program started several years ago with a grant from the Gates Foundation<br />Very keen to add Australia to the program<br />Could be an expansion of TS for Libraries site, or we could run our own site<br />Sarah has developed relationships with many librarians in the US<br />Site has resources, library spotlights, webinars and monthly newsletter<br />
  21. 21. Alcatraz<br />
  22. 22.
  23. 23.
  24. 24. I took a walk across the Golden Gate Bridge<br />
  25. 25. and undertook some more Community Information research<br />
  26. 26. After my walk I headed off to Atlanta<br />
  27. 27. #10ntc<br />I joined a breakfast discussion “Social Media – personal & professional”<br />Participants expressed fear at ideas expressed via social media haunting them in the future<br />Discomfort at expressing political views online<br />Blog posts used in court case<br />
  28. 28. The trouble with Slacktivisim<br />"the act of participating in obviously pointless activities as an expedient alternative to actually expending effort to fix a problem.“<br />Examples of cause-oriented slacktivism are numerous, from turning your Twitter profile photos green in solidarity with Iranian protesters to short-term boycotts such as the recent Earth Hour<br />Mixed emotions about “slacktivism”<br />Wendy Harman from US Red Cross spoke about how her attitude to social media and “slacktivism” transformed as she watched the Haiti response unfold<br />
  29. 29. What a bunch of ‘Slackers’<br />
  30. 30. The Networked Nonprofit: Using Social Media to Power Social Networks for Change <br />The book is coming soon!<br />Networked Nonprofits are defined not by websites and software, but by the “networked” culture that they fully embrace<br />
  31. 31. Seven Critical Qualities Of A Networked Nonprofit<br />Transparent<br />Value networks<br />Comfort with tools<br />Networked ecosystem<br />Courageous<br />Trusting<br />Athletic<br />
  32. 32. That's Not Funny: Using Humour in Online Communications <br />I don’t get American humour! <br />Presenter thought about writing a book titled “Nonprofit Humour” and someone asked him – ‘is that a pamphlet?’<br />Rules <br /> Be nice <br />Be topical<br />Give humour a go<br />Don’t be mean!<br />
  33. 33. The Real Housewives of Social Media<br />
  34. 34. The Real Housewives of Social Media<br />Social media needs to be part of your organisations communications strategy<br />Collaborate with others in your sector<br />Tools – monitor (REALLY important), be bold, add video, analyse (there are tools 4 this)<br />Measurement – important to pick the right outcome to measure<br />Identify influencers and get them first<br />Reflect – if something didn’t work give it a Joyful funeral – then move on!<br />
  35. 35. Tools<br />What the hashtag – to promote #nptechau<br />Twitalyzer – serious analytics for social media<br />Viralheat – more analytics<br />Tweetbeep – find out what people are saying about us on twitter<br />And there are many more tools<br />
  36. 36. Games For Change<br />AsiBurak from gave a fantastic keynote about using gaming to spread awareness of social/political issues<br />Checkout the website – all kinds of games for kids and adults<br />The game ‘Peacemaker’, all about the Israeli-Palestinian conflict was demonstrated. You can view a game preview at<br />
  37. 37. After all that I was ready to relax at World of Coca Cola<br />
  38. 38. I also called in to the Atlanta Public Library Service<br />
  39. 39. And took a stroll around the neighbourhood<br />
  40. 40.
  41. 41. Anyone need their shoes cleaned?<br />
  42. 42. Before returning home I toured the headquarters of CNN<br />