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Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching

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David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.

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  • David Mattin, could I request a copy of your presentation perhaps? Michael Jones, mikeroslyn@yahoo.com
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Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching

  1. 1. Consumer Trends for 2016 and Beyond! The Next Big Thing London 01/07/15 David Mattin Head of Trends & Insights TrendWatching
  2. 2. #
  3. 3. A consumer trend is a new manifestation among people – in behavior, attitude, or expectation – of a fundamental human need, want or desire. TRENDS
  4. 4. CHANGE
  5. 5. CHANGE?
  6. 6. INNOVATIONS
  7. 7. NEW EXPECTATIONS BECOME EXPECTATION GAPS
  8. 8. WHO ARE YOU REALLY COMPETING AGAINST?
  9. 9. SO TODAY… FOUR TRENDS AND MANY EXPECTATION-CHANGING INNOVATIONS.
  10. 10. Take these trends and examples, learn from them, adapt them, and launch innovations of your own! READY TO RUN
  11. 11. LIGHTBULB MOMENT
  12. 12. KEY THOUGHT SO LISTEN UP! ;)
  13. 13. To supercharge your innovation, STOP seeing the world through the lens of technology…
  14. 14. … and start seeing technology through the lens of basic human needs & wants!
  15. 15. INTERNET OF THINGS INTERNET OF THINGS?
  16. 16. SHARING ECONOMY
  17. 17. INTERNET OF SHARED THINGS
  18. 18. A c q u i t y G r o u p , A u g u s t 2 0 1 4 of consumers cite ‘lack of perceived value’ as the main barrier to purchase for in-home IoT devices. 36
  19. 19. AUDI Scheme allows car to be shared among five friends
  20. 20. BREATHER App lists urban spaces available to rent for meetings or relaxation
  21. 21. BITLOCK Bluetooth-powered system allows cyclists to unlock their bike with a cellphone
  22. 22. UMBRELLA HERE Device signals when users are willing to share their umbrella
  23. 23. INTERNET OF ? THINGS
  24. 24. BAIDU Smart chopsticks help diners avoid contaminated food INTERNET OF CARING THINGS
  25. 25. LIGHTBULB MOMENT Can YOU use the Internet of Things to unlock a great new sharing innovation?
  26. 26. WEARABLES?
  27. 27. E n d e a v o u r P a r t n e r s , J a n u a r y 2 0 1 4 of people who buy a wearable device for self-tracking give up on the device within six months. 33
  28. 28. CURRENCIES OF CHANGE
  29. 29. TENCENT In-game rewards awarded for real-world exercise
  30. 30. ALFA-BANK Bank incentivizes exercise with higher interest rates
  31. 31. POCKET POINTS Students earn discounts for avoiding cellphone use in class
  32. 32. P W C , O c t o b e r 2 0 1 4 of Millennials would be strongly motivated to use a wearable device if it ‘rewarded those who frequently use it with loyalty points’. 37
  33. 33. FITBIT Consumers burn calories to give food to citizens in need
  34. 34. ICUKOO Charitable donations made with each snooze
  35. 35. LIGHTBULB MOMENT How can YOUR campaigns help consumers become the people they want to be?
  36. 36. NO INTERFACE
  37. 37. EPIC FAIL?
  38. 38. Still holding a rectangle. Still looking down.
  39. 39. ALIBABA Pay with a selfie
  40. 40. ING In-app voice recognition to make payments, check account balance and more
  41. 41. SNAPI Selfie app functions via gesture control
  42. 42. RIDEON AR goggles direct skiers on the slopes
  43. 43. LIGHTBULB MOMENT Can you help people absorb even MORE information? Or make a digital process truly intuitive?
  44. 44. SWIPE RIGHT FOR MAN WITH STUFFED TIGER?
  45. 45. PEER ARMIES
  46. 46. AIRBNB P2P platform connects users with locals for advice and shared meals
  47. 47. HELLMANN’S Food brand offers cook-along culinary advice via WhatsApp
  48. 48. TESCO Supermarket offers free online beauty consultations with top bloggers
  49. 49. HP ePrint technology used to find missing persons
  50. 50. AUDI Automaker enlists drivers to help snow-stranded vehicles
  51. 51. LIGHTBULB MOMENT How could a network of your (superfan) customers help you offer something entirely new?
  52. 52. Just the tip of the iceberg
  53. 53. A framework for understanding
  54. 54. CHANGE
  55. 55. CHANGE?
  56. 56. INNOVATIONS
  57. 57. APPLY! APPLY! APPLY!
  58. 58. THANK YOU! And happy innovating! david@trendwatching.com

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