Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

681 views

Published on

Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Winnie-the-Pooh and chums at the Donnell Library Center – A. A. Milne.
  • From creation we get mashups – from Winnie the Pooh to Wookie the Chew.
  • Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy

    1. 1. SEAR C H , C ON TEN T AN D SOC IAL STR ATEGY 1 2 T H S E P T E M B E R 2 0 1 3 Andrew Girdwood Media Innovations Director Andrew.Girdwood@LBi.com +44 131 555 4848 @AndrewGirdwood
    2. 2. We are publishers
    3. 3. Wookie The Chew www.jameschance.com
    4. 4. Paul and Tracey sitting in a tree, K-I-S-S-I-N-G First comes love, then comes marriage, then comes baby in a rotten cabbage!
    5. 5. Why does it matter?
    6. 6. Outreach
    7. 7. Engaging content
    8. 8. Holy Grail?
    9. 9. #1 Audiences #2 Newsroom #3 Mutual KPIs #4 Frameworks
    10. 10. Audiences
    11. 11. Newsroom
    12. 12. Mutual KPIs
    13. 13. Frameworks
    14. 14. Paid Search
    15. 15. Community Response
    16. 16. Social ads
    17. 17. Content first
    18. 18. In a publishing world; think like a publisher.
    19. 19. Thank you! Media Innovations Director, DigitasLBi E: Andrew.Girdwood@LBi.com S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…
    20. 20. Flickr credits http://www.flickr.com/photos/wallyg/2259021991/ http://www.flickr.com/photos/23222872@N00/434323908/ http://www.flickr.com/photos/54238124@N00/2278072114/ http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688 http://www.flickr.com/photos/23597967@N00/3084783985/ http://www.flickr.com/photos/77422674@N00/693945631/ http://www.flickr.com/photos/65567316@N00/5392544132/ http://www.flickr.com/photos/62133405@N05/6176869823/ http://www.flickr.com/photos/13066221@N03/2230095723/ http://www.flickr.com/photos/73919614@N00/3638360458/

    ×