Lesson Powerpoint - Unit 6 Section B Exam Answer Planning

1. BIG PICTURE
Working on the long answer in
Part B of the exam paper
KEYWORDS
Timescales / milestones /
reviews / content /
demographics / genre /
audience
LEARNING OBJECTIVES
LO4 – Know how to plan and
manage a social media
campaign
SUCCESS CRITERIA
A worked through answer for
Part B
Take your seat. Bag under your desk.
Have your equipment and planner out.
Topic – Unit 6 – Social Media and Globalisation
http://www.hpocrunit6.wordpress.com
• What could you do on different social media channels
to promote a new film?
• Instagram?
• YouTube?
• Facebook?

2. TELL ME
STUFF!
TAKE ME
THROUGH
IT…
LET ME
HAVE A
GO…
DO I GET
IT?
1 2 3 4 5 6
SETTING THE
SCENE
JOINING UP
LEARNING
LINKS TO LAST
TIME
PASSING ON
KNOWLEDGE
GUIDED PRACTICE
& MODELLING
INDEPENDENT
PRACTICE –
APPLYING THE
SKILLS TO NEW
SITUATIONS
ASSESSMENT &
FEEDBACK
PULL IT TOGETHER
JOINING UP
LEARNING
LINKS TO NEXT
TIME

3. Section B – Planning and managing a social
media marketing campaign
• This is Section B of the exam
• It's worth 30 marks. The whole exam is worth 60 marks,
so this one question is half of the whole paper
• We don't know what the question will be until you see
the paper, obviously, but we can be very very confident
of what it will involve because it's always been basically
the same
• You will have to plan a social media marketing campaign
for a new media product. The only thing that we can't
be very confident about is what kind of product it will be
– it could be a film, a tv show, a game, a band or a
musical release, or a website or app. It could be
something else but I'm really not sure what
• You can prepare your answer for this in
advance in detail even though you don't
know what you will be marketing
• You just need to be able to take what
you've prepared and apply it to whatever
new media release the question asks you
about
• We'll start with a campaign for a new film
– with a question straight from one of the
real exam papers

4. The detailed example is on the blog
1. I'm not going to copy all of the detail across into
here, but I will summarise what a good answer
looks like – this is the very brief bullet point
summary – the detailed summary is on the blog
on 'LO4 Revision' and that's what we're working
through in this lesson.
• The core of the assessment is on your use of
• Timesales, milestones and review dates
• Social media channels
• The content of the campaign
• The additional assessment criteria involve
• New media campaigning being complemented
by 'traditional' media campaigning
• Understanding legal and classification issues so
far as they effect your audience
• How you will evaluate your campaign and seek
audience feedback

5. The Task
• We are going to work through this one a piece at
a time, using what you know and directing you
back to the earlier work in this unit
• You need to write your answer as we go
• One key point – part of your answer will be a
table you create of your week by week plans
across different media channels. You're not
given a table to fill in and it's not part of the
requirement but it is the best way to show you
have thought about a range of channels and
about timescales and review dates AND it's the
best way to produce a simple and effective plan
for your answer that you can then follow.

6. Review
• This is the start of working on this question – but this is
as complicated as it gets. It's just a matter of
• Methodically getting the key information out of
the question
• Using a table to plan your campaign across
different channels
• Talking about how you evaluate, how you get
feedback and how you use it
• Thinking creatively about interesting content for
the campaign
• One key point – in this work you are taking
audience feedback on, and evaluating,
your marketing campaign – not the film
(or whatever) that you are planning the
marketing for.
• SO you're saying to the audience "Tell me
how well I'm using Twitter / Instagram /
Facebook / YouTube and so on
• You're saying to the audience 'Does my
marketing make you want to see the film?'
• You're not saying to the audience 'So what
do you think of this film then?

7. BIG PICTURE MY LEARNING
How did this
lesson fit into
your other
lessons?
What is my top
take- away from
the lesson?
Have you contributed to the lesson? Will you be able to improve
next lesson? Do you know what you need to go away and do?
o REMEMBER – you're writing a
table to plan week by week
and channel by channel
o You're planning across different
old and new media channels
(so different social media
platforms but also billboards /
trailers)
o You're including audience
research (on your marketing,
not on the film), evaluations of
the audience research and how
to rework your plans in light of
the research.