Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Spreadshirt ad tech2013 final share pdf

680 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Spreadshirt ad tech2013 final share pdf

  1. 1. 1 Crowds Sourcing a business / SEO dream? Philip Rooke CEO Spreadshirt
  2. 2. 2 Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas on products consumers love to wear, use, and carry. “Come spread your ideas on clothing & accessories “Find, create and share your interests”
  3. 3. 3 1) Idea owners can place ideas on 140 apparel and accessory base products in a virtual way. No charges & nothing is printed until sold. 2) Articles are sold via multiple points of sales: - Spreadshirt own Shops - White Label Shops - Social Media Shops - Amazon - Tool Integrations 4) Spreadshirt handles the transaction, print, delivery and the Customer Service 5) Spreadshirt pays a profit to the ideas owner 3) Partners own customers or Spreadshirt/Amazon’s customers buy the ideas. No Minimum Order
  4. 4. 4 Source: Internet World Stats. (1) Includes: Canada, Mexico and US. (2) Includes: Western Europe, Central and Eastern Europe. Boston US HQ, Sales & Marketing Greensburg Production & US Operations Las Vegas Production Leipzig Global HQ & Production) Paris Sales Legnica ProductionNorth America(1) Population: 347m Internet Users: 273m Europe(2) Population: 816m Internet Users: 501m • Marketed to 17 countries worldwide • 9 languages & 7 currencies • 3.2 million items sold in 2012 • 36% in North America and 58% in EU • Delivered to 45 countries worldwide Amsterdam Sales The platform enables both local and international ideas to market London Sales Berlin International Sales and Marketing, QA, laFraise 4 identical factories ensure high speed delivery, high quality and scalable service
  5. 5. 5 Spreadshirt Own Shops Database of 9 million designs (<1000 belong to Spreadshirt)
  6. 6. 6 9 Million Design = £20m labour Instant reactions = Makes news the business 10k Shares a day = £1m in exposure New customers = next generation of ideas 300k Tags = £10m in SEO Capability
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 13 • Crowdsourcing is great – Thinks every idea you need – Self generating business – Huge amount of resource & cost effective • But it is not easy – Crowds need to be understood – Crowds do not always behave – Crowds need policing and this can be big cost – Understanding the output of the crowd and turning it a meaningful experience for customers is hard

×