2. Short TV Productions Channela provides the identity for the collection of shorts Five films, each based around an advertisement theme to replicate professional briefs. Channelaident Short fictional intro Compilation album short Product advert Service advert
4. ident BBC / ITV / CHANNEL 4 / 5 IDENT RESEARCH REBEL ADVERT IDEA VIVA EXAMPLE STORYBOARD Notes: Use influences from British TV channels and research Come up with a topical production that would capture the eye Relate to a modern audience Must show a logo [animated/flyover etc..]
5. short intro INSIPRATION FROM SKINS INTRO / STYLES USED IN ITV FA CUP SHOW INTRO Grunge layers using brushes and graphics and after effects tutorials combined with ‘playground’ style filming GRAPHIC EXAMPLE FILM EXAMPLE Notes: Influenced by modern effects used for TV show introductions Discover simple techniques for graphics using after effects tutorials Create a grungy youthful, and generally visually appealing look
6. Music compilation advert CLUBBERS GUIDE EXAMPLE FOR GRAPHICS OTHER SIMILAR VIDEOS USING GRAPHICS TO REPRESENT MUSIC WAVEFORM TO KEYFRAME TUTORIAL ‘Stages’ created by using 3d layers – multiple animations presented on layers arranged in a cube fashion Use techniques learned from FMP year 2, such as waveform animations Again having researched developed AE camera movements present with a smooth motion between visuals Hopefully use music contributed by amateur artists for easy rights clearance
7. Product advert IPOD ADVERT WITH TRAIL – SIMPLICITY USING A MOGRAPH EFFECT LIGHT STROKE EFFECT Develop a simple style that could be applied to different products Focus on the productions ability to show potential to produce polished work in the future An easy readable style that shows elements of illustrator work and after effects utilization
8. Service advert Some ‘flash’ intergraded advertisements can provide ideas for development HEALTH CARE EXAMPLE LAW FIRM EXAMPLE Clean transitions between scenes with a flowing narrative Use of simple icon style image animations Present a calm and bright atmospheric advert
9. Production timetabling During the production of myident I am going to need to use the colleges high shutter speed video camera. This resource needs to be booked and is limited in supply, and as such I think its important that I focus on capturing my film footage for the three shorts that contain film during the next few weeks as a priority. I can also begin test footage with my paints and explosives idea for the CHANNEL A IDENT immediately if the equipment is booked and then test the graphics I wanted to overlay on the test footage, leaving sufficient time for my to iron out any problems and to test different effects from various tutorials. This means that the main focus for the next few weeks will be filming and testing these effects for the 3 productions ident, product, and series. The other two shorts music collab and service, are completely graphics based and thus I think collating the resources I need like tutorials and techniques for these can be a secondary to my filming, as long as I maintain the schedule for development of the first three productions well ahead, so I can leave my self sufficient time for the graphics that need to be created for the last two. This just ensures that I don't end up in a situation where I need to rent a high shutter speed camera but none are available, or there is limited time for me to complete the work before the final hand in.
10. Notes on sound Music compilation I figure tracks with distinctively different sounds would provide some interesting cutting points for visual changes or camera movements. Because its a collective album though it would probably make sense that they are all of the same genre in my case that would be dance music. I was thinking though if within the next few weeks I can cause some stir on social network sites like facebook, i may ask for some contributions from amateur artists Ident This will be a strong electro sound to contrast with the slowed down effects of the video. I think this ‘chaos’ style will give the visuals and extra kick when they are backed with a heavy sounding but also melodic track Product A very simple synth sound that flows with the narrative. The narrative I wish to be calm and permitted would like to use a voice actor Service This will be very similar to the product sound but hopefully I can create two separate tracks quite easily so they are not the same. Narrative again provided by a voice actor permitting. Intro The series I wont to have a contrast to the visuals again, by this time having a simple playschool style soundtrack, which in contrast with the heavy grungy graphics I hope will create a striking combination
