Eleanor Davis and Brian O'Connor of Futures Without Violence, highlight a digital tool that will aggregate positive actions taken across a host of social networks, providing teens with the tools to create healthy and respectful relationships. Presented at YTH Live 2014 session "Violence Prevention: Engaging Youth in Digital Conversations."

1. That’s Not Cool and The #RespectEffect
Harnessing the Power of Social Media to Stop Teen Dating Violence
Brian O’Connor
Eleanor Davis
Futures Without Violence
April 6-8, 2014
San Francisco, CA
Annual Conference on Youth + Tech + Health
This
project
was
supported
by
Award
No.
2012-­‐TA-­‐AX-­‐K059
awarded
by
the
Office
on
Violence
Against
Women.
The
opinion,
findings,
and
conclusions
or
recommendaHons
expressed
in
this
webinar
are
those
of
the
author
and
do
not
necessarily
reflect
the
view
of
the
Department
of
JusHce.

2. • Partners:
• Futures Without Violence
• Office on Violence Against Women
• The Advertising Council
• R/GA
• Archrival
• Local Partners
That’s Not Cool Initiative

3. That’s Not Cool Objective
• That’s Not Cool uses examples of control,
pressure, or abuse that occur in the digital
world to help teens draw their own line on what
is okay, or not okay, in their intimate
relationships.

4. Focus Audience: Transitional Teens

5. Digital Dating Abuse
• When someone repeatedly controls, pressures, or
threatens someone they’re seeing or dating through
their phone or online.
• Three major “infractions”:
• Unwanted and/or repeated calls or text messages
• Breaking into social networking account
• Pressure to share embarrassing or private pictures or videos

6. In 2013 …
• 40% of teens reported incidences
of digital dating abuse.
• 11% shared nude photos of
themselves.
• 72% of teens said that digital
abuse is a serious problem for
people their age.
Associated Press-NORC Center for Public Affairs Research: “The Digital Abuse Study: Experiences of Teens and
Young Adults.” http://www.apnorc.org/Pages/default.aspx; 2013.

7. www.ThatsNotCool.com

8. That’s Not Cool Resources & Initiatives
• www.ThatsNotCool.com
• Tools Website
• Talk it Out Forum
• The Ambassador Program
• Raise awareness & build leadership
• Monthly challenges
• Teen leaders across the country

9. Social Media for Social Good

10. The #RespectEffect
Objectives:
• Build teen leadership
• Reclaim the positive energy of the digital space
• Highlight and amplify actions that promote healthy,
respectful relationships

11. The #RespectEffect: Inspiration

12. #RespectEffect
How Does It Work?"
• Hashtag Feed / Community Dashboard
• Could include videos, photos, updates
• Could feature personal events, political news items, or
images in the media.

13. #RespectEffect: Help Us Build It!
• How might you use the #RespectEffect
app in your work with youth?
• Other examples of social media
campaigns that have inspired you?

14. HOMEWORK!
In the next 24 hours….
• Create your own #RespectEffect post.
• Upload it to Twitter, Facebook, or Instagram.
• And don’t forget to tag #RespectEffect and
@ThatsNotCool!

15. Thank you!
Contact us at:
Brian O’Connor:
boconnor@futureswithoutviolence.org
Eleanor Davis:
edavis@futureswithoutviolence.org